Play Meter

BULLETIN MADISON COIN COIN MERGES MERGES WITH WITH MADISON MODERN SPECIALTY SPECIALTY MODERN AAMA AND AND AMOA AMOA ANNOUNCE ANNOUNCE AAMA PROMOTION ALLIANCE PROMOTION ALLIANCE Madison Coin Coin Machine Machine of of Madison, Madison, Wis., Wis., announced announced aa Madison merger last month with Modem Specialty, also headquarmerger last month with Modern Specialty, also headquartered in Madison. Former AMOA president Gene Urso, who who tered in Madison. Former AMOA president Gene Urso, has held ownership in Madison Coin since 1956, and his son has held ownership in Madison Coin since 1956, and his son and business partner Tony Urso said the decision was a diffiand business partner Tony Urso said the decision was a difficult one one to to make. make. Their Their Milwaukee Milwaukee Coin Coin Machine Machine office office will will cult remain open. remain open. "After weighing weighing all all of of our our options, options, we we came came to to the the concluconclu"After the Madison office and that Modsion that we should merge sion that we should merge the Madison office and that Modem was the best candidate to meet all of our concerns," they ern was the best candidate to meet all of our concerns," they wrote in a recent letter to their customers. "For almost one wrote in a recent letter to their customers. "For almost one year we've been discussing the merger, its implications, and year we've been discussing the merger, its implications, and We feel we particular items that were important to everyone. particular items that were important to everyone. We feel we have covered the bases well : employees, service issues, colhave covered the bases well: employees, service issues, collections, equipment, leagues, moves, records, accountinglections, equipment, leagues, moves, records, accountingeverything." The American American Amusement AmusementMachine Machine Association Association (AAMA) (AAMA) The and the Amusement & Music Operator Association anand the Amusement & Music Operator Association announced last month a cross promotion alliance for their renounced last month a cross promotion alliance for their respective trade shows: the Amusement Showcase Internationspective trade shows: the Amusement Showcase Internationand the the AMOA AMOA Expo Expo International. International. The The alliance alliance consists consists alal and of nine cross-marketing measures designed to enhance expoof nine cross-marketing measures designed to enhance exposure for both organizations efforts. sure for both organizations efforts. "The associations associations feel feelthat that aa cross cross promotion promotion program program will will "The strengthen both shows by bringing in more buyers and sellstrengthen both shows by bringing in more buyers and sellers," said said AAMA AAMA president president Mike Mike Rudowicz Rudowicz of ofKonami. Konami. "We "We ers," have been told by the industry leaders that they want have been told by the industry leaders that they want aa spring and a fall show, so we will be working together to prospring and a fall show, so we will be working together to provide the the best best business business environment environment for for all all segments segments of of the the vide industry at both shows." industry at both shows." AMOA president president Don Don Hesch Hesch of ofA. A. H. H. Entertainers Entertainers said said AMOA the program has been a long time coming. "AAMA and the program has been a long time coming. "AAMA and AMOA have been working together on several industry proAMOA have been working together on several industry projects including including video video content, content, dollar dollar coin, coin, and and legislative legislative iniinijects tiatives. This cross promotion program is a natural extension tiatives. This cross promotion program is a natural extension ofthose those efforts." efforts." of everything." PAPA 55 DRAWS DRAWS 350 350 COMPETITORS COMPETITORS PAPA The newly newly resurrected resurrected Professional Professional and and Amateur Amateur Pinball Pinball The Association (PAPA) championship held at the Sahara Hotel Association (PAPA) championship held at the Sahara Hotel VISITORSFLOCK FLOCKTO TO LONDON LONDON SHOW SHOW VISITORS total of of20,700 20,700 attendees attendeesfrom from 97 97 countries, countries,including including eight eightnations nationsnot notpreviously previouslyrepresented, represented ,traveled traveledto to ATEI ATEI this thisyear yearto to check check out outthe the latest latestinin coin-op coin-op AAtotal entertainment, park and FEC equipment, and gaming products. Play Meters Randy Fromm filed his exclusive report in this issue (turn to page 135). entertainment, park and FEC equipment, and gaming products. Play Meter's Randy Fromm filed his exclusive report in this issue (turn to page 135). Photo-Me Photo-Me PHOTOVISION e pacA S A BOL ACEL R 427 15th St Daytona Beach -Floride 32117 204-677-0761 fex:1-904-677-079 ION 1 4 PLAY METER 3 2 5 8 6 9 3 MARCH 1998