Play Meter

Issue: 1986 March 15 - Vol 12 Num 4

hooked to the main computer by July
I.
Ohio uses the machines in its lottery,
and an Ohio Lottery spokesman said,
"It's the titillation of technology that
attracts the public's curiosity to the
machines."
Illinois was the site of a nine-month
video-lottery test sponsored by Bally
Manufacturing, whose subsidiary,
Scientific Games, makes lottery equip-
ment for other states. That test ended a
dismal failure. Free-lance writer Tom
Lucas, in an article about the video
lottery, wrote that the video-game
format probably was only a fore-
runner of automatic lottery machines.
He says of the new machines, "Doors
are open for the use of the video-
game amusement characters as
attractions to the 'new' video-lottery
machines, although whether this
proves to be desirable for the lottery is
unclear."
Amusement operators have
opposed the use of video-game
themes for lottery machines because
of image problems that may result
from associating the coin-op industry
with gambling.
According to the Chicago Sun
Times , in 1975 the lottery brought
$58,000 into the Illinois treasury on
sales of S 129,000. This year, the profit is
expected to be $580 million on sales of
S 1.3 billion. Lotto began as aS I million
once-a-week game and now is a $3
million game twice a week.

AMOA criticizes medical
association's proposal
In a letter to its members, the
Amusement and Music Operators
Association (AMOA) has criticized the
American Medical Association ' s
(AMA) recommendation that ciga-
rette advertising and the sale of ciga-
rettes through vending machines be
banned. Noting that the AMA intends
to have legislation introduced at state
and national levels to reach its objec-
tives, the AMOA said the proposed
ban's effect on vendors would be
dramatic.
"It's unfair and naive," said John
Estridge, the AMOA's immediate past
president. " It would cause financial
grief to people who own and supply
cigarette-vending machines."
The AMOA attached a copy of an
action plan implemented by the
National Coin Machine Institute
(NCMI) and urged its members to
follow the plan. The AMOA cited the
NCMI's telegram sent to the American
PLAY METER. March 15, 1986
Medical Association. It read:
"In singling out cigarette-vending
machines in the cigarette-distribution
chain as the only target for the outright
ban, delegates ignore the other 90
percent of retail sales. The delegates
were seemingly ignorant of the fact
that 95 percent of our cigarette
machines are in highly regulated
establishments that serve alcoholic
beverages or are regulated in highly
supervised factory and work locations.
"While clearly unfair and discrimi-
nating, AMA's action is also uncon-
stitutional in seeking to prevent the
sale of a product that is legally manu-
factured. The 75,000 employees of the
6.500 small business operations who
place and service cigarette-vending
machines urge you to reconsider your
unfair actions in combating the pro-
blem you perceive."
The AMA stated in its resolution that
"there are 3.3 million teenage smokers
12 to 18 years old, representing 12 per-
cent of that age group, and a signifi-
cant number of children under the
legal age to purchase cigarettes do so
through vending machines."
The NCMI refuted the statement
saying, "Our prices are generally
higher than supermarkets, and chil-
dren are well versed in saving money;
95 percent of our locations are where
children are not present; the other five
percent of the machines have mini-
mum sales, and it is our feeling that
children will not purchase their ciga-
rettes there; and in a research project
in relation to the purchase of ciga-
rettes it was determined that the major-
ity of children get cigarettes from
parents, friends, or retail outlets. By far,
the smallest percentage came out of
vending machines."
Roger Mozingo of the Tobacco
Institute in Washington said 10 percent
of all cigarettes are purchased
through vending machines.
The latest action by the AMA he
said, should make those involved in
vending more actively oppose pro-
posed legislation or regulations to ban
smoking.
The NCMI has urged operators to
get involved politically to prevent the
proposed legislation. The institute will
furnish a list of doctors who attended
the convention to operators who wish
to discuss the proposal with doctors in
their area.

Tonk-A-Phone fights
trademark ruling
THE
CALENDAR
I
April 11-10
New York State Coin Machine Associ-
ation Trade Show, Turf Inn, Albany,
New York. Contact Gina Vichiconti or
Curtiss Motterson, NYSCMA Head-
quarters, c/o Matterson Associates,
427 Kenwood Ave.. Delmar, NY
12054, telephone (518) 439-0981.
April 18-19
Washington Amusement & Music
Operators Association (W AMOA)
Annual Pacific Northwest Exposition,
P.ed Uon Inn, Bellevue, Washington.
Contact Steve livingston at
(509)326-6053 or Jim Hart at (509)
457-5891.
April 26
Amusement and Music Operators of
Texas (AMOT) 6th Annual Texas
State Eight Boll Pool Tournament,
Texas Stadium, Irving, Texas. Contact
Pot Miller, (512) 454-8625. Direct all
inquiries to 940 E. 51st St .. Austin, TX
78751.
May 10-14
P.SP.OA (P.oller Skating P.in k
Operator's Association) Trade Show,
Terrazo Room/Exhibit Hall, Disney-
land Hotel. 1150 West Cerritos Ave-
nue, Anaheim, CA 92802. Contact
Pamela Myhre or Potty Shorney,
P.SP.OA. P.O. Box 81846, Uncoln, NE
68501 or call (402) 489-8811.
May 16-18
Wisconsin Amusement & Music
Operators Annual Convention and
Trade Show, Embassy Suites, Green
Bay. Contact WAMO at (414) 529-
4704.
May 29-Jun• 1
Florida Amusement/Vending Asso-
ciation (FAVA) Convention Trade
Show. Hyatt Orlando, Kissimmee,
Florida. Contact Norm Jensen at
(904) 8 78-3134.
lnt•matlonal Shows
April 14-20
Milan Fair, Fiero Campionaria lnter-
nazionole di Milano, Milan. Contact
EA. Fiero Milano, Largo Domodos-
salo 1, 1 20415 Milano, Italy. Tel e-
phone 49 971. Telex 331360.
April 24-16
SADA '86, Barcelona, Spain. Contact
lnterolio SA . Diagonal 47 4 ,
Barcelona 6, Spain. Telephone 93-
218-58-50.
Tonk-A-Phone, a Minnesota com-
7
pany that was much involved in the
fight to deregulate the pay-phone
industry and was one of the first to sell
private pay phones, has been found
by a federal court to have infringed
the trademark of another Minnesota
company. Tonka Toys. The toy manu-
facturer filed suit in r 984 claiming
trademark infringement.
Pending an appeal of the ruling,
which would entitled Tonka Toys to
Tonk-A -Phone's profits of last year. esti-
mated at $250,000, and renumeration
of legal expenses. Tonk-A -Phone has
changed its name to T.A Phones.
According to T.A Phones' Bob
Albertson, Tonka is the name of a Min-
nesota town. and II 7 companies use
the name. "We have been in business
since 1977," Albertson said, "with our
building near Tonka Toys. We both
belonged to the West Tonka Chamber
of Commerce. so we saw each other at
meetings and other public activities. I
think that is why I didn't take the suit
too seriously. I also didn't think a judge
would rule a monopoly on the name
of a town and one that II 7 other com-
panies were using in their business
name."
Albertson said Tonka Toys, await-
ing the outcome of its suit against the
phone manufacturer, has filed no law-
suits against any of the other com-
panies also using the Tonka name.
His company has held a federal
trademark for automative and chemi-
cal products, Albertson said, and
Tonka Toys holds the Tonka
trademark for toys and children's
clothes. Other companies. he said,
also hold federal trademarks on the
name. and among them they deal in
paper products. pumps, coolers.
toasters. camping supplies. boats.
cars, transmissions. and liquor.
In addition to appealing the ruling,
Albertson said he has enlisted other
Tonka trademark holders to file a
class-action suit against Tonka Toys.
In any event Albertson said, "We
are still in business and will stay in
business."

ADVERTISE
IN
504/488-7003
8
Court grants
Dublin licenses
A Dublin circuit court has ruled that
33 of the city's 76 amusement arcades
may receive licenses for another year
despite a city council decision that in
effect would have forced all the city's
arcades to close within a year. (See
"Irish arcades dealt crushing blow" in
the March L 1986, Play Meter.)
The arcades were reprieved
because they had applied for new
licenses before the city council's deci-
sion to rescind the Gaming and Lot-
teries Act under which it issued the
licenses.

Group forms Mass.
distributor
Rick Kirby. a former Bally Distribut-
ing employee. will open a distributing
office. New England Coin Op, in Nor-
wood, Mass. Kirby and investors
including Belson Enterprises. David
Tucker. Richard Donlin, and Bob
Donne ley are looking for facilities suit-
able for the office. Kirby said the com-
pany will in effect be a subsidiary of
the Belson network and will represent
the lines c arried by Belson.
Formation of New England Coin
Op followed an announcement by
Bally that by March 31 all its distribut-
ing offices would be sold or closed.
"There are 13 other employees from
the Bally Northeast office who will be
joining New England Coin Op," Kirby
said. Though Bally announced sales of
several of its offices. including those in
Chicago. Philadelphia. and Mary-
land, there had been no announce-
ment as to the fate of the Bally North-
east office in Norwood.

Universal drops
video-game business
Universal U.S.A of Santa Clara.
Calif .. has announced it is out of the
video-game business.
The company is noted for its video
conversion kit called Mr. Dol, which
has been hailed as the most successful
kit ever. When the kit was introduced
in 1982. the kit concept was new, and
the prevailing opinion was that only
mediocre games would ever be intro-
duced as kits. Opinions changed after
the tremendous success of Mr.Do!
The company followed with Mr.
Dol's Wild Ride, Mr.Do!'s Castle, and
several unrelated kits . Universal
combined its video-game and slot-
machine operations a year ago and
now will concentrate strictly on its slot-
machine business.

Premier changes
drop targets
Pinball manufacturer Premier
Technology has announced that the
PLAY METER. March 15, 1986

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