COIN-OP NEWS
Bay Tek takes step
toward multi-platform
brand
Bay Tek Games announced that it has acquired the
San Francisco-based boutique licensing and branding firm
Dimensional Branding Group. The acquisition represents a
big step forward in Bay Tek’s broad-based strategic evolution
as the company expands from designer and manufacturer of
amusement games to a multi-platform entertainment compa-
ny, said Bay Tek officials.
“With [Dimensional Branding Group] now in house, we
will be able to greatly expand DBG’s customer base and
servicing capabilities,” said Larry Treankler, chairman of Bay
Tek. “In addition, the expertise of the DBG team will be of
tremendous value as we create new brands, products and
content, and extend our company’s reach to a broader range
of markets and users.”
Dimensional Branding Group has extensive experience
within the toy, publishing, corporate, and game industries.
The company was formed in 2000 by Larry Seidman, and
along with partner John Leonhardt, the company achieved
significant growth in domestic and international licensing
markets.
“We could not be more excited to be integrated into the
outstanding team that is developing Bay Tek’s new IP for
future games,” said Larry Seidman, CEO of Dimensional
Branding Group. “We intend to fully leverage Bay Tek’s
excellent manufacturing capabilities, its talented team of
creative and business professionals, and its proven business
expertise.”
Past and current Dimensional Branding Group clients
include Whac-A-Mole, Skee-Ball, Jenga, Sony PlayStation,
Temple Run, Angry Birds, Miniclip, Chronicle Books, King
Kong, Talking Tom, Big Wheel, Jam City, Malibu, Beautyrest,
John Wayne, Marlon Brando, and more. For more informa-
tion, visit (www.baytekgames.com).
Impulse makes crane
game payment
system
Impulse Industries has debuted its latest innovation, a pat-
ent-pending integrated payment system that incorporates a
crane game and credit card payment controls. Players merely
touch the joystick or swipe a card to the payment methods
available (coins, bills, or credit cards).
Once the card has been swiped, players use the game
controls to navigate a menu on a high definition display.
The display incorporates all game controls including toy
advertisement, store promos, available credits, and remaining
game time. The system can also be used for activating other
devices such as bulk machines and prize boxes. For more
information, visit (www.impulseindustries.com).
Betson Florida moves into bigger facility
Betson Enterprises announced that its Florida operations
will move into a larger facility located at 4605 LB Mcleod
Rd., Suite 900 in Orlando. The new facility includes an
expanded warehouse, spacious showroom, a dedicated
equipment staging area, increased office space, an employee
lounge, and service and parts departments.
“This warehouse expansion and key employee additions
cements our commitment to providing best-in-class service
and support to our valued Florida customers,” said David
PLAY METER
Capilouto, vice president at Betson Regional. “It’s really
gratifying to see the growth in the market, as well as in our
operations.”
The move makes way for new hires and promotions,
including Josh Renfroe as Florida operations manager, Obe
Rosario to the technical department, Sammy William and
Zeke Moralez to warehouse and delivery roles, and Joe Her-
bert and Jeff Lane to the sales and business development
team. For more information, visit (www.betson.com).
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FEBRUARY 2018