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SEE SHOGU SHOGUN WARRIORS! SEE N WARRI ORS! Ultimate Martial Martial Art Art Master Master Ultimate Graphic Design Exotic Exotic Graphic Design New! From: From: New! IKANEKO (flj 11'#[(.) USA, USA, LTD. LTD. At: At: AMOA AMOA BOOTH# 2510 BOOTH# 2510 EXTRA! EXTRA! Read all about it ... 25 ALL PERINI TERNATIONA 1 OG TS CATAL AMOA 816 BOOTH # 1992 PAR PEDIAL Call today, and order your FREE copy! West Coast Office: Imperial International 5116 Azusa Canyon Road Irwindale, California 91706 Telephone: 1-800-423-2753 In California: 818-962-1024 Fax: 818-962-1311 PLAYMETER METER PLAY 12 12 INTERNATIONAL Main Office: Imperial International 1270 Valley Brook Avenue Lyndhurst, New Jersey O7071 Telephone: 1-800-526-6261 In New Jersey: 201-507-0936 Fax: 201-507-9181 OCTOBER1992 1992 OCTOBER ETTERS lETTERS Toomuch much violence violence Too We feel feel compelled compelled to to protest protest We the new new levels levels of of graphic graphic the violence, fighting, fighting,and andgore gore that that violence, the latest latest video video games games have have the featured.We Wefind findthese thesegames gamesto to featured. be counterproductive counterproductiveto tothe theimimbe ageof ofour ourindustry industryand andcertainly certainly age not in the best interest ofour our not in the best interest of youthfulclientele. clientele. youthful Inaaletter letterto toAAMA AAMA(American CAmerican In Amusement Machine Machine AssociaAssociaAmusement tion) in in 1989 1989 we we protested protested this this tion) trend. However, However,instead insteadof ofhavhavtrend. ingthe thepositive positiveeffect effectofofreducing ing reducing aggression, the the violent violent realism realism aggression, hascontinued continuedto toescalate. escalate. has Werefuse refuseto tobuy buyand anduse usethese these We controversialgames gamesin inthe thehope hope controversial that our message will get that our message will get through to to our our game game manufacmanufacthrough turers.Even Even though though we we can can be be turers. hurt financially financially by by making making this this hurt stand,we weaccept acceptthat thateventualieventualistand, ty. Additionally, we have receivty. Additionally, we have received aa significant significantnumber numberof ofcomcomed plaints from parents, customers, plaints from parents, customers, andfriends friends employees,relatives, relatives,and employees, about the prevalence of fighting about the prevalence of fighting games and and the the increase increase in in the the games violent and inappropriate violent and inappropriate themes.The Theuse useofofthese thesegame gameis is themes. indefensible .We We fear fear for for the the indefensible. repercussions these these games games are are repercussions sureto tocause causeour ourindustry. industry. sure timeto todevelop developnon-violent non-violent ItItisistime games based based on on previously previously sucsucgames themes with updated, excessful cessful themes with updated, excitinggraphics graphicsand andsoftware. software.We citing We arenow nowseeing seeingentire entirefamilies familiesin in are our game game rooms. rooms. Many Many family family our members do do not not wish wish to to play play members video games with such agvideo games with such aggressive themes. themes.Although Although sex sex gressive andviolence violenceare arepervasive pervasiveininthe the and entertainment industry, industry, itit does does entertainment nothave haveto tobe bethat thatway wayin inour ourininnot dustry, where where children children are are still still dustry, ourmainstream mainstream customer. customer. our It is time to do our ownpolicing policing It is time to do our own othersdo doititfor forus! us! beforeothers before TomMcAuliffe McAuliffe and andFrank FrankAsh Ash Tom ChampionsAmusement AmusementCenters Centers Champions BalaCynwyd, Cynwyd,PA PA Bala Editor's note: note: Tom Tom and andFrank Frank Editor's have both both spent spentmany manyyears yearsin in have thisbusiness; business;I Ihave haveaagreat greatdeal deal this forboth bothofofthem. them I'd . I'dlike like ofofrespect respect for to hear what some of the manuto hear what some of the manufacturers have have to tosay sayabout aboutthis this facturers trend in video games. I invite all trend in video games. I invite all ofthem themto toreply replyto tothis thisletter letterand and of willprint print every everyone one II receive. receive.II II will think it will be a fairly good gauge think it will be a fairly good gauge ofhow how concerned concerned the the manufacmanufacof turers are are about about aa deep deep feeling feeling turers fromnot notonly onlythese thesetwo twomen, men,but but from from many others as well. from many others as well.