Play Meter

Issue: 1988 November - Vol 14 Num 10

VE OUR EGGS
• • • • • • • • • • • • • • • • • • • MAG AZINE•
FOUNDER
Ralph C. Lally II
PUBLISHER
Carol P. Lally
EDITOR
Valene Cognev1ch
Dispensing our popular and exciting
toy-filled egg capsules is fun
and profitable. Contact us fo r
eq uipm ent and supp li es.
Toll-Free: 1-800-EGG SHOP
CID INNOVATIVE
<1;'11 INDUSTRIES,
~ ~~~~1:'?.~~~~36
MANAGING EDITOR
Bonnie Theard
NEWS EDITOR
Christopher Caire
ART AND PRODUCTION DIRECTOR
Jane Z . Nisbet
CONTRIBUTING WRITERS
Irving Blackman
Randy Fromm
Steve Harns
Charles Rm\
Frank Senm\l..y
Roger Sharpe
EUROPEAN CORRESPONDENT
David Snool..
ADMINISTRATIVE ASSISTANT
Renu C Pierson
ADVERTISING MANAGER
Ron Kogo'
ACCOUNTING
Carol Lea LeBell
C IRCULATION MANAGER
Renee C. Pierson
EDITORIAL OFFICES
6600 Fleur de Lis
New Orleans, LA 70 124
(504) 488-7003
FAX · (504) 488-7083
Pl.A\ Mt ll'R,Nmcmb 198~ b} Sl}hirJ Pubh>l11n~ Company Pl.A Y Mf TI R tlSSN
0162· I }4l) of 1hc mon1h Publ1\h1ng offo:c 6600 Fleur Oc L1!'1 f':c.,., Orleans
LA 70124 ~1AlU'IG ADORES.\ P 0 llo.24970. "•"'(),.lean>
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1'••
4 PLAY METER November 1988
AY.
MONTHLY PlJBUCATION
or
THE. COIN-OPERATED F"NTERTAINMENT INDUSTRY
CONTENTS
VOL. 14. NO. 10
FEATUR ES
Play money
a rewarding reality
for operators
DEPARTMENTS
19
Operators can .. get aro und " the
limitations of quarter play by
introducing tokens to their arcade
operations. Tokens, combined with
promotions, can increase the bottom line
and di scourage vandalism in the
bargain. Yesterday's token wars no
longer affect today 's ope rati ons. Tokens
just make good sense.
You are
what you drive
NOVEMBER . 1988
28
Follow that truck! It might be the
perfect one for your route. Todd
Erickson of Summit Amusement
invested considerable time researching
vehicles before making his "right
choice'' to replace a three-years-young
truck doomed by poor design. In typical
shoot-from-the-hip Erickson style, Todd
tells all. We don't think he'll be asked
to do any commercials for
manufacturers of American-made truch
after this article.
Coinman
(Wally Bohrer)
Wally Bohrer, outgoing president of the
Amusement a nd Music Operators
Association (AMOA). reveals hi s
thoughts on vital coin-op industry issues
such as the much-discussed parallel
games, cigarette vendi ng difficulties,
educational programs, standardization,
dollar coin, j ukebox licensing , the Berne
convention , and the Washington
Conference. Bohrer has been an
aggressive lobbyist for our industry; it
is all the better for his efforts.
NEWS BULLETIN
EQUIPMENT POLL
LETTERS
FROM THE EDITOR
UP FRONT
COVER STORY
FLASHBACK
NEWS
NEWS FEATURE
STATE UPDATE
OVERSEAS NEWS
DISTRIBUTOR MEETING
PROFILE (Tom Petit)
COMPANY PROFILE
TEN YEARS AGO
ASK THE OPERA TOR
STATE SHOWS
OPEN HOUSES
PROFILE (Bob Snow)
FAREWELL TO CHICAGO
AMOA GAME PREVIEW
MERCHANDISE MARKET
FRANKS CRANKS
TECHNICAL TOPICS
TECHNICAL FEATURE
PLAYERS PICKS
TAX TIPS
NEW PRODUCTS
TRADE ACCESSORIES
AMOA FLOOR PLAN
AMOA EXHIBITOR LIST
CLASSIFIED
CALENDAR/ AD INDEX
3
6
8
10
12
14
25
31
42
44
45
54
56
59
62
64
69,70
74
78
90
100
104
105
110
112
115
120
125
133
137
139
148
166
Cover: The Denver Mint was an appropriate
location for Centek's cover shot of the Penny
Press. surrounded by bags of silver. Centek 's
staff doesn't promise you'll make a "mint''
overnight, but with the machine's long-standing
appeal and long life on location a good R.0.1. is
guaranteed

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