J COVER
c OVER
Capcom,
a
Capcom, a
company
on
company on
the ris
rise e
STO R
STORY
What
rotten
blind date
date ...
...
en blind
t a a rott
Wha
all he
he wants
wants to
to do
do is
is play
play
all
CAPCOM's
new "SPE
''SPEED
ED
OM's new
CAPC
RUMBLER"!!!
RUMBLER" !!
'
C
C
I
nowwe
apcom Company Ltd. has only been in
apcom Company Ltd. has only been in
existence
since 1978
1978 and
and Capcom
Capcom U.S.A.
U.S.A. a a
existence since
little
over
a
year,
but
it
truly
is
making
little over a year, but it truly is making a a
positive impact on the coin-op industry.
~~
positive impact on the coin-op industry.
Capcom's founder, Mr. Kenzo Tsujimoto's
Capcom's founder, Mr. Kenzo Tsujimoto's
first company was Irem, a large operating
first company was Irem, a large operating
company in Japan with over 30,000 pieces of
company in Japan with over 30,000 pieces of
equipment. It
equipment. It
began with
with no
no
began
major
contracts,
major contracts,
and Mr.
Mr. Tsujimoto
Tsujimoto
and
was
largely
was largely
responsible for its
responsible for its
growth.
growth.
He sold
sold his
his
He
interest
that
interest in in that
company
company
because he
he
because
wanted
to
get
wanted to get
One of Capcom' s Capcom Cathy ads
more
One of Capcom's Capcom Cathy ads
more
involved in
involved in
Chairman of the board, Kenzo
computer system. The first
Chairman of the board, Kenzo
research and development. He
computer system. The first
Tsujimoto
research and development. He
Tsujimoto
started his company, Capcom,
three games
games are
are Commando,
Commando,
started his company, Capcom,
three
which is short for Capsulated
1942,
and
GhostsN/Goblins.
which is short for Capsulated
1942, and Ghosts N' Goblins.
Computers, and
and began
began work
work on
on computers.
computers.
Capcom has
has also
also introduced
introduced
Computers,
Capcom
The company then developed and licensed some very
consumer
games
for
The company then developed and licensed some very
consumer games for
successful amusement games such as Commando, Ghosts N/
Commodore and Apple home
successful amusement games such as Commando, Ghosts N'
Commodore and Apple home
Goblins, 1942, Gunsmoke, and Trojan to Data East, Taito,
computers.
Goblins, 1942, Gunsmoke, and Trojan to Data East, Taito,
computers.
Digital Controls, and
and Romstar.
Romstar.
Donnaloia told
told Play
Play Meter
Meter
Donnaloia
Digital Controls,
Mr. Tsujimoto soon felt it was time to open a U.S. office with
that Capcom
Capcom is is certainly
certainly a a
Mr. Tsujimoto soon felt it was time to open a U.S. office with that
its own sales and marketing team. Its first game was Section Z
company to watch. "I don't
don't
its own sales and marketing team. Its first game was Section Z
to watch. "I
company
followed by Speed Humbler, which was accompanied by a
want to exaggerate because
because it it
followed by Speed Rumbler, which was accompanied by a
want to exaggerate
unique ad campaign featuring Capcom Cathy.
is hard to live up to high
unique
ad
campaign
featuring
Capcom
Cathy.
is hard to live up to high
Capcom U.S.A. has assembled an impressive team which
expectations but
but I I truly
truly feel
feel
Capcom U.S.A. has assembled an impressive team which
expectations
includes,
besides
chairman
of
the
board,
Mr.
Tsujimoto;
that
you
should
keep
your
includes, besides chairman of the board, Mr. Tsujimoto;
that you should keep your
George Nakayama, president; Bill Cravens, vice president of
eyes and ears open for
George Nakayama, president; Bill Cravens, vice president of
eyes and ears open for
sales
and
marketing;
and
Aldo
Donnaloia,
western
regional
Capcom because
because it's
it's a a
President George Nakayama
sales and marketing; and Aldo Donnaloia, western regional
Capcom
President George Nakayama
sales manager. All have many years of experience in the
company on the rise.
rise. We
We
on the
sales manager. All have many years of experience in the
company
have some exciting products coming out, including Avengers and
industry.
industry.
have some exciting products coming out, including Avengers and
Capcom is also developing software for the Nintendo home
Bionic Commando which will both be shown at ACME."
Bionic Commando which will both be shown at ACME."
Capcom is also developing software for the Nintendo home
R=
JO PLAY METER/ March 1987
10
PLAY METER/March 1987
M