Play Meter

Issue: 1986 November - Vol 12 Num 20

. .
.
. .
. .
.
IETE
PLA
T W IC E - A - M O NT H PUBLICATION
PUBLICATION OF
OF THE
T H E COIN-OPERATED
COI N - O P ER A TED ENTERTAINMENT
E N T E R T AI N M ENT INDUSTRY
I ND UST R Y
TWICE-A-MONTH
CON T ENTS
voL 12,
20
12, NO,
NO. 20
CONTENTS
NOVEMBER 15, 1986
. . l VOL.
. .
.
F E A T U R E S
DEPA R TMENT S .
FEATURES
DEPARTMENTS
. .
.
.
UP
FRlllT
5
FRONT
.
.
.
The state
state of
of
The
I . .
llEWS
NEWS
6
the
industry
the
industr
y
.
.
Play
Meters
annual
report
on
the
coin-op
Play Meter's annual report on the coin-op
&I . .
ElllPMEllT POLL
Pill
66
EQUIPMENT
amusement industry
industry reveals
reveals that
that while
while the
the
. amusement
ranks of
of operators
operators continued
continued to
to thin,
thin,
ranks
.
operators benefitted
benefitted from
from improved
improved
surviving operators
FRAllK'S CRANKS
CRAllKS
18 .
surviving
FRANK'S
68
conditions. Despite
Despite a a few
few problems,
problems, the
the
conditions.
.
industry may
may be
be ready
ready to
to start
start growing
growing
industry
70
71 .
SHARPE SHllTllll
SHOOTING
again .
. again.
NOV E MBER 15, 1986 1 :
OPERATOR'S PERCENTAGE SHARE OF GROSS RECEIPTS
More
than
12.65%
84.39%
Less than 2.95%
1989
More
than
60%
Less than
1--+-~~--.,.,-~~~~--i'
IE
More
=~-
~ --
'
24%
Less than
50%
"" i
"
More
1983
491
Less than
17ª
0
10%
20%
30%
40%
50%
60%
PAGE 20
20
PAGE
21
20

The sparkle
sparkle
The
is back!
back!
is
.
P AG E 30
30
PAGE
.
.
.
31
30
At the
the AMOA's
AMOA's Expo
Expo '86,
'86, video-game
video-game pioneer
pioneer
At
Nolan Bushnell
Bushnell commented
commented that
that the
the industry's
industry's
Nolan
"sparkle is
is back"
back" with
with a a return
return of
of optimism
optimism
"sparkle
and
an
atmosphere
of
fun
.
Most
of
and an atmosphere of fun. Most of the
the
sparkle
came
from
the
direction
of
the
sparkle came from the direction of the
numerous merchandiser
merchandiser exhibits,
exhibits, but
but there
there
numerous
were
plenty
of
new
games
and
other
were plenty of new games and other
equipment to
to interest
interest the
the 7,000
7,000 who
who
equipment
attended
the
show.
attended the show.
Europe begins
Europe
begins
exhibition season
season
exhibition
59 9
5
Europe recently
recently began
began its
annual season
season of
of
Europe
its annual
PAGE 59
59
PAGE
coin-op exhibitions
exhibitions with
with the
the Associated
Associated
coin-op
Leisure Preview
Preview in
in London
London and
and the
the ENADA
ENADA
Leisure
show
in
Rome.
International
correspondent
show in Rome. International correspondent
David Snook
Snook looks
looks at
at those
those shows
shows and
and
David
reports
on
the
status
of
the
coin
-machine
reports on the status of the coin-machine
industry in
in various
various European
European countries.
countries._
industry
CIRllER
CRITIC'S CORNER
71
76
PLAYERS' PICKS
PICKS
PLAYERS'
79
79
TAX TIPS
TAX
88
88
RECIRD CHARTS
RECORD
93
93
llEW PRODUCTS
PRIDUCTS
NEW
94
94
CLASSIFIED ADVERTISING
ADVERTISllll
112
102
.
.
.
.
.
.
.
.
.
.
Cover: Designed
Designed by
by Margret
Margret Vincent.
Vincent.
Cover:
.
o ur NEW
NEW St.
St. Louis,
Lou is, Office,
Office, so so as as to to better
b etter serve
serve our
ou r customers
custo m e r s across
acr oss
of of our
Missouri, Illino is a nd Kansas. R epresent ing all leading major
Missouri, Illinois and Kansas. Representing all leading major
manufacture rs of equipme nt and kits.
manufacturers of equipment and kits.
Call us now for ou r special prices!
Call us now for our special prices!
RIVERGATE
MARCH 20, 21, THE
22
SUNSHINE DISTRIB UTING C O. , is proud to announce the o p en ing
SUNSHINE
DISTRIBUTING CO., is proud to announce the opening
AMERICAN COIN MACHINE EXPOSITION
DISTRIBUTING CO.
NEW ORLEANS
SUNSHINE ~~~~-•
SUNSHINE
DISTRIBUTING CO .
~l.AY·•EYE•
ER
PLAY.MET
flllllEI:
FOUNDER:
Ralph C. C. Lally
Lally II 11
Ralph
llULISIH:
PUBLISHER:
Carol P. P. Lally
Lally
Carol
E•TH:
EDITOR:
*
MARCH 20, 21, 22
St. Louis, M o. 63101
=
St. Louis, Mo. 63101
31f-S31-8 777
314-531-8777
t.
t S
ke
1-435
r
Ma
y.
Hw
0
4
Jefferson Ave.
1-70
MARCH 20, 21, 22
AMERICAN COIN MACHINE EXPOSITION
50th STATE
STATE COIN-OP
COIN-OP
50th
SERVING THE
THE STATE
STATE OF
O F HAWAII
HAWAII
SERVING
Representing
Representing
ATARI GAMES
GAMES•
BALLY MIDWAY
MIDWAY . • BALLY
BALLY SENTE
SENTE . • CAPCOM
CAPCOM
ATARI
. BALLY
EAST•
DIGITAL CONTROLS
CONTROLS•
CINEMATRONICS . •DATA
. • CINEMATRONICS
DATA EAST
. DIGITAL
.
DYNAMO · • KONAMI
KONAMI · • MEMETRON
MEMETRON · • NICHIBUTSU
NICHIBUTSU USA
USA . •
DYNAMO
PREMIER TECHNOLOGY
TECHNOLOGY . • ROMSTAR
ROMST AR . •
NINTENDO . • PREMIER
NINTENDO
STATUS•
TAITO AMERICA
AMERICA•
TECMO . • TRADEWEST
TRADEWEST
STATUS
. TAITO
. TECMO
*
After years of operating 2,600 miles from
After
years of operating 2,600 miles from
===========•=============
Our Family of Amusement Companies Has Been Serving
Our Family of Amusement Companies Has Been Serving
The People
People of of Hawaii
Hawaii Since
Since 1903.
1903.
The
*
50th State
State Coin-Op
Coin-Op
50th
WARREN ASING
ASING or
or BOB
BOB PETERS
PETERS
WARREN
*
(808) 682-4561
682-4561
(808)
PIAY METER/November
METER/November 1986
1986
4 4 PLAY
*
NEW ORLEANS
SOth State
State Coin-Op
Coin-Op
CALL 50th
CALL
MARCH 20, 21, 22
MAKE A
A LOCAL
LOCAL CALL
CALL
MAKE
AMERICAN COIN MACHINE EXPOSITION
=============•=============
THE RIVERGATE
There is is NOW
NOW An
An Alternative!
A lternative!
service - - There
service
For Integrity,
Integrity, Honesty,
Honesty, Parts,
Parts, Board
Board Repair,
Repair,
For
Technical
Advice,
and
Local
Test
Information
Technical Advice, and Local Test Information
Cn1111u111111 EDITORS:
E•11u:
CONTRIBUTING
Bonnie Theard
Theard
Bonnie
John R. R. Storbeck
Storbeck
John
Ill DIRECTOR:
lllECTll:
ART
Sally Blakemore
Blakemore
Sally
CUPllCS DESIGNER:
IESICllH:
GRAPHICS
Margret Vincent
Vincent
Margret
I 1c1111C1L WRITER:
Wmu1:
TECHNICAL
Frank Seninsky
Seninsky
Frank
CHIESPlllHllTS:
CORRESPONDENTS:
Irving L. L. Blackman
Blackman
Irving
Richard Priesmeyer
Priesmeyer
H. H. Richard
Jeffrey Rosenthal
Rosenthal
Jeffrey
Roger C. C. Sharpe
Sharpe
Roger
Mike Shaw
Shaw
Mike
Snook
David Snook
David
* ;::::==========:=:::::; *
I>
NEW ORLEANS
Valley Ctr.
Ctr. Bldg.
Bldg. H H
Valley
816-231-2349
THE RIVERGATE
St. Lou i1 Branch
St. Louis Branch
2800 Market St reet
2800 Market Street
Kanau City Branch
Kansas
Branch
1504 N. City
Topping
1504
N. Topping
K an1a1
City, Mo . 6020
Mo. 64120
City,
Kansas
816-231-23'9
Front St.
1· 10
1-70
AMERICAN COIN MACHINE EXPOSITION
+
HOM~
HOME
orr1c~
OFFICE
J609 Hist.way JO Wut
5609
Highway 50 West
Jdf~noa Chy, Mo. 6Jt0 1
Mo. 65101
City, 27.56
Jefferson
JH·SU·
314-893-2756
NEW ORLEANS
*
THE RIVERGATE
George R. R. Sigler
Sigler
George
lllECTH OF If ADVERTISING
llVHTISlllll/
DIRECTOR
Exu:u11v1 ASSISTANT:
ls11s11111,
EXECUTIVE
Valerie Cognevich
Cognevich
Valerie
CIMPTllLLH:
COMPTROLLER:
John F. Lally Ill
John
F. Lally III
CllCULITllll MANAGER:
MllllllH:
CIRCULATION
Renee' C. C. Pierson
Pierson
Renee'
ICCllllTlllll:
ACCOUNTING:
Lenore R. It Bramblett
Bramblett
Lenore
PLIY 11111. Novemher 15. 1986. Volume 12, No. l 19
PLAY METER, November 15, 1986. Volume 12, No. 119
Copyright 1986 by Skybird Publishing Company. Ill.IT lliio
Copyright 1986 by Skybird Publishing Company. PLAY METER
(ISSN 0162-1343)
0162· 1.H.l) (USPS
(USPS 358-305)
.158-305) is is published
published twice
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(ISSN
monthly on the 1st and 15th of the month, except in
monthly on the Ist and 15th of the month, except in
February. when it WJS issued once. Publishing office: 6600
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For Subscriptions:
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