27
PRESTO
January 22, 1920.
DO YOU KNOW W H O PAYS
FOR THE ADVERTISING?
Part of the Investment in the Business, and It Pays
the Retailer.
The consumer does not pay for the advertising;
for the increased production it promotes must al-
ways reduce the manufacturing cost, and conse-
quently the selling price of the commodity it ex-
ploits.
The manufacturer does not pay for the advertis-
ing; for, as it enhances his volume, it reduces his
cost of production and distribution in ratio.
Then who does pay for the advertising?
Easy! No one.
It is paid for out of the savings effected by the
increased business which it stimulates.
profitable departments or lines with profitable ones,
and, in short, manage your business wisely in the
face of increasing costs.
FEBRUARY BULLETIN
OF REPUBLIC ROLLS
FIRE DAMAGES STORE OF
CARLIN MUSIC COMPANY
No Injury from Fire or Water to Goods in Sales
Rooms Reported.
Damage estimated at $10,000 was caused by a
fire that started in the storage room of the Carlin
Music Company, 33 North Pennsylvania street, In-
dianapolis, Ind., Jan. 6. The flames broke through
the windows on the second floor of the two-story
brick building and only effective work of the fire-
men prevented destruction of the building.
The loss is entirely covered by insurance. An of-
ficial of the company said most of the loss was in
musical instruments and phonographs stored on the
second floor near the repair room. Defective wir-
ing is said to have caused the fire. A fire in June,
1917, caused heavy damage in the same part of the
building.
The music company's business will not be inter-
fered with in the least, as the fire and water did not
reach the salesroom. Frank J. Carlin and William
Carlin are the members of the Carlin music firm,
while the building is owned by C. F. Sayres & Com-
pany. Since the year 1920 was rung in th'ere have
been 157 fires in Indianapolis. This total included
the Carlin fire.
Company Announces Engagement of New
Star on Roll Producing Staff and Presents
Fine List by Old Favorites.
The bulletin of the Republic Player Roll Corpora-
tion for February features a new Republic star,
Irene D'Giovanni, whose remarkable talent ensures
immense popularity, for her numbers. Her efforts
will be confined to the ballad and sentimental
music. Her three initial offerings all possess ex-
ceeding merit. The bulletin features several good
"Blue" numbers of Delcamp, Carroll and Bradford.
A clever assortment of the current month's hits
completes the list, which follows:
Always, novelty fox-trot, (J. Milton Delcamp),
played by the composer; Alice Blue Gown, (Irene),
novelty song (Tierney), played by Irene D'Gio-
vanni; Irene (Irene), fox-trot (Tierney), played by
Victor Lane; When the Wedding Bells Are Ring-
ing (Apple Blossoms) fox-trot (Jacobi), played by
J. Milton Delcamp; I Want to Spread a Little Sun-
shine (My Lady Friends), fox-trot (Crawford),
Wise Management Necessary to Win in These
played
by J. Milton Delcamp; The Possum Trot,
Times of Enterprise and Competition.
blue fox-trot (Perry Bradford), played by J. Milton
Delcamp and Adam Carroll; Jazz Babies' Ball, fox-
Do you know what it costs to operate your store?
trot (Pinkard), played by Maceo Pinkard assisted
Do you know what each department of your busi-
by C. A.; Let the Rest of the World Go By, ballad
ness is costing you per day, week, month or year?
(Ball), Irene D'Giovanni; Ashes of Dreams, ballad
Do you know which departments or lines are prof-
(Harling), played by J. Milton Delcamp; The Irish
itable and which, if any, are not paying?
Were Egyptians Long Ago, fox-trot (Smith), plaj^ed
Do you know beyond possibility of doubt that
. A MASON & HAMLIN DINNER.
by Adam Carroll and Victor Lane; Everyone is
selling prices cover expenses—and provide a fair
Mason & Hamlin Co. of Boston have sent out in- Meant for Someone, waltz song (Rubin), played by
margin of profit?
vitations
to
all
of
their
representatives
to
be
present
Nan Foster; You're a Million Miles from Nowhere,
Do you know how your gross and net profits for
at a dinner which will be given in their honor by ballad (Donaldson), played by Irene D'Giovanni;
this year compare with those of last year?
Do you know how big your stock is today, how Mason & Hamlin Co. at the Hotel Astor, New York, Darktown Dancin' School, fox-trot (Gumble), played
much your gross profit was last week, how much Tuesday evening, February 3, at seven o'clock. It by Victor Lane; Yellow Dog Blues, blue fox-trot
your net profit was last month, the amount of your will be an event that no dealer in the distinguished (Handy), played by J. Milton Delcamp; Mystery,
fox-trot (Cirina), played by J. Milton Delcamp and
monthly expenses and the percentages of these Boston instrument should miss.
Adam Carroll; Bo-La-Bo, novelty fox-trot (Fair-
items?
MAKING IT EASY FOR MOTHER.
man), played by J. Milton Delcamp and Adam Car-
Do you know when and from where your profits
The way for mother to make the home a pleas- roll; How Sorry You'll Be, fox-trot (Ruby), played
and losses come?
These seem like harsh questions, but they are anter place is told by the Hollenberg Music Co., by Adam Carroll and Victor Lane; Bring Back the
not intended as such; they simply state some of the Little Rock, Ark., which says this week: "There is Golden Days, ballad (Stickles), played by J. Milton
problems that are being solved by business men nothing like the merry music of the piano to keep Delcamp; Why Don't You Drive My Blues Away,
your little ones in sparkling spirits. There is noth- blue fox-trot (Davis), played by J. Milton Delcamp
who are forging ahead.
If you know the answers you are in a position to ing like its soothing strains to lull their childish and Adam Carroll; Flower of Old Shanghai, fox-trot
(Dennis), played by Victor Lane and Adam Carroll.
turn losing months into winning ones, to replace un- senses at the hour of the afternoon nap."
THINGS YOU MUST KNOW
TO INSURE YOUR SUCCESS
THE ORIGINAL RELIABLE
ARTISTIC CARVINGS
for PIANO and PHONOGRAPH
Manufacturers
HIGH-GRADE CARVED
NOVELTIES
Lamps, Wall Brackets, Book Ends,
Pedestals, etc.
E. KOPRIWA CO.
When in Chicago visit our showrooms
at the Factory
2220 Ward Street, near Clybourn Ave.
Tel. Lincoln 2726
PIANO
(STRICTLY HIGH GRADE)
Scare Sellers.
Certain Satisfaction
Thirty years of satisfactory service in American homes.
QHNERAL OPFICES AND FACTORY
WEED and DAYTON STREETS
KROEGER
BRINKERHOFF
Player-Pianos
and Pianos
rhe Line That Sells Easily and Satisfies Always
BRINKEBHOFF PIANO CO. " " S , B S W * CHICAGO
(Established 1552)
The name alone is enough to suggest to vdealers the Best
Artistic and Commercial Values.
The New Style Players Are Finest Yet, If you can
get the Agency you ought to have it.
KROEGER PIANO CO.
BAUER PIANOS
JULIUS BAUER ®. COMPANY
Office and Warerooms
Factory
1535 Altdeld Street. CHICAGO
Old Number. 244 Wabaah Av*.
New Number. 505 S. Wabash Awa,
Leins Piano Company
Makers of Pianos That Are Leaders
in Any Reliable Store
NEW FACTORY, 304 W. 42nd St.. NEW YORK
NEW YORK. N. Y.
and
STAMFORD. CON*.
TWO TRADE WINNERS
HARTFORD
I CHURCHILL
If you want Good Goods at Right Prices, here ar.? two
that will meet your requirements—Players and Pianos.
RELIABLE — FINE TONE — BEAUTIFUL
Made By
HARTFORD PIANO COMPANY
1223-1227 MILLER STREET, CHICAGO
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