Play Meter

BULLETIN Carrara,Dick DickShelton, Shelton,Al AlKress KressofofBenchmark BenchmarkAmusements, Amusements Carrara, ATARISHIPPING SHIPPINGRADIKAL RADIKALBIKERS BIKERS ATARI Atari Games Corp. is shipping itsnew newupright uprightdriving driving Atari Games Corp. is shipping its RichardDitton DittonofofIncredible IncredibleTechnologies, Technologies,and andSteve Steve ' Richard Koenigsberg of State Sales & Service. Rick Kirby of New EngKoenigsberg of State Sales & Service. Rick Kirby of New EnglandCoin-Op Coin-Opremains remainson onthe thePast PastPresident's President'sCouncil. Council. land game, Radikal Bikers, this month. The game pits players game, Radikal Bikers, this month. The game against pits players the clock against the clock SCORE 071000 X-EFT AAMAhonored honoredtwo twomembers membersfor fordedication dedicationto tothe theassoassoAAMA ciation's activities and the industry as a whole: Al Kress reciation's activities and the industry as a whole: Al Kress rethePresident's President'sAward Award and and Ron Ron Carrara Carrarareceived received the the ceivedthe ceived JoeRobbins RobbinsAward Awardat atthe the annual annual dinner. dinner. Rudowicz Rudowiczsaid saidof of Joe Kress: "Al is a dedicated member who goes the extra mile to Kress: "Al is a dedicated member who goes the extra mile to ensure that AAMA programs are successful." Executive diensure that AAMA programs are successful." Executive directorBob BobFay Faysaid saidof ofCarrara, Carrara, "Ron "Ronhas hastaken taken an an active active role role rector in developing trade missions and foreign trade shows. Within developing trade missions and foreign trade shows. Withouthis his dedication dedication and and support, support,many many of ofthese these programs programs out would not have come into existence." would not have come into existence." Alsoat atthe the annual annualmeeting, meeting,the theAmerican AmericanAmusement Amusement Also Machine Charitable Foundation (AAMCF) elected Todd Machine Charitable Foundation (AAMCF) elected Todd Cravens of Bulldog Amusements to its board of directors. Cravens of Bulldog Amusements to its board of directors. Hejoins joinsother otherre-elected re-electedboard boardmembers membersSteve SteveKoenigsKoenigsHe berg, Frank Ballouz, Rick Kirby, Stuart Heller of Kiddie berg, Frank Ballouz, Rick Kirby, Stuart Heller of Kiddie USA, Ed Urich of Advanced Mfg. and Development, Rides Rides USA, Ed Urich of Advanced Mfg. and Development, andJoe JoeRobbins Robbinsof ofSega SegaEnterprises. Enterprises. and inaa wild wild race raceto to in deliver pizza. deliver pizza. 089M Atari'smarketing marketing Atari's overseer Mary overseer Mary Fujihara comFujihara commented,"Distrib"Distribmented, utors, operators, operators, utors, and players playershave have and all been clamorall been clamoring for someing for somethingdifferent. different. thing Radikal Bikersisis Radikal Bikers just what the just what the market ordered." An in-depth look at the game will follow in market ordered." An in-depth look at the game will follow in thenext nextissue. issue. the REST LAP 1:06:52 KEV LA TINE 0:05:45 34 15 JERRYGORDON GORDON JOINS JOINS JVL JVL JERRY Long-timeindustry industryveteran veteranJerry JerryGordon Gordonhas hasbeen beenapapLong-time pointed executive vice president of JVL, manufacturer ofthe the pointed executive vice president of JVL, manufacturer of Concorde countertop game. Gordon started in the industry Concorde countertop game. Gordon started in the industry 1956as asaapartner partnerin inNational NationalShuffleboard, Shuffleboard,left leftinin 1960 1960 inin 1956 to work for Betson, and was there until 1983 when he was to work for Betson, and was there until 1983 when he was recruited by Rowe International. He retired from Rowe in recruited by Rowe International. He retired from Rowe in 1996totobecome becomeaamarketing marketingexecutive executivewith withBally's Bally'sPark Park 1996 Place Casino. Casino.All Allof ofhis hisindustry industry friends friends welcome welcomehim himback. back. Place WELLS-GARDNERTO TOBUY BUYCOIN COINDOOR DOORBUSINESS BUSINESS WELLS-GARDNER Wells-GardnerElectronics ElectronicsCorp. Corp.has hasentered enteredinto intoaaletter letter Wells-Gardner intentto to acquire acquire certain certainassets assetsof ofCoin CoinControls ControlsInc.'s Inc.'scoin coin ofofintent door business. Coin Controls is the United States subsidiary door business. Coin Controls is the United States subsidiary ofCoin Coin Controls ControlsLimited Limitedin inthe theUnited UnitedKingdom. Kingdom."The "Thecoin coin of doorbusiness business would would complement complementour our current currentproduct product offerofferdoor ingsto toour ourcustomers customersininthe theamusement amusementmarket," market,"said saidWellsWellsings GardnerCEO CEOAnthony AnthonySpier. Spier."We "Wewould wouldbe beacquiring acquiringthe the Gardner worldwide manufacturing, engineering, and distribution worldwide manufacturing, engineering, and distribution rightstotothe the coin coin door doorproducts products and and will will integrate these oprights integrate these operations into our Chicago facility. " erations into our Chicago facility." Wells-Gardner,which whichpredicted predicted additional additional annualized annualized Wells-Gardner, sales of up to $5 million, expected the acquisition to close close by by sales of up to $5 million, expected the acquisition to the end of May. Due diligence continues in Wells-Gardner's the end of May. Due diligence continues in Wells-Gardner's proposedacquisition acquisitionof ofData DataRay RayCorp. Corp.Wells-Gardner Wells-Gardnerisisan an proposed AAMAANNOUNCES ANNOUNCES OFFICERS, OFFICERS,AWARDS AWARDS AAMA Atits itsannual ~ualMay Mayboard boardof ofdirectors directorsmeeting meetingin inChicago, Chicago, At theAmerican AmencanAmusement AmusementMachine MachineAssociation Association(AAMA) (AAMA) the unanimouslyre-elected re-electedthis thisslate slateof ofofficers: officers:Mike MikeRudowicz Rudowicz unanimously ofKonami Konami of ofAmerica, America, president; president; Rich Rich Babich Babich of ofColorado Colorado of Game Exchange, vice president; Frank Cosentino ofNamco Namco Game Exchange, vice president; Frank Cosentino of Sladekof ofSkee-Ball Skee-BallInc., Inc.,treasurer; treasurer; America,secretary; secretary;Joe JoeSladek America, open-framemonitor monitormanufacturer manufacturerwith with sales sales in in the the amuseamuseopen-frame Sheltonof ofValley ValleyRecreation RecreationProducts, Products,assistant assistantsecresecreDickShelton Dick tary; and Ron Carrara of Lazer-Tron, assistant treasurer. tary; and Ron Carrara of Lazer-Tron, assistant treasurer. ment, gaming, leisure, automotive, Intranet, and video wall ment, gaming, leisure, automotive, Intranet, and video wall markets.For Formore moreinformation, information, check checkout outthe the company's company's markets. Inaddition additionto tothese these officers, officers, AAMA AAMAre-elected re-elected current current In Web site, (http:/ /www.wgec.com). Web site, (http://www.wgec.com). boardmembers members Ralph Ralph Coppola Coppolaof ofICE, ICE,Al AlStone Stoneof ofSega Sega board GameWorks, andJohn John Gatens Gatensof ofSouthgate SouthgateAmusements Amusementsto to Game Works, and another term. Joining them for the 1998-2001 term is another term. Joining them for the 1998-2001 term is RachelDavies DaviesofofMidway MidwayGames. Games.Board Boardalternates alternatesare areSal Sal Rachel Mirandoof ofCoastal CoastalAmusements Amusementsand andJohn JohnMargold Margoldof of Mirando TouchTunes TunesDigital DigitalJukebox. Jukebox. Touch Prior to the election, Rudowiczpresented presented ongoing ongoingboard board Prior to the election, Rudowicz members with plaques and thanked them for their service. members with plaques and thanked them for their service. memberswhose whoseterms termsexpired expiredwere were Babich, Babich,Coppola, Coppola, Boardmembers Board Gatens, Rudowicz, Stone, and Mark Struhs of Dynamo Ltd. Gatens, Rudowicz, Stone, and Mark Struhs of Dynamo Ltd. INTERACTIVELIGHT LIGHTTO TO INTRODUCE INTRODUCE KICK-IT KICK-ITJR. JR. INTERACTIVE Following on the heels of its soccer simulator game KickFollowing on the heels of its soccer simulator game Kick- It'ssuccess successboth bothin inthe theUnited UnitedStates Statesand andabroad, abroad, Interactive Interactive It's has announced announced plans plans to to introduce introduce aa smaller smallerversion version of of Lighthas Light the game for younger players. Company CEO Amir Rubin the game for younger players. Company CEO Amir Rubin told Play PlayMeter Meterthe the decision decision was was prompted prompted by by requests requests from from told entertainmentcenter centerlocations, locations,which whichwere wereinterinterchildren'sentertainment children's estedin inKick-It Kick-Itbut butneeded neededaasmaller-scale smaller-scaleversion versionofofthe theatatested tr~ction. "Sixty-seven percent of the kids that play sports in traction. "Sixty-seven percent of the kids that play sports in this country, play playsoccer," soccer," Rubin Rubinsaid. said. "The "Thelocations locationssaid saidwe we this country, Membersremaining remainingon onthe theboard boardare areFrank FrankCosentino, Cosentino Dave Dave Members Capiloutoof ofGreater GreaterSouthern SouthernDistributing, Distributing,Joe JoeSladek, Sladek:Ron Ron Capilouto PLAY METER 3 JUNE 1998