Play Meter

Issue: 1986 July 15 - Vol 12 Num 12

STAFF
FOUNDER:
Rolph C. Lolly II
PUDUSHE~
Carol P. Lally
EDITO~
George R. Sigler
CONTIUDU11NG
EDITO~
Donnie Theard
AATDIMCTO~
Korey Schwark
TYPOGMPllE~
Jo Ann Anthony
GAAPlllCS DESIGNER:
Margret Vincent
TECHNICAL WMBS:
Frank Seninsky
Mark Attebery
COMESPONDENTS:
Irving L. Blackman
Richard Priesmeyer
Jeffrey Rosenthal
Roger C. Sharpe
Mike Shaw
John R. Storbeck
DIMCTO" OF ADVE"nSING/
EXECUTIVE ASSISTANT:
Valerie Cognevlch
COMP'mOW~
John F. Lally Ill
Too often, people don't look for
help until they are in trouble. But
oh how much simpler their lives
might be if they know where to
turn, beforehand.
When it comes to amusement,
redemption and merchandising
games, our firm is recognized by
industry leaders and law firms as
the nation's leading consultants.
Whether it's concepts, designs,
licensing matters, evaluations
or expert opinions, we have a
formidable track record. In fact,
in over 80 cases before courts
of all levels, not one case has
been lost.
Don't wait for trouble. We're
here before you need us. Call
or write for our free brochure.
C~ULATION
MANAGER:
Renee' C. Pierson
ACCOUNTING:
Lenore R. Bramblett
PIA Y METER. July 15. 1986. Volume 12.
No. 12. Copyright 1986 by Skybird PUb-
llshing Company. Play,_., (ISSN 0162·
BOB SNYDER&.: ASSOCIATES, INC.
20505 Valley Boulevard/Suite 107
w.tlnut, CA 91789 (714) 595-1237
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GAME AUCTION
Indianapolis, Indiana
Saturday, September 6 • 11 :00 A.M. •
250 GAMES
GENERATIONS PAST
(formerly Big Red Barn)
Zionsville Exit 130 Off Interstate 65 -10 Miles Northwest of Indianapolis
(317) 769-3266
1343)(USPS 358-305) is published twice
monthly on the 1st and 15th of the
month. except February, when It was
issued once. Publishing office: 6600 Fleur
de Us. New Orleans. LA 70124; Molllftl
oddNll: P.O. Box 24170, Hew Orleans.
LA 70184, U.SA.; phone: 504/468-7003.
For subscriptions: 504/468-7003. Sub-
scription rates: U.S. and Canada-$50.
Advertising rotes ore ovolloble on
request. No part of this motozine may
be reprocluc9cl without expreu per-
mission. The editors are not responsible
for unsolicited manuscripts. Play ,_.,
buys oll rl9hu, unless otherwise speci-
fied. to accepted manuscripts, cartoons.
art work. and photographs. Second-doss
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and odditloncil moiling offices. Pott·
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VIDEOS • PINBALLS • POOL TABLES • JUKEBOXES
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Auctioneer: Bill Hughes • Ric Stephan - (812) 332-0568
2415 West Amherst • Bloomington, IN 47401
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PLAY METER. July 15. 1986
Letters to
the editor • • •
Lost "Up Front"
leads to doghouse
A few months back in Play Meter
was an "Up Front" editorial that I
thought was great. It was about the
vendor and the location-how we
buy, service, run tournaments, get
licenses, etc., and the location gives us
space along with a lot of demands and
most usually gets half the receipts.
Would you mind sending me a copy of
the article, as I misplaced mine and
would love to have it. Really, my hus-
band asked me to save it and I forgot.
I would appreciate anything you
could do to get me out of the dog-
house so that we can use this article as
a referral. Thank you.
Mell Rossi
Jon-Ray Vending Co., Inc.
Riverside, N.J.
allowed to participate. Baily's Aladdin's
Castles, Inc., bought the exclusive
rights to the tournament. This effec-
tively barred Alaska and Hawaii from
competing, as well as the original 27
arcades.
We are extremely proud of our
players. In 1984, 12 players were listed
in the Guinness Book, and in 1985, 14
players either retained there high
scores or set new records. This year
they were told, "We're sorry, but you
can't play anymore."
The appeal of the 1984 and 1985
tournaments was in the idea that
anyone could walk off the street and
try for the Guinness Book. It brought
business to our arcades, gave players
something to strive for, and brought
the players and operators together in
a common cause.
It is a shame that this year's tour-
nament is going to be nothing more
than an advertising gimmick for Baily's
Aladdin's Castles, benefitting neither
the operators who originally held the
event nor the players who made it
work.
Steve Harris: You sold out. Walter
Day: Where are you?
Jan Town
Anchorage, Alaska
[Editor's note: According to Steve
Harris of the U.S. National Video
Game Team, the team's main objec-
tive in co-sponsoring the 1986 Video
Game Masters Tournament, which
was held June 27-29, was to involve as
many players as possible. Baily's
Aladdin's Cast/es, he said, with 330
arcade locations, offered the most
efficient way of doing that. Harris said
with 2,000 players signed up for this
year's tournament, compared with
400 in 1985, more players benefitted
from the tournament in 1986. "We
wanted to have Anchorage, Alaska,
involved," he said, "but it wasn't
possible." Walter Day, the Iowa
arcade operator who developed the
Twin Galaxies International Score-
board and the U.S. National Video
Game Team, is no longer involved in
the coin-op amusemen t industry.
Read "Video game team seeks indus-
try influence" in this issue of Play
Meter for more information about the
team and the tournament.]
Something on your mind you want
to uent? Got a gripe? Full of praise?
Have a question? If you have
comments on the coin operated
entertainment industry, write to Play
Meter. Our "Letters to the Editor"
columns are dedicated to you, the
operator/ reader.
All letters must be signed; if
requested, only initials will be used
or the name withheld from print.
Please include return address.
(Although , for the sake of your
privacy, addresses will not be
printed.) All letters subject to
standard editing. Be concise.
OPERATING A BUSINESS TODAY
IS A BIG GAMBLE
[Editor's note: The "Up Front" column
in question was written by Valerie
Cognevich, director of advertising/
executive assistant, and appeared in
the January 15, 1986, issue. We
mailed Mrs. Rossi her copy and hope
it has gained her re/ease from the dog
house.]
Tournament leaves
out Alaska
The Video Game Masters T ourna-
ment in 1985 involved 27 arcades in
the U.S. and Canada and put scores of
90 players in the Guinness Book of
World Records. This year the same
contest was held, yet none of the
arcades, and few of the players, were
PlA Y METER. July 15, 1986
SUBSCRIBE TO
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EiEIJ
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