Play Meter

Issue: 1986 April 01 - Vol 12 Num 5

video screens as inexpensive means of
promoting products. Rowe is working
on this tie, and operators soon will
benefit from these efforts. Of course,
many more video jukes need to be out
there before advertising becomes an
important part of their operation.
Baily's Aladdin's Castles sees the
video juke as a steady $150-a-week
earner that will be around for years
and years. I agree. Operators should
realize that a video juke in a location
probably will earn three times more
than a regular jukebox. If the $48-a-
week national average for jukeboxes
is valid, then a video juke easily should
average $150 a week. It's up to the
operator to decide how to structure a
deal so he can be assured of making a
profit.
Conclusi ons
and recomme ndations
A video jukebox should be used to
an operator's advantage. It can secure
"cream" locations or open doors for
new kinds of locations like airports,
supervised coin-operate d laundries,
hotels, chain restaurants, and bus
stops. Here are a few tips.
1. Get the tape-rental cost up front
Q:
A:
or off the top. If you install additional
monitors and speakers make sure a
charge for that investment also is
taken off the top.
2. Ask for 60 percent to 70 percent
(and a minimum) of the gross reve-
nues. An operator should receive at
least $125 a week, his end, for a video
jukebox. It can be demonstrat ed
easily that this equipment helps
improve an establishmen t's business,
and this is the operator's way of being
paid for providing this service. Dinner
business has been increased eight
percent with the addition of a video
juke in my latest polling of restaurants.
Some taverns are using a video juke to
replace a disc jockey or live bands on
certain nights. Get used to the idea
that the 50-50 days will shortly be a
thing of the past as the prices of equip-
ment and services rise out of sight.
3. If you can rotate different kinds
of tapes or get an extra week between
tape shipments, try to change the
tapes every two weeks. Once a month
just doesn't seem to be enough.
4. Use the video juke to attract
customers who don't play your video
games. There is little sense in getting a
video juke if it only makes money at
WHEN DOES 1 + 1
EQUAL MORE THAN 2?
WHEN YOU DEAL WITH
~[]W D[]C3&)[]~ O~@o
flt#~ ··
,.
HAN SON: "
NOW 2 OFFICES
serving the
NORTH CENTRAL OPERAT OR
1 MICHIGAN: + 1 MINNESOTA:
HANSON~
HANSON~
36339 Groesbeck Hwy.
Mt. C lemens, MI 48403
313-792-7020
9201 Penn Ave . S. , #1
Bloomingto n , MN 55431
612-884-6604 (LOCAL)
800-352-2780 (MN ONLY)
800-328-2866 (OUT OF STATE )
* ONLY THE BEST PRODUCT LINES!
* FAST, RELIABLE SERVICE!
* COMPLETE PARTS & ACCESSORIES!
*KITS/ CONVERSIONS !
*TRADE-IN S !
* LEAGUE AND TOURNAME NT PROMOTION S!
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124
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the expense of your video games in a
location. When I put a video juke in a
gameroom that has all brand-new
videos and pins, it doesn't create the
same splash as when the video juke is
put into a location that doesn't have all
the latest games.
5. If you go with a Rowe model,
remember that updating the records is
50 percent of your priority.
6. Be creative in making your deal.
I am working out a lease-purcha se
arrangemen t with large chains that will
satisfy both my goals and the loca-
tion's. I just heard that a large restau-
rant chain signed a 24-month agree-
ment to pay $150 a month to an opera-
tor for video jukes set on free play.
This is a good deal for both parties.
Thanks to Rowe lnternational's
Joel Friedman, Jerry Gordon, Mike
Reinert (director of video operations),
and Gil King (president) and John
Nelson of Nelson/ Aved for the time
they have spent with me and the staff
of Alpha-Omega Amusement s.
For further information I can be
reached at Alpha-Ome ga Amuse-
ments, 6 Sutton Place, Edison, NJ
08837 (201)287-4990. As always, keep
cranking.

.
Super Crane
W-25V4'
0 - 34112''
H-81 W'
Our single player
version of the
Triple Way Crane.
2400 BELMAR BLVD. • WALL, N.j. • 07719
- - ~®D 000 °00®® - -
0
677 S. MAGNOLIA AVE., EL CAJON, CA. 92020
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PlA Y METER, April 1. 1986
R90U·20
Video JUllBbOK
Rowe International has introduced
the single-play er R90V-20 Video
Jukebox that incorporates one VCR
tape player and provides 20 video
selections in addition to 160 audio
selections.
Designed to make it profitable for
lower-traffic locations to have video
jukeboxes, the R90V-20 costs less and
requires lower monthly video-tape
rental fees than larger units. Four
kinds of programmin g are available:
rock, pop, country, and urban con-
temporary.
According to Rowe, field tests indi-
cate increased revenues from video
jukeboxes and that the 20-selection
video jukebox will pay for itself in less
than two years:
The R90V-20 Video Jukebox can
accommoda te a second VCR player
to increase its capacity to 40 video
selections. For high -volume locations,
Rowe offers the R90V-40 Video Juke -
box with double VCR players and
three programmin g choices.
For more information, write Rowe
International , Inc ., 75 Troy Hills Road ,
Whippany, NJ 07981, or call (201) 887-
0400.
PlA Y METER. April 1. 1986
suoar sor1n1
name That Tuna
and new
sac man 1111
Bally Sente has adapted a popular
television show to a game for the Sente
System with Name That Tune. The
company also has enlarged the cap-
ability of its Sa c Man conversion kit.
Name That Tune is based on the
original show by that name begun in
the 1950s . Orchestrate d musical
arrangemen ts heard during game play
were done for Bally Sente by Grammy
Award -winner Richard Greene . Name
That Tune is housed in a Sac I cabinet.
The Sac Man conversion kit,
designed to convert Pac -Man , Ms.
Pac-Man, and Ga/a xian into the Sac I
game system, now extends to Track
& Field and Hypersports . The Sac
Man conversion kit includes needed
PC boards and hardware , new cabinet
graphics, and new paint for the old
cabinet. The kit provides access to a
library of games from the Sente
System. A minimum of four new
games are promised from Bally Sente
in 1986.
For more information , write Bally
Sente, Inc ., 1289 Anvilwood Ave .,
Sunnyvale , CA 94089 , or call (408)
744-1414.
Atari Games has sought to recreate
the player appeal of its classic Sprint 2
in the new Super Sprint , a driving
game for one, two, or three players
competing against each other and
against computer-co ntrolled cars.
Players choose a car and a starting
track (eight are available) before
racing for five laps. At the end of each
heat the players go to the winner's
circle to see their racing statistics,
rankings, best lap times , and average
lap times . When players beat the com-
puter-contro lled cars, the race goes
on to a more challenging track.
During the race, players compete
to collect gold wrenches that appear
randomly on each track. The wrenches
can be traded for custom-car features
such as turbo acceleration and super
traction. There are fi ve levels of the
features , or 15 custom-car bonuses.
Players who "max" their cars are
given an unlimited bonus option of
increased score.
Super Sprint has an add -a-coin
feature , detailed animation , and simu-
lated race -track sound effects.
For more information , write Atari
Games Corporation , P.O . Box 36110,
Milpitas, CA 95035, or call (408) 434-
3700.
125

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