Play Meter

Issue: 1987 January - Vol 13 Num 1

PIAY METER
METER
PLAY
EXPLIRIHG
THE
EX
PLORING TH
E
GRAHE
CRANE
BY
BY
N ti
M
EXPLOSIOH
EXPLOSION
BONN IE
BONNIE
THEARD
THEARD
one in in this
this industry
industry
o o one
could
miss
the
miss
d
coul
the
veritable
explosion
of
veritable explosion of
ES !!
crane
and
rotary
crane
and
rotary
LIDE
merchandisers
that have
have
ers
merchandis
that
inundated
the
coin-op
inundated
the
coin-op
industry
over
the
last
year.
industry over the last year.
Only
a
handful
of
a
handful
of
Only
manufacturers exhibited
exhibited the
the
manufacturers
equipment at at ACME
ACME '86
'86 in in
equipment
March.
Then,
at
AMOA
Expo
March. Then, at AMOA Expo
ES IST AND
'86 in in November
November there
there were
were
'86
19 companies
companies represented!
represented!
19
What
happened
to turn
turn
What happened to
cranes into
into such
such a a hot
hot item?
item?
cranes
Jeff Smart
Smart of
of Smart
Smart
Jeff
Industries in
in Des
Des Moines,
Moines,
Industries
Iowa credits
credits the
the crane
crane
Iowa
explosion
to
several
factors
explosion to several factors, ,
FANTASY
ISLAND
and said,
said, "For
"For one,
one, we
we were
were
and
getting out
out of
of a a video
video
getting
depression
.
Video
game
Video
depression.
game
grosses
dropped
off
grosses
dropped
off
considerably.
The
public
had
considerably. The public had
reached a a saturation
saturation point.
point.
reached
Then
a
machine
(cranes
Then a machine (cranes) )
came out
out that
that was
was g1v111g
came
giving
something
to
the
player for
for
something to the player
his
quarter.
Winning
a
prize
his quarter. Winning a prize
has always
always been
been a a great
great thing
thing
has
on
the
fairgrounds.
When
you
on the fairgrounds. When you
give
something
to
the
public,
give something to the public,
the gross
gross is is unbelievable."
unbelievable."
the
Players crowd around Betson's Fant;1sy Island rotary unit.
Smart
Industries Players crowd around Betson's Fantasy Island rotary unit.
Smart
Industries
the
Clean
the
Clean
Sweep
crane
in
si
ngle,
super
Sweep crane in single, super
man ufactures
manufactures
si ngle, double,
double, and
and triple
triple
single,
models;
also
the
Diamond
models; also the Diamond
Mine four-
four- player
player rotary.
rotary.
Mine
"In
the
13
years
that I've
I've
"In the 13 years that
been
an
operator,
I've
never
been an operator, I've never
come across
across a a machine
machine that
that
come
comes
close
to
grossing
what
comes close to grossing what
crane does,"
does," added
added Smart.
Smart.
a a crane
"A
triple
crane
at
a
truck
"A triple crane at a truck
stop
takes
in
$2
,000-$3
,000
stop takes in $2,000-$3,000 a a
week. A A double
double unit
unit at at a a
week.
roller
skating
rink
bowling
roller skating rink or or bowling
alley
takes
in
$1
,200
or
alley takes in $1,200 or
$1,500
a
week.
Super
singles
$1,500 a week. Super singles
or singles
singles at at groceries
groceries and
and
or
c-stores
take
in
$800-$1,
l 00
c-stores take in $800-$1,100
a
week."
"
a week.
Smart
knows
the
Smart
knows
the
fairgrounds
well
after
being
fairgrounds well after being
the traveli
traveling
arcade
in in
the
ng arcade
business
wi
th
his
dad,
business with his dad,
Gordon
Smart,
and
operating
Gordon Smart, and operating
street route
route business
business in in
a a street
Des
Moines.
"Being
an
Des Moines. "Being an
operator,"
said
Smart,
"we
operator," said Smart, "we
could see
see the
the options
options that
that
could
would
be
needed
on
cranes
would be needed on cranes
and we've
we've provided
provided those
those
and
options
in
our
machines."
options in our machines."
Cranes appeal
appeal to to men
men and
and
Cranes
women
over
the
age
of
30.
women over the age of 30.
"That's
a
very
hard
group
"That's a very hard group to to
.January 1987/ l'LAY METER 11
1987/PLAY METER 11
January
tap,"
noted
Smart.
"The
last
last
"The women
tap,"
time noted
I can Smart.
remember
time
OPTIONS AND PAYOUT
OPTIONS
AND PAYOUT
O
I can remember women
ptions help to keep
playing a game is Pac-Man."
ptions
help grossing
to keep the
machines
Pac-Man."
is
game
a
playing
Art
Warner
of
Betson
machines
grossing
of Betson
Art Warner
maximum amount the
of
Enterprises
in Moonachie, N.J.
maximum
amount
of
Enterprises
in
Moonachie,
N.J.
dollars.
"The
dollar
bill
has been at the forefront of
dollars.
bill
has been at the forefront of
acceptor "The
is an dollar
important
crane promotion and designing
acceptor
is
an
important
option since many locations
crane
promotion
and designing
redemption
equipment
for eight
many
option
don't since
want to
be locations
bothered
redemption
equipment
for
eight
years. Few may remember, but
don't
want
to
be
bothered
giving
change,"
said
Smart. To
but
remember,
may
Few
years.
at the 1984 AMOA Expo Warner
Smart.
said
change,"
giving
at spoke
the 1984
AMOA
Expo
Warner
keep
inventory
control,
look To
on a panel discussing
look
control,
inventory
keep
for another option--a prize
spoke
a future.
panel discussing
games on
of the
for
another
option -- control
a prize unit.
counter
inventory
future.
the
of
games
Said Warner, "I believed that
counter
inventory
control
unit. top
A siren or bubble light on
Said Warner,
"I believed
these
games-this
form that of
A
siren
or
bubble
light
on
of
of a machine attracts other top
these
games-this the form
entertainment-was
next wave
of
a machine Smart
attracts
other of
customers.
is proud
entertainment-was
next wave
for our industry the
to enjoy.
I was
customers.
Smart
is
proud
of
his bonus feature that allows
for talking
our industry
enjoy.
I was
to deaf to ears
then.
But
his
bonus
feature
that
allows
the customer one play fo r 25
ears then.
to deaf
talking
we were
persistent,
along But
with
the
customer
play for for $1 25 or
cents
and five one plays
with
along
were of persistent,
we some
our competition, in
cents
and
five
plays
for $1 or
some
competition,
in
four quarters.
driving of this our message
home. The
four
quarters.
Smart Industries' Clean Su eep
driving
this message
home. rooms
The
time was
right, game
Smart
Clean options:
Sweep
offers Industries'
other control
time
was
right,
game
rooms
were down, many operators and
offers
other
control
options:
B, B+ and C, with all three
were
many operators
some down,
distributors
failed. and
The
B, programs
B+ and on C, a with
three
some
distributors
failed.
The
timer all for
I 0,
natural step was to go into a
10,
for
timer
a
on
programs
15,
20,
or
25
second
settings.
natural
step
was
to
go
into
a
merchandising
machine.
15, In all
20, three
or 25
settings.
machine.
the second
player controls
merchandising
A technician checks the Diamond iJli11e
"Merchandisers are great pieces
In
all
three
the
player
controls
A technician rotary
checks
the Smart
Diamond
Mine
the
claw
forward
and
"Merchandisers
great pieces
from
Industries.
for unattended are locations,
and
claw forward and
the
rotary from Smart Industries.
backward, left and
right.
for ideal unattended
locations,
and
for all game rooms. First,
backward,
left
and
right.
Option B is the most liberal
ideal
rooms. First,
we for
went all to game
amusement
parks
liberal
most
B is the The
Option
we went to amusement parks
setting; option C the most
conservative.
B+ and C
across the country. If it works in Jersey, it should work setting;
B+ and C
The
conservative.
most
the
C
option
account
for
most
orders.
options
across
the
country.
If
it
works
in
Jersey,
it
should
work
all over."
orders. "the player has the feeling
most Smart,
options
"In account
game C," for notes
all over."
has the of feeling
notes Smart,
game skill C," because
Betson is famous for its Big Choice crane, the only of "In more
he has "the
that player
last second
control
Betson
is
famous
for
its
Big
Choice
crane,
the
only
more the skill
has that
control He
Belgium crane. "The manufacturer we deal with has been of until
claw because
closes. he That's
what last
gets second
repeat of coins."
Belgium
crane. "The
we deal
has been
the claw
closes. That's
gets repeat
coins." He
manufacturing
cranes manufacturer
for 40 years,"
said with
Warner.
"Most until
believes
in keeping
play what
as simple
as possible
and
said Warner. "Most believes
years,"
40
for
cranes
manufacturing
keeping controls
play as since
simple
as
possible
and
of the cranes out today are a derivative of the Belgium advocates in joystick
customers
are
already
of crane.
the cranes
out today
are a derivative of the Belgium advocates joystick controls since customers are already
The quality
is built-in.
fami liar with them.
crane.
The
quality
is
built-in.
familiar
It's overbuilt by American
firm them.
believer in giving
"I'm a with
It's overbuilt by American
"I'm
a
firm
believer
in giving of
standards
for
what is is
out
at
least
30 percent
standards for what
out
at
least
30
percent
of
considered an amusement
the merchandise," he added.
amusement
an
ed
consider
the
merchandise,"
he
added.
device. Operators should be
''When you' re grossing those
be
should cranes
device.
"When
able to Operators
operate their
dollars you're
you can grossing
afford to those
give
able
to
operate
their
cranes
dollars
you
can and
afford
to give
for I 0 to 12 years with
away
more
make
your
for
to 12 years with
and make
more happy.
away
some 10 imagination."
customers
It will your
make
ion."
imaginat
some Crane
make
will grossing
It
happy.
customers
popularity led SMS
that location continue
led SMS to
Crane popularity
that
continue
Manufacturing
Company
money
of grossing
that location
amount
Manufacturing
Company
to
that
amount
of
money
enter the market. According
longer.
"
enter
the Pietrangelo
market. According
."
longer
to Jim
of SMS,
''You want to give out about
to ''We're
Jim Pietrangelo
of
SMS,
"You
want and
to give
always looking to
a third
split out
the about
other
"We're
always
looking
to
a
third
and
split
the
diversify our product line,
said
2/ 3 with the location," other
diversify
line,
said
location,"
with the ''You
2/3
but we our
are product
very careful
Pietrangelo.
have
to
but we are very careful
to
Pietrangelo.
what we add--only products
keep people "You
happy. have Cranes
what
only products
Cranes
people
keep
that we
have add a -- decent
lifetime.
require
a lot happy.
more time
than
that
have
a
decent
lifetime.
than re
time
more
lot
Gordon
Smart,
closest
to
crane,
explains
a
require
Cranes seem to fit the bill."
a
normal
video
game.
You'
Gordon Smart, features
closest of
to the
crane,
explains
Clean
Sweep.
Cranes seem to fit the bill."
a merchandising--not
normal video game.
just You're
hoping
features of the Clean Sweep.
1
merchandising -- not just hoping
12 PLAY METER/ January 1987
12 PLAY METER/January 1987

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