Play Meter

Issue: 1986 March 15 - Vol 12 Num 4

I.AY
Twice a Month Publication for the Coin Operated Entertainment Industry
Membec
CONTENTS/
*
Volume 12, Number4/March 15,1986
FEATURES
VIdeo-game Industry still evolving . . . . . . . . . . . 12
From its beginning 14 years ago with the introduction of Pong, the video-
game industry has been marked by ups and downs that leave manufac-
turers continually trying to adjust to new conditions.
Spring Buyers Guide . . . . . . . . . . . . . . . . . . . . . . . . . 17
This comprehensive listing of pinballs and video games (including kits and
systems) will prove an indispensable reference for buyers of new and used
equipment. The guide includes photographs and manufacturers'
addresses and telephone numbers.
Strong visuals always part of successful pins . . . 56
In recent hits of the pinball revival, like Rock and High Speed, Roger Sharpe
sees evidence that artwork again has taken a leading role in the creation
of successful games.
IMA show boasts little new ......... . ........ 74
West Germany's IMA show, another to reflect an international upswing in
the coin-op industry, attracted many visitors who were treated to few sur-
prises. In a nation in which games with "violent" themes are voluntarily
banned, the show offered few new games.
DEPARTMENTS
5 Up Front
6 News
72 Equipment Poll
77 Frank's Cranks
78 Management
Cowr: Designed by Margret Vincent.
80
83
85
87
Record Charts
Tax Tips
Aids to the Trade
Classified Advertising
STAFF
YOU WILL
TOO!
FOUNDm:
P.alph C. Lolly II
PUIUSHE"=
Carol P. Lolly
V.P. AND COMPTI\OW"=
John F. Lolly Ill
V.P. AND DIN:CTO"
OF ADVE"nSING:
JA VonderHaar
EDITO"=
George P.. Sigler
EDITONAL DIN:CTO"=
Valerie Cognevich
A"T DIN:CTO"=
Korey Schwark
TYPOG~PHE"=
Dispensing our popular and exctttng
toy- filled egg capsules is fun
and profitable. Contact us for
equipment and supplies.
Toll - Free 1-800-EGG SHOP
ffi)
ill]
INNOVATIVE
INDUSTRIES,
INCORPORATED
2o05 Grand A\c . • Ca rthage. M0o5H.1o
$$++The DOUBLE PLAY++$$
• Increases revenue by allowing two games to
operate in single cabinet.
• Legally double your game capacity for those
cabinet limited stops.
• New conversion? Don't shelve that old game.
Use both.
• Field proven.
• Uses existing controls and monitor. Easy to install
• Alternately displays Attract Mode of both games.
• No gimmick. The DOUBLE PLAY board is an
intelligent microprocessor controller.
• Allows Nintendo VS. UniSystem to operate with
both games (must specify).
• Cabinet Art Kit available for that Professional Look.
!Includes marquee, instruction sticker, and game Identifiers.!
• Repair warranty.
• $169.95 (board and harness)
We Accept: VISA • MasterCard •
Checks • Money Orders • C.O.D.
Add $4.00 lor shipping & handling
C.O.D. - Add $4.00
Call (504) 488-7003
to renew your
Play Meter subscription.
4
Jo Ann Anthony
G~PHICS DESIGNE"=
Morgret Vincent
CONTIUDunNG EDITO"=
Donnie Theord
TECHNICAL WNTE"=
Fronk Seninsky
CO~SPONDENTS:
P.ager C. Sharpe
Charles C. P.ass
Mike Show
Dick Welu
Richard Priesmeyer
Irving L. Blackmon
Harold I. Gould
Jeffrey P.asenthol
O"CULAnON MANAGE"=
Renee' C. Pierson
ACCOUNnNG:
Lenore P.. Bramblett
COUNSEL:
Rufvs King
PLAY METE"- March 15. 1986. Volume
12. No.4. Copyright 1986 by Skybird Pub-
lishing Company. Ploy M.-r (ISSN 0162·
1343)(USPS 358·305) is published twice
monthly on the 1st and 15th of the
month. except February. when It is issued
once. Publishing office: 6600 Fleur de Us.
New Orleans, LA 70124: Moiling
odd,.ss: P.O. Box 24170. New Orleans.
LA 70184. U.SA: phone: 504/488-7003.
For subscriptions: 504/488-7003. Sub-
scription rates: U.S. and Conoda-~50.
Advertising rates ore available on
request. No pan of this mogazln• may
be ,.produced without •:xp,.ss per-
mission. The editors ore not responsible
for unsolicited manuscripts. Ploy Me1er
buys all rights, unless otherwise speci-
fied. to accepted manuscripts. cartoons.
art work. and photographs. Second-doss
postage paid at New Orleans. LA 70113
and additional moiling offices. Post-
mos•r: Send Form 35 79 to PLAY MrnP..
P.O. Oox 24170. New Orleans. LA 70184.
PLAY METER. March 1 5. 1986

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