NEWS
BULLETIN
MARIO & SONIC AT THE RIO OLYMPIC
GAMES NOW SHIPPING
STERN WORKS WITH PABST BREWING CO.
Stern Pinball Inc. and The Pabst Brewing Co., mak-
ers of Pabst Blue Ribbon beer, have partnered to manu-
facture a new retro-de-
signed, PBR-themed
Can Crusher pinball
machine, which made
its debut at Comic-Con
International in San
Diego, July 21-24, in
the Pabst booth.
"To partner with
Stern Pinball on the
Can Crusher and have
a superstar artist like
Dirty Donny and music
from Red Fang was
exactly what we set out
to do when we want-
ed to make a pinball
machine the PBR way,"
said Pabst CMO Dan
McHugh. "The game
does a great job of cap-
turing the essence of
our brand."
Following Com-
ic-Con, PBR will showcase the exclusive machine at several
other venues including concerts, barcades, high profile events,
and other community activities. Look for Can Crusher in an
upcoming What's New. For more information, visit (www.pab-
stbrewingco.com) and (www.sternpinball.com).
Sega Amusements International is now shipping its
Mario & Sonic at the Rio 2016 Olympic Games Arcade Edi-
tion. The sports-themed game combines two iconic characters,
along with several of their most well known friends, to com-
pete on the world stage of the Rio 2016 Olympic Games.
"The level of competition in Mario & Sonic at the Rio
2016 Olympic Games Arcade Edition hits a new high for
an amusement game," said Paul Williams, CEO of Sega
Amusements International. "By crossing the finish line first
or throwing the Javelin farthest will make players fell like an
athlete about to receive the gold medal on the podium."
Players compete using one of eight different charac-
ters--Mario, Luigi, Wario, Sonic, Knuckles, Peach, Tails, and
Shadow--in eight different Summer Olympic events using a
combination of twin joysticks and foot sensor controls. The
game features a large LED-lit two or four-player cabinet,
42-inch live-action monitors, along with a high-definition
55-inch LED screen. For more information, visit (www.
segaarcade.com).
EXECUTIVE CHANGE AT TOUCHTUNES
Phil Cohn, Executive Vice President of Sales and Corpo-
rate Marketing for TouchTunes, is leaving the company to
pursue other opportunities outside of coin-op. Cohn spent
five years at TouchTunes leading the company’s North
American sales efforts, and growing TouchTunes’ network
to over 65,000 locations. “Phil has been a tremendous asset
to TouchTunes and he will surely be missed,” said Charles
Goldstuck, TouchTunes Chairman and CEO. “During his
tenure, Phil has built a world-class sales and marketing team,
and helped TouchTunes extend its reputation as an innova-
tive leader supporting our operator and distributor channels.”
Jamie Sura, Vice President of National Accounts, is being
promoted to Senior Vice President of Sales and will be
responsible for all TouchTunes Core and National Accounts
sales in North America going forward. Sura has a long track
record of success working with Cohn and the TouchTunes
sales team and building strong relationships with Touch-
Tunes’ operators and distributors. For more information, visit
(www.touchtunes.com). ▲
COAST TO COAST INTRODUCES
TICKET BUNDLE KITS
Coast to Coast Entertainment is now offering new
ticket bundle kits and an included poster. The kits come in
50 bundles of 100 tickets, 125
bundles with 250 tickets, 75 bun-
dles with 500 tickets, 40 bun-
dles with 750 tickets, 10 bundles
with 1000 tickets. Each bundle
is made up of 100 tickets and a
message that directs the custom-
er to redeem the bundle at the
redemption counter, allowing for the reuse of the bundles
multiple times. For more information, call (800)224-1717 at
ext. 726 or ext. 721.
PLAY METER
1
AUGUST 2016