Play Meter

Issue: 1987 February - Vol 13 Num 2

PIAY METER
METER
PLAY
Industcy
trends
surface
ace
ds surf
stry tren
Indu
at Hanson
Hanson auctions
B Y BONNIE
B ONNIE THEARD
THEARD
BY
Auctioneer Gary Berry starts the bidding
at 11 a.m. He and Neumann review
equipment in advance.
H
anson Distributing
Distributing
anson
of
Warren,
Mich.
of Warren, Mich.
(formerly
Mt.
(formerly Mt.
Clemens) completed
completed its
its 50th
50th
Clemens)
consecutive
monthly
auction
consecutive monthly auction
on Saturday,
Saturday, February
February 7,
7,
on
marking
the
longest
running,
marking the longest running,
regularly scheduled
scheduled auction
auction
regularly
by
any
full-line
major
by any full-line major
distributor.
distributor.
Jeff Neumann,
eumann, regional
regional
Jeff
vice
president
of
Hanson,
vice president of Hanson,
has
directed
the
auctions
for
has directed the auctions for
over
a
year
and
finds
that
over a year and finds that
PLAY METER/ February 1987
8 8 PLAY
METER/February 1987
ask me,
me, 'If
'If pins
pins are
are so
so hot,
hot,
pins are
are the
the best
best sellers
sellers
pins
ask
how
come
there
are
so
right
now.
"The
strength
of
right now. "The strength of how come there are so
many used
used ones?'
ones?' There
There was
was
the pin
pin market
market is is seen
seen at
at
the
many
a
shortage
of
good
used
our
auctions,"
said
our auctions," said
a shortage of good used
pins in in the
the past,
past, but
but now
now
Neumann. "For
"For a a year
year to
to a a pins
Neumann.
year-and-a-half,
used
pins
operators
are
really
year-and-a-half, used pins
operators are really
convinced pins
pins are
are back.
back.
moved up
up in in value.
value. People
People convinced
moved
There are
are good
good new
new pins
pins
There
being
made
now
garnering
being made now garnering
good income,
income, and
and the
the
good
resurgence in in terms
terms of
of
resurgence
collections
mean
older
collections mean older
games are
are rotated
rotated off
off the
the
games
route
and
available
for
route and available for
resale."
e."
resal
Neumann noted
noted that
that one
one
Neumann
Detroit
operator
bought
Detroit operator bought
20-30 of of a a particular
particular issue
issue
20-30
pin
and
as
a
result
there
pin and as a result there
were 20-30
20-30 used
used pins
pins
were
moved
off
his
route.
moved off his route.
He explained
explained that
that "you
"you
He
can
still
tell
the
kit
market
can still tell the kit market
exceptionally strong
strong by
by
is is exceptionally
the
high
resale
value,
the high resale value,
relative to to a a year
year ago,
ago, of
of
relative
quality
used
equipment
quality used equipment
made by
by Williams
Williams and
and Atari.
Atari.
made
Both
are
high
in
demand.
Both are high in demand.
Williams games, with only
Williams
games, with only
two exceptions,
exceptions, were
were
two
horizontal
and
converted
horizontal and converted
well to to World
World Series,
Selies, for
for
well
example.
A
tari
games
were
example. Atari games were
almost all
all vertical
vertical and
and those
those
almost
are
sought
out
for
vertical
are sought out for vertical
monitor kits.
kits.
monitor
"We
knew
when the
the
"We knew when
intendo
U
niSystem
really
Nintendo UniSystem really
started
to
take
off
because
started to take off because
we went
went from
from having
having 14
14
we
Donkey
Kong
games
in
an
Donkey Kong games in an
auction
to
two,
and
they
auction to two, and they
went from
from being
being $80
$80 or
or
went
$90
pieces
to
$200
pieces.
$90 pieces to $200 pieces.
The luster
luster is is coming
coming off
off
The
now
and
the
Donkey
Kong
now and the Donkey Kong
price
is
around
$120-$130."
price is around $120-$130."
Hanson's auctions
auctions feature
feature
Hanson's
all
types
of
equipment,
all types of equipment,
including video
video games,
games, pool
pool
including
tables,
pinball,
jukeboxes
tables, pinball, jukeboxes
and cigarette
cigarette machines;
machines;
and
occasionally
kiddie
rides,
occasionally kiddie rides,
and
shuffleboards.
bowlers
bowlers and shuffleboards.
"We've already
already had
had used
used
"We've
cranes,
too,"
said
Neumann.
cranes, too," said Neumann.
"Operators may
may have
have lost
lost a a
"Operators
location
and
want
to
sell
location and want to sell a a
crane, or
or have
have decided
decided go
go
crane,
with
one
particular
crane
with one particular crane
after trying
trying more
more than
than one
one
after
service to to the
the customers
customers
service
who
do
business
with us.
us. It It
who do business with
Pinballs are
are top
top sellers
sellers at at Hanson's
Hanson's auctions.
auctions.
Pinballs
power up,
up, we
we want
want him
him to
to
model. Operators
Operators like
like to to run
run power
model.
the same
same manufacturer's
manufacturer's
the
product and
and stock
stock parts
parts for
for
product
them. As
As new
new improvements
improvements
them.
are made
made in in cranes,
cranes, there
there
are
may
be
more
being
resold."
resold."
may be more being
TYPICAL
TYPICAL
AUCT I O N
AUCTION
O
O
auction days,
days,
n n auction
doors
open
9:30
doors open at at 9:30
a.m.
to
allow
an
a.m. to allow an
hour and
and a a half
half for
for product
product
hour
inspection
before
the
auction
inspection before the auction
begins
at
11
a.m.
"We
want
begins at 11 a.m. "We want
an
operator
to
be
able
an operator to be able to to
look at at the
the game
game and
and feel
feel
look
comfortable
when
he
buys,"
comfortable when he buys,"
said Neumann.
Neumann. "If
"If it it doesn't
doesn't
said
know that
that it it needs
needs work.
work.
know
Everything is is sold
sold as as is is and
and
Everything
where is."
is." Hanson's
Hanson's new
new
where
facility
a
better
display
area
facility a better display area
and
arrangement
for
and arrangement for
games--no narrow aisles or
games -- no narrow aisles or
crowded
conditions.
crowded conditions.
For
known
customers
For known customers
Hanson
accepts
company
Hanson accepts company
checks
for
equipment;
checks for equipment;
otherwise cashiers
cashiers checks,
checks,
otherwise
bank
money
orders
or
bank money orders or
greenback
American.
25
greenback American. A A 25
percent deposit is is required
required
deposit
percent
the day
day of
of the
the auction
auction with
with
the
the
balance
due
the
the balance due the
following Tuesday.
Tuesday. All
AU games
games
following
must
be
picked
up
the
next
must be picked up the next
day,
Wednesday.
day, Wednesday.
"Basically," said
said
"Basically,"
Neumann,
"the
auction is is a a
Neumann, "the auction
gives them
them a a chance
chance to to turn
tum
gives
older
games
into
cash
an'd
older games into cash and
space. Customers
Customers may
may apply
apply
space.
the
amount
received
from
the amount received from
the sale
sale of of games
games to to their
their
the
account."
account."
All games
games are
are brought
brought in in
All
on
consignment.
An
operator
on consignment. An operator
places
a
minimum
price
on
places a minimum price on
equipment,
then
receives
equipment, then receives a a
receipt with
with his
his name,
name, serial
serial
receipt
number
and
name
of
the
number and name of the
game plus
plus manufacturer's
manufacturer's
game
name.
Neumann
and the
the
name. Neumann and
operator
both
sign
this
operator both sign this
receipt. The
The operator
operator is is
receipt.
guaranteed
his
price and
and
guaranteed his price
any
amount
above
that
goes
any amount above that goes
to
Hanson.
to Hanson.
Neumann has
has yet
yet to to see
see
Neumann
a
pattern
or
track
in
the
a pattern or track in the
auctions--it
depends on
on the
the
auctions
-- it depends
crowd,
the
mood
and
crowd, the mood and
variables such
such as as weather
weather
variables
conditions.
Usually
120- 150
conditions. Usually 120-150
pieces
are
up
for
sale.
Any
pieces are up for sale. Any
equipment
that
does
not
get
equipment that does not get
bid
is
passed
and
held
a
a bid is passed and held
for the
the next
next auction
auction where
where
for
it
may
sell
for
$250.
it may sell for $250.
Often games
games brought
brought in in
Often
during
the
month
for
during the month for
auction
are
sold
before
the
auction are sold before the
event
to
other
operators
event to other operators
who bring
bring games
games in in for
for
who
service
or
stop
by
to
service or stop by to
purchase parts.
parts. On
On a a given
given
purchase
day
two
or
three
operators
day two or three operators
may do
do all
all of
of those
those
may
functions.
functions.
I MPULSE
IMPULSE
SA
LES
SALES
impulse item,"
item,"
t's t's an an impulse
explains Neumann,
Neumann, "or
"or an
an
explains
operator
is
looking
for
operator is looking for a a
game
that had
had a a very
very low
low
game that
production
run
during
the
production run during the
boom. He
He can
can put
put one
one on
on
boom.
his
route
and
get
four
his route and get four
weeks in in a a location,
location, move
move it it
weeks
February 1987/PLAY
1987 / PLAY METER
METER 9 9
February

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