Play Meter

Issue: 1987 January - Vol 13 Num 1

tap,"
noted
Smart.
"The
last
last
"The women
tap,"
time noted
I can Smart.
remember
time
OPTIONS AND PAYOUT
OPTIONS
AND PAYOUT
O
I can remember women
ptions help to keep
playing a game is Pac-Man."
ptions
help grossing
to keep the
machines
Pac-Man."
is
game
a
playing
Art
Warner
of
Betson
machines
grossing
of Betson
Art Warner
maximum amount the
of
Enterprises
in Moonachie, N.J.
maximum
amount
of
Enterprises
in
Moonachie,
N.J.
dollars.
"The
dollar
bill
has been at the forefront of
dollars.
bill
has been at the forefront of
acceptor "The
is an dollar
important
crane promotion and designing
acceptor
is
an
important
option since many locations
crane
promotion
and designing
redemption
equipment
for eight
many
option
don't since
want to
be locations
bothered
redemption
equipment
for
eight
years. Few may remember, but
don't
want
to
be
bothered
giving
change,"
said
Smart. To
but
remember,
may
Few
years.
at the 1984 AMOA Expo Warner
Smart.
said
change,"
giving
at spoke
the 1984
AMOA
Expo
Warner
keep
inventory
control,
look To
on a panel discussing
look
control,
inventory
keep
for another option--a prize
spoke
a future.
panel discussing
games on
of the
for
another
option -- control
a prize unit.
counter
inventory
future.
the
of
games
Said Warner, "I believed that
counter
inventory
control
unit. top
A siren or bubble light on
Said Warner,
"I believed
these
games-this
form that of
A
siren
or
bubble
light
on
of
of a machine attracts other top
these
games-this the form
entertainment-was
next wave
of
a machine Smart
attracts
other of
customers.
is proud
entertainment-was
next wave
for our industry the
to enjoy.
I was
customers.
Smart
is
proud
of
his bonus feature that allows
for talking
our industry
enjoy.
I was
to deaf to ears
then.
But
his
bonus
feature
that
allows
the customer one play fo r 25
ears then.
to deaf
talking
we were
persistent,
along But
with
the
customer
play for for $1 25 or
cents
and five one plays
with
along
were of persistent,
we some
our competition, in
cents
and
five
plays
for $1 or
some
competition,
in
four quarters.
driving of this our message
home. The
four
quarters.
Smart Industries' Clean Su eep
driving
this message
home. rooms
The
time was
right, game
Smart
Clean options:
Sweep
offers Industries'
other control
time
was
right,
game
rooms
were down, many operators and
offers
other
control
options:
B, B+ and C, with all three
were
many operators
some down,
distributors
failed. and
The
B, programs
B+ and on C, a with
three
some
distributors
failed.
The
timer all for
I 0,
natural step was to go into a
10,
for
timer
a
on
programs
15,
20,
or
25
second
settings.
natural
step
was
to
go
into
a
merchandising
machine.
15, In all
20, three
or 25
settings.
machine.
the second
player controls
merchandising
A technician checks the Diamond iJli11e
"Merchandisers are great pieces
In
all
three
the
player
controls
A technician rotary
checks
the Smart
Diamond
Mine
the
claw
forward
and
"Merchandisers
great pieces
from
Industries.
for unattended are locations,
and
claw forward and
the
rotary from Smart Industries.
backward, left and
right.
for ideal unattended
locations,
and
for all game rooms. First,
backward,
left
and
right.
Option B is the most liberal
ideal
rooms. First,
we for
went all to game
amusement
parks
liberal
most
B is the The
Option
we went to amusement parks
setting; option C the most
conservative.
B+ and C
across the country. If it works in Jersey, it should work setting;
B+ and C
The
conservative.
most
the
C
option
account
for
most
orders.
options
across
the
country.
If
it
works
in
Jersey,
it
should
work
all over."
orders. "the player has the feeling
most Smart,
options
"In account
game C," for notes
all over."
has the of feeling
notes Smart,
game skill C," because
Betson is famous for its Big Choice crane, the only of "In more
he has "the
that player
last second
control
Betson
is
famous
for
its
Big
Choice
crane,
the
only
more the skill
has that
control He
Belgium crane. "The manufacturer we deal with has been of until
claw because
closes. he That's
what last
gets second
repeat of coins."
Belgium
crane. "The
we deal
has been
the claw
closes. That's
gets repeat
coins." He
manufacturing
cranes manufacturer
for 40 years,"
said with
Warner.
"Most until
believes
in keeping
play what
as simple
as possible
and
said Warner. "Most believes
years,"
40
for
cranes
manufacturing
keeping controls
play as since
simple
as
possible
and
of the cranes out today are a derivative of the Belgium advocates in joystick
customers
are
already
of crane.
the cranes
out today
are a derivative of the Belgium advocates joystick controls since customers are already
The quality
is built-in.
fami liar with them.
crane.
The
quality
is
built-in.
familiar
It's overbuilt by American
firm them.
believer in giving
"I'm a with
It's overbuilt by American
"I'm
a
firm
believer
in giving of
standards
for
what is is
out
at
least
30 percent
standards for what
out
at
least
30
percent
of
considered an amusement
the merchandise," he added.
amusement
an
ed
consider
the
merchandise,"
he
added.
device. Operators should be
''When you' re grossing those
be
should cranes
device.
"When
able to Operators
operate their
dollars you're
you can grossing
afford to those
give
able
to
operate
their
cranes
dollars
you
can and
afford
to give
for I 0 to 12 years with
away
more
make
your
for
to 12 years with
and make
more happy.
away
some 10 imagination."
customers
It will your
make
ion."
imaginat
some Crane
make
will grossing
It
happy.
customers
popularity led SMS
that location continue
led SMS to
Crane popularity
that
continue
Manufacturing
Company
money
of grossing
that location
amount
Manufacturing
Company
to
that
amount
of
money
enter the market. According
longer.
"
enter
the Pietrangelo
market. According
."
longer
to Jim
of SMS,
''You want to give out about
to ''We're
Jim Pietrangelo
of
SMS,
"You
want and
to give
always looking to
a third
split out
the about
other
"We're
always
looking
to
a
third
and
split
the
diversify our product line,
said
2/ 3 with the location," other
diversify
line,
said
location,"
with the ''You
2/3
but we our
are product
very careful
Pietrangelo.
have
to
but we are very careful
to
Pietrangelo.
what we add--only products
keep people "You
happy. have Cranes
what
only products
Cranes
people
keep
that we
have add a -- decent
lifetime.
require
a lot happy.
more time
than
that
have
a
decent
lifetime.
than re
time
more
lot
Gordon
Smart,
closest
to
crane,
explains
a
require
Cranes seem to fit the bill."
a
normal
video
game.
You'
Gordon Smart, features
closest of
to the
crane,
explains
Clean
Sweep.
Cranes seem to fit the bill."
a merchandising--not
normal video game.
just You're
hoping
features of the Clean Sweep.
1
merchandising -- not just hoping
12 PLAY METER/ January 1987
12 PLAY METER/January 1987
people put quarters
people
put quarters
in. If If you
you go
go to your
in.
to your
locations
and
always
locations and always
work
them,
you're
work them, you're
going to to make
make a a lot
lot
going
of
money
consistently
of money consistently
every week."
week."
every
RISCAND
ROTATE
ROTATE
MERCHANDISE
MERCHANDISE
T
T
go right
right down
clown the
the
to to go
mainstream,"
said
said
mainstream,"
Pietrangelo, "and
"and most
most
Pietrangelo,
of
the
orders
are
for
of the orders are for
singles. I
I feel
feel the
the
singles.
the market
market
majority of
of the
majority
is
in
singles.
A
double
is in singles. A double
is
locked
into
one
part
is locked into one part
of
a
game
room.
You
of a game room. You
can
have
the
effect
of
can have the effect of
a
double
unit,
if
you
a double unit, if you
have the
the space,
space, by
by
have
putting two
two
singles
putting
singles
together. Then, if you
together.
Then, if you
decide to
to change,
change, or
or
decide
even
lose
a
location,
even lose a location,
each single
single can
can function
function
each
in
another
spot
on its
its
in another spot on
own."
own."
.
keep a a
o o keep
machine
lasting
machine lasting
a
long
time
on
a long time on
location,
Smart
location, Smart
stresses the
the
stresses
importance
of rotating
rotating
importance of
merchandise.
First
merchandise. First
plush, then
then hard
hard
plush,
A player tries UAl's TreHMtrt' lsf;md Cifts'.
goods--jewelry,
A player tries UAI's Treasure Island Gifts.
goods -- jewelry,
calculators and
and the
the
THORNY LEGALITY
LEGALITY
calculators
THORNY
like.
He
suggests
like. He suggests
taking a a double
double unit
unit and
and stocking
stocking one
one side
side plush,
plush, one
one
hy aren't
aren't cranes
cranes in in everyone's
everyone's inventory?
inventory? For
For
taking
hy
side
hard
goods.
"Give
the
locations
something
different
one,
street
operators
have
not
had
to
handle
side hard goods. "Give the locations something different
one, street operators have not had to handle
look at.
at. Stagger
Stagger hard
hard goods
goods on
on plexiglass
plexiglass steps
steps to
to
merchandise before.
before. And,
And, of
of course,
course, there's
there's the
the
merchandise
to to look
rejuvenate
grosses
in
a
location
."
The
stairsteps
can
hold
thorny
legal
question.
rejuvenate grosses in a location." The stairsteps can hold thorny legal question.
.)0-40 items.
items. Other
Other fresh
fresh ideas
ideas include
include five-by-nine
five-by-nine inch
inch
Smart suggests
suggests operators
operators first
first check
check with
with the
the local
local
30-40
Smart
posters,
toy
pistols
that
shoot
nerf
balls,
dolls
and
piggy
authority
in
their
town
before
purchasing
equipment.
posters, toy pistols that shoot nerf balls, dolls and piggy authority in their town before purchasing equipment.
banks to to mix
mix in in with
with plush.
plush.
Cranes are
are legal,
legal , depending
depending on
on local
local standards.
standards. Operators
Operators
banks
Cranes
Smart
advises
going
back
every
other
day
to
a
fairly
must
find
a
machine
that
suits
regulations
for
their
area.
Smart advises going back every other day to a fairly must find a machine that suits regulations for their area.
busy
single
machine.
With
double,
triple
or
super
single
They
also
want
to
find
a
company
with
a
good
busy single machine. With double, triple or super single They also want to find a company with a good
see
it
twice
a
week.
Be
sure
to
collect,
clean,
and
fill.
maintenance
record,
one
that
will
help
the
operator
set
see it twice a week. Be sure to collect, clean, and fill.
maintenance record, one that will help the operator set
"These
machines
have
been
in
New
jersey
15-20
up
and
maintain
equipment
properly.
Look
for
a
company
"These machines have been in New Jersey 15-20 up and maintain equipment properly. Look for a company
years," said
said Warner.
Warner. "It's
"It's another
another form
form of
of retailing.
retailing. The
The that
that will
will be
be around
around for
for several
several years.
years.
years,"
merchandise
needs
to
be
changed.
Equate
it
to
seeing
the
As
far
as
legality
is
concerned,
Warner feels
feels that
that "the
"the
merchandise needs to be changed. Equate it to seeing the
As far as legality is concerned, Warner
same
suit
in
a
store
week
after
week.
Suppliers
are
very
way
the
equipment
is
being
designed
today,
in
80
same suit in a store week after week. Suppliers are very way the equipment is being designed today, in 80
much
aware
of
that.
Our
crane
units
have
the
ability
to
percent
of
states
where
it's
been
challenged
in
court,
the
much aware of that. Our crane units have the ability to percent of states where it's been challenged in court, the
pick up
up rings,
rings. watches,
watches, calculators,
calculators, cameras,
cameras, lighters,
lighters, court
court holds
holds it it is is a a legal
legal game.
game. The
The right
right way
way to
to do
do it it is is
pick
bracelets,
T-shirts,
all
sorts
of
items.
They
are
not
to
ask
law
enfo
rcement
first.
If
the
answer
is
that
the
bracelets, T-shirts, all sorts of items. They are not to ask law enforcement first. If the answer is that the
limited
to
soft
goods.
Plush
is
convenient.
The
success
games
are
considered
illegal,
go
to
the
state
association
limited to soft goods. Plush is convenient. The success games are considered illegal, go to the state association
story about
about cranes
cranes has
has been
been built
built around
around plush.
plush. with
with other
other operators
operators and
and in in effect
effect challenge
challenge it it through
through
story
Operators
are
not
limited.
"
the
courts."
the courts."
Operators are not limited."
W
W
LOCATIONS
LOCATIONS
A
A
ny high
high traffic
traffic location
location is is ripe
ripe for
for cranes.
cranes. In
In
ny
addition
to
arcades,
operators
can
consider
other
addition to arcades, operators can consider other
locations
such
as
airports,
turnpike
rest
areas,
locations such as airports, turnpike rest areas,
supermarkets, discount
discount stores,
stores, home
home centers,
centers, bus
bus and
and
supermarkets,
train stations.
stations.
train
Truck stops
stops are
are one
one of
of the
the most
most popular
popular locations.
locations.
Truck
And
don't
forget
c-stores.
And don't forget c-stores.
Single models
models are
are versatile
versatile for
for many
many locations.
locations. The
The
Single
SMS Skill
Skill Crane
Crane is is available
available only
only as as a a single.
single. "We
''We want
wan t
SMS
ROTARY VS.
VS. CRANE
CRANE
ROTARY
A
A
ccording to to Smart,
Smart, "Locations
"Locations are
are limited
limited for
for
ccording
rotary
merchandisers.
Operators
really
need
rotary merchandisers. Operators really need a a
center spot.
spot. A A four-
four- player
player rotary
rotary can
can gross
gross the
the
center
same as a triple player crane--depending on location. It's
same as a triple player crane -- depending on location. It's
not an
an entrance
entrance piece
piece like
like a a crane
crane can
can be.
be. If If you
you have
have
not
the
space
for
it
in
a
bowling
alley
or
arcade
room
you
the space for it in a bowling alley or arcade room you
can
use
it,
but
it
does
take
up
more
square
feet."
can use it, but it does take up more square feet."
Betson has
has designed
designed a a new
new single
single player
player rotary,
rotary, the
the
Betson
Mini
Tzl'irl,
wi
th
an
overall
size
of
30
inches
in
width,
Mini Twirl, with an overall size of 30 inches in width,
January 1987/PLAY
l ')87 / PLAY METE!{ I .)
January
METER 13

Download Page 12: PDF File | Image

Download Page 13 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.