Play Meter

Issue: 1986 July 15 - Vol 12 Num 12

Letters to
the editor • • •
Lost "Up Front"
leads to doghouse
A few months back in Play Meter
was an "Up Front" editorial that I
thought was great. It was about the
vendor and the location-how we
buy, service, run tournaments, get
licenses, etc., and the location gives us
space along with a lot of demands and
most usually gets half the receipts.
Would you mind sending me a copy of
the article, as I misplaced mine and
would love to have it. Really, my hus-
band asked me to save it and I forgot.
I would appreciate anything you
could do to get me out of the dog-
house so that we can use this article as
a referral. Thank you.
Mell Rossi
Jon-Ray Vending Co., Inc.
Riverside, N.J.
allowed to participate. Baily's Aladdin's
Castles, Inc., bought the exclusive
rights to the tournament. This effec-
tively barred Alaska and Hawaii from
competing, as well as the original 27
arcades.
We are extremely proud of our
players. In 1984, 12 players were listed
in the Guinness Book, and in 1985, 14
players either retained there high
scores or set new records. This year
they were told, "We're sorry, but you
can't play anymore."
The appeal of the 1984 and 1985
tournaments was in the idea that
anyone could walk off the street and
try for the Guinness Book. It brought
business to our arcades, gave players
something to strive for, and brought
the players and operators together in
a common cause.
It is a shame that this year's tour-
nament is going to be nothing more
than an advertising gimmick for Baily's
Aladdin's Castles, benefitting neither
the operators who originally held the
event nor the players who made it
work.
Steve Harris: You sold out. Walter
Day: Where are you?
Jan Town
Anchorage, Alaska
[Editor's note: According to Steve
Harris of the U.S. National Video
Game Team, the team's main objec-
tive in co-sponsoring the 1986 Video
Game Masters Tournament, which
was held June 27-29, was to involve as
many players as possible. Baily's
Aladdin's Cast/es, he said, with 330
arcade locations, offered the most
efficient way of doing that. Harris said
with 2,000 players signed up for this
year's tournament, compared with
400 in 1985, more players benefitted
from the tournament in 1986. "We
wanted to have Anchorage, Alaska,
involved," he said, "but it wasn't
possible." Walter Day, the Iowa
arcade operator who developed the
Twin Galaxies International Score-
board and the U.S. National Video
Game Team, is no longer involved in
the coin-op amusemen t industry.
Read "Video game team seeks indus-
try influence" in this issue of Play
Meter for more information about the
team and the tournament.]
Something on your mind you want
to uent? Got a gripe? Full of praise?
Have a question? If you have
comments on the coin operated
entertainment industry, write to Play
Meter. Our "Letters to the Editor"
columns are dedicated to you, the
operator/ reader.
All letters must be signed; if
requested, only initials will be used
or the name withheld from print.
Please include return address.
(Although , for the sake of your
privacy, addresses will not be
printed.) All letters subject to
standard editing. Be concise.
OPERATING A BUSINESS TODAY
IS A BIG GAMBLE
[Editor's note: The "Up Front" column
in question was written by Valerie
Cognevich, director of advertising/
executive assistant, and appeared in
the January 15, 1986, issue. We
mailed Mrs. Rossi her copy and hope
it has gained her re/ease from the dog
house.]
Tournament leaves
out Alaska
The Video Game Masters T ourna-
ment in 1985 involved 27 arcades in
the U.S. and Canada and put scores of
90 players in the Guinness Book of
World Records. This year the same
contest was held, yet none of the
arcades, and few of the players, were
PlA Y METER. July 15, 1986
SUBSCRIBE TO
~l.AY
EiEIJ
YOUR BEST BET
504/488-7003
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UPFRONT
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Alternatives worth a look
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A Play Meter issue featuring novelty pieces, private pay telephones, and kiddie
rides may not have brought more than a glance a few years ago when everyone had video
fever. But with operators now looking at equipment that does not have a prohibitive price,
has staying power, will earn a fair profit, and will be in demand, this issue featuring some
of the alternatives to video games should be popular.
Bonnie Theard , Play Meter's contributing editor, spent a lot of time compiling the
product photos, and making this the most comprehensive buyers guide for novelties,
phones, and kiddie rides ever. Some innovative and exciting product has been
introduced in those categories.
The private pay-telephone industry has been growing. New companies have
been added to the list of pay-phone manufacturers and distributors, and operators still
are seeking any and all information about this potentially lucrative industry. Our 1984
Buyers Guide was published just before deregulation made the private pay-phone ind us-
try possible , and no pay phones were listed in it. Since then the emergence of pay-phone
manufacturers has been tremendous. I can't imagine having to choose equipment from
all that is offered , and it is getting better all the time. But my advice to operators is to know
exactly what you need and make sure you buy equipment that is compatible with regula-
tions in your area. The private pay-phone industry has a lot of growing to do yet.
When looking at the new kiddie rides, I can honestly say I wish I were a kid again
with a parent who understood a child 's craving for a thrilling escape on a kiddie ride.
Maybe kids sense that these marvels were designed with only them in mind . The equip-
ment is ageless . Bonnie's November 15, 1985, Play Meter article on kiddie rides is worth a
look back to read the views of kiddie-ride operators.
The novelty pieces continue to amaze . They are geared for all ages , from the
older "kids" playing Ski//-0-Bingo, Four Kings, Pop-0-Shot, Batter Up! , and Idea
Ball to the teenagers testing their prowess on the Love Meter and Wheel of Love, to the
youngsters throwing balls at characters in garbage cans in Can Alley or pounding
critters on Whac-A-Mole .
Some operators will say they have no use for this kind of equipment. They may
profess to be making so much on video and pins that they don't need to operate "the
other stuff." Fine. Let them ignore it while others make a steady income with a low initial
investment on some of the most exciting equipment available.
No one will promise that this equipment will make you a million dollars the first
month . They won't even guarantee it will make you a fortune, ever. All anyone can
promise is that it makes good sense to look at a variety of equipment, keep an open mind ,
and study the potential. And for those who decide to give this equipment a try, we hope
you will use our gallery of photos and study the details from companies who have given
you more information in an ad . You have nothing to lose and everything to gain .
g
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Valerie Cognevich
Director of Advertising/
Executive Assistant
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