-1989 YEAR END INDEX What do you think would be a fair licensing fee arrangement? . . 7-89,pp.70 Alarm system keeps machine bashers away .. ... 8-89,pp.48 AMOA-early and weekdays? . . .. 9-89,pp.47 How valuable are equipment polls? ... . .. J0-89 ,pp.68 Coinman Interview w Q ~ Richard Stern . . ... . .. 1-89,pp.20 Jeff Rosenthal ... . .. . ... . .. . . . . . .. 2-89,pp.49 Ed Velasquez ... . . . . .. . . . . ... . .. . 3-89,pp.68 Jeff Cassorla . ... . .. . .. . . . . ... 3-89 ,pp. 70 Bob Green . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3-89,pp.72 Ken Fedesna . . . . . . . . . . . . . . . . . . . . . . . . . . .. 4-89,pp.86 Dennis Sable . . . . .. 5-89,pp.60 Harlow Norberg , Tim Norberg, Tami Norberg-Paulsen .. 6-89,pp.76 Bob Breither . ... ... 7-89,pp.57 Jane Adkins .. . ... .. . .. .. . . . .. .. . 8-89,pp.64 Clyde Knupp . .. ... .. 9-89,pp.65 Phil Benson . ... . . .. .. ... . .. . ... J0-89 ,pp.31 Jim Hayes . . .. .. .. .. .. . . . .. . . .. . 11-89,pp.60 Russell Mawdsley . . . . .. . 12-89,pp.78 Company Profiles Old, rusty , or weatherbeaten? We'll take it! ... . .. . . 1-89,pp.70 Service comes first at Mayoni . . . . . . . .. ... 3-89,pp.42 VVI: renting movies at the push of a button . 4-89 ,pp. 78 Rock-Ola: a name steeped in jukebox history . ... ... 7-89 ,pp.65 BM! strives for goal as trusted supplier . . . . . . .. 7-89,pp.83 Meltec proves it pays to have a Big Mouth . .. .. ... 9-89,pp.104 U.S. Games: reliability for long term . . . . . . . . . 9-89 ,pp.120 Customer satisfaction gets top billing at HMS Monaco J0-89,pp.53 Jaleco USA: a young company on the rise . . ... 12-89,pp.95 Take time to meet your elected officials . . . 7-89,pp. JO Don't do this to me again .. . . .. . . ... 8-89,pp.10 How to win and influence players ... ... . . 9-89,pp. JO Coin-op not about to give up the ghost .. .. . .. . 10-89,pp.10 Preception is everything ... ... . . ... 11-89,pp.10 As I see it 15 years later .. . ... ... . . .. .. 12-89,pp.14 Guest Commentaries Nintendo takes action in NES game controversy ... .. 2-89,pp.43 The Russians are coming! The Russians are coming! . 5-89,pp.38 Know what you're comparing in jukeboxes . ... . 6-89,pp.37 Down and out in coin-op ... 8-89,pp.74 Invasion of the home snatchers . .. . . . . .. . . . ... . .. 8-89,pp. 78 The future is today . ... . .. 9-89,pp. IOJ An open letter to the industry .. . .. . . . . . . 10-89,pp.42 The Last Word Thanks, but I'm a big boy now ... . ... . .. 4-89,pp.154 Saving an adult from video humiliation . . .. ... 5-89,pp. 146 Do I really want to work for the old man? . .. . . 6-89,pp.148 Playing revisionist history . . ... .. .. 7-89,pp.132 Crying in my beer . . . . ... 8-89,pp. 198 Getting rich in the casinos-my way .. . . .. . .. . .. .. 9-89,pp.206 Violent games you didn ' t see at AMOA 89 . ... . . . 10-89,pp.126 Making video sports games more realistic .. . . . ... 11-89,pp.150 Beef wellington and coin op amusement ... . . 12-89,pp.172 Letters From the Editor Just the facts, ma'am . . . ... .. 1-89,pp.8 Action Card appreciated . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1-89,pp.8 No roadblocks, please! . . . ... .. .. . .. ... . .. ... 1-89,pp.8 Sincere thanks . . . .. . . 2-89,pp.12 Words of praise from WAMO . . . .. . . 2-89,pp.12 Someone fill me in . . . . . ... . . . . . 3-89,pp.8 Used PCBs and kits . .. . . . . .. .. . ... . 3-89,pp.8 Positive feedback . . . . . . . . . . . . . . . 4-89 ,pp. JO Ecjucation gets top priority ... . . .. ... .. .. 4-89 ,pp. I 0 Appreciation expressed ... . ... . 5-89,pp.12 Earnest efforts . ... .. . ... . 5-89,pp.12 We ' re on your side . . ... . . . . ... 5-89,pp.12 I agree . ... . ... . .. ... ... .. .. . .. .. 6-89,pp. 12 Setting the record straight . . . ... . ... . ... 6-89 ,pp. 12 Wheelchair-bound players . .. .. . 7-89,pp.12 Appreciation ... . . .. .. . ... ... . ... ... . . 7-89,pp. 12 Gory graphics ... .. . . . . ... 8-89,pp.12 Touching words ring true . . .. . .. .. . . 8-89 ,pp. 12 Disappointed . . . . . . . . . . . . . . . . . . . ... . . . .. . .. . 8-89,pp.12 Kudos to coin-op industry veterans ... ... ... . . 9-89,pp.12 Donations important ... . .. . 9-89,pp.12 The last and the best . .. . ... . . . . . ... 9-89,pp. 12 Good coverage .. ... .. . . .. ... . 9-89,pp . 12 Accuracy appreciated ... ... . . . . .. . . . ... . ... 9-89,pp.12 Thanks Nintendo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10-89,pp.12 Quick response ... . ... . .. .. .. J0-89,pp.12 "Old Hoss " . .. .. ... . . .. ... .. . ... . . . 10-89,pp.12 Winners make players ... . J0-89,pp.12 Thanks .. .. . . . . 11-89,pp.12 Bullshooter . . .. .. .. .. . ... . .. .. ... . .. 11-89,pp.12 Enjoyed the article . ... . .. . .. . 11-89,pp.12 We've got you covered .. . ... ... .. 12-89,pp.16 TMNT races for coin op dollars .. .. ... . .. .. ... ... . .. 12-89,pp.16 Take pride in being a coin-opper . . . . . . . . . . 1-89 ,pp. JO Winning the IRS Olympics ... .. . . ... ... ... .. .. .. 2-89,pp.8 Are you the one? .. : . . . . . . . . . . . . . . . . . . . . .. 3-89 ,pp. JO Isn't our industry more than video? .. . ... . . 4-89,pp.8 Thanks , Friends .. ... .. ... .. .. .. .. 6-89,pp. JO The Seven Commandments of personal financial planning . 2-89,pp.55 Forecasting your financial needs . 2-89,pp.56 Do you need a personal financial advisor .. .. . ... .. 2-89,pp.57 Cover Stories The Grayhound philosophy-aggressively market good product . 1-89 ,pp.14 Arachnid gives products the personal touch . . . . . .. 2-89,pp.16 .. . .. .. .. 3-89, pp. 14 Rowe jukebox draws oohs and aahs Playing it Smart .. 4-89,pp.14 Data East USA responds to ever-changing coin-op market . 5-89,pp. 16 Atari innovations are key to success . . . . . . . . . . . 6-89 ,pp.16 Nintendo makes splash with new "title" wave . . 7-89,pp . 16 SMS-the big , little company with a solid business plan 8-89,pp . 16 Young at heart but experienced where it counts ... . .. ... 9-89,pp.16 Taito listens to operators . . . . . . . . . . . . . . . . . . . . . . . 10-89,pp.18 Betson Enterprises: in for the Jong haul .. . . . .. 11-89,pp.16 Getting to know us . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12-89,pp.20 Frank's Cranks Seminar cassette tapes ... an easy way to .learn .. . .. ... 3-89,pp. 13 J Help yourself to a brighter business future .. . . 3-89,pp.132 The best of ACME .. . . 5-89,pp.96 AMOA makes big splash in Washington, D.C . 6-89,pp. J02 First Northeast Regional Convention a big success ... ... 7-89,pp.115 Industry standardization compliance checklist . . ... 8-89 ,pp.160 What to look for at AMOA . . . . . . . ... 9:89,pp.136 AMOA choices for both street and arcade operators J0-89,pp.066 AMOA regional seminar a hit in SC . . . . . . . 10-89 ,pp.76 . ... . . ... 11-89 ,pp.90 Are you getting all your quarters? . . The evolution of "Frank the Crank" 12-89 ,pp.116 . . 12-89 ,pp.123 Frank predictions for " the Crank" come true . . . 202 PLAY METER 1990 Directory Management