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ABLE OF CONTENTS PLAY METER agazine Volume 16, No. 4 . March 1990 FEATURES Are manufacturers meeting the needs of the street operator? Candid comments from manufacturers and distributors alike confirm that a definite void exists in terms of quality games for street operators. The situation is expected to change in the '90's as manufacturers become more keenly aware of the requirements for a successful street piece. Arcade USA, a game for all operators Ours is a unique industry and one that calls for a board game that reflects the "highs" and "lows" so frequently experienced by the average operator. To enjoy, gather some friends, shuffle the cards, and travel the rocky road to a dream destination: the hottest arcade in coin-op land. ACME spring showcase Read all about Chicago, host city for the fifth annual American Coin Machine Expo. Take a look at the exhibitor list and floor plan to get the "lay of the land" in advance of this sold-out event, where manufacturers and suppliers promise a goodly amount of new product. 86 113 122 DEPARTMENTS News Bulletin 3 Equipment Poll 10 Letters 14 From the Editor Up Front Cover Story News State Update News Feature (State Associations) News Feature (Dan Brechner) News Feature (Atlas Distributing) Half Century Club (Stan Harris) Guest Commentary Company Profile (American Sammy) Company Profile (Laramie Interests) 12 16 18 30 42 44 46 48 53 68 71 72 Coinman (Don Hesch) Coinman (Walt Hampshire) Tournaments & Leagues Ten Years Ago Frank's Crank's Management Reader's Response Tax Tips (Retirement Plan) Tax Tips (IRS Audit) Technical Topics Merchandise Market What's New Classified Calendar The Last Word 76 96 100 112 156 158 161 162 168 172 184 186 199 226 228 COVER Those "Wizards of Williams" have a chance to come front and center. Marty Glazman, left front, and Ken Fedesna, right front, join the entire Williams gang around a diverse trio of products, including the new Smash TV video, Whirlwind pinball, and Shuffle Inn shuffle alley. Look for all three games on display at ACME. 8 PLAY METER/March 1990