Play Meter

Issue: 1986 April 01 - Vol 12 Num 5

\\t\U BA/Wt
REEL Fun
BY
GRAYHOUftD
r.11_

GRAYHOUnD ELECTROnlCS WOULD LIKE
TO APOLOGIZE FOR THE SLOW DELIVERY
TO THE MARKET PLACE OF OUR nEW
GAME "REEL Run." BUT THE ORDERS FOR
THIS nEW GAME ARE SO LARGE THAT WE
CAnnoT PRODUCE THEM AS FAST AS THE
ORDERS ARE COMlnG lnTO OUR COM·
PAnY. WE APPRECIATE YOUR PATIEnCE
In THIS MATTER.
THAIK YOU
mR. CARmEn J. RICCI
GRAYHOUnD ELECTROllCS. inc.
P.S. IF YOUR DISTRIBUTOR DOES noT HAVE
THIS nEW GRAYOUnD GAIYIE, ASK HllYI WHY noT?
CALL now: 1·800-222-0491
ASK FOR BRIAn OR DAn 1n SALES
PlA Y MITER. April 1, 1966
11
elimination 301 (any-in, any-out) soft-
tipped dart competition. The maxi-
mum amount could be as high as
$25,000 based on 250 teams compet-
ing. The entry fee is $100 a team with
all of entry fees being returned in prize
money.
For more information, call Kirk
McKennon, tournament director, at l -
800/ 447-3278. In Minnesota call (612)

884-4802.
Status marketing cash-
payout trivia in U.K.
Status Game Corporation has intro-
duced a cash-payout version of the
video trivia game, Super Triv-Quiz, to
be marketed in the United Kingdom.
"This game concept allowed by
British gaming authorities, permits
players to test their skills and knowl-
edge against a computer trivia pro-
gram." said Irving Yaffi:I, chairman
and president of Status. "By the player
achieving a high enough score, the
game will instantly pay a cash prize.
The maximum prize is 10 pounds, or
approximately $15."
Status has sold 1,400 units of an
amusement version of its trivia game
in the United Kingdom over the past
few months. According to Yaffa, these
locations are candidates for cash-
payout retrofit kits as well as new
games.
The company has targeted the esti-
mated 75,000 pubs in the U.K. as prime

customers for Super Triv-Quiz.
NAMA completes study
of cigarette machines
The National Automatic Merchan-
dising Association (NAMA) has com-
pleted a nationwide study indicating
that eight out of 10 cigarette-vending
machines in the U.S. are inaccessible
to minors. The results came from a
survey of 590 vendors throughout the
country who between them operate
115, 189 cigarette machines.
Recently an ordinance proposing
to ban cigarette sales in vending
machines was defeated by the
Topeka, Kan., City Council after
local NAMA members and their
attorneys demonstrated that vending
machines are not a source of cigarettes
for minors. NAMA's study results were
not available then, but according to
NAMA the case is evidence of the
need for the suIVey information.
According to Richard W. Funk,
12
NAMA counsel and director of govern-
ment affairs, "As in other such cases,
the pretext for the ordinance was that
minors could buy from cigarette
machines and that therefore all
machine sales should be prohibited.
"We know that the vast majority of
cigarette-vending machines are
located in bars and cocktail lounges
or in places of employment where
minors under the legal age are not
admitted.
"We conducted the study in
response to the misguided allegations
by the American Medical Association
that a significant number of under-
age minors obtain their cigarettes
from our machines," said Funk.
He added that 77.5 percent of all
cigarette machines are in locations
where minors are either forbidden to
enter or are never present. Another 13
percent of all machines are located in
restaurants where minors usually are
accompanied by family members, he
said, and the machines are under
adult supervision. Funk said that few
fast-food restaurants, where teenagers
do congregate, sell cigarettes.
NAMA will send the study results to
the American Medical Association, to
all interested vending-industry
members, and to legislators and

regulators.
Magic files suit
Magic Electronics of Providence,
R.L and Associated Overseas Manu-
facturing, in which Magic has a half
interest have filed suit in federal court
against Taito and Taito America,
Tehkan (Tecmo), Ltd., and Tecmo,
Inc.; Memetron; Xeko; and Arnold
Kaminkow.
The suit alleges that the defendant
companies didn't have the rights to
Son of Phoenix, a game for which they
allegedly sold PC boards to Magic
and Associated.
None of those involved in the suit
could be reached for comment at
press time .

Cashphone picked for
national contract
Big Apple Telecommunications
will supply and install more than 4,500
Cash phone universal coin and credit-
card private pay phones in Denny's
Restaurants and Winchell Donut
houses under an agreement with
Denny's, Inc.
According to Jay Fontana, execu-
tive vice president of Capital TeL the
exclusive U.S. distributor and market-
ing and sales company for Cashphone,
the agreement is worth more than $10
million and calls for installations to
begin in April.
"We believe this represents the
largest single contract to date in the
industry," said Fontana. "As far as we
know, it is the first national account to
contract for the installation of private
pay phones and is a major step
forward for the pay-telephone indus-
try."
Capital Tel also will provide a
national dealer network to work with
Big Apple to oversee installation and

help provide service.
J-S to introduce
Cue Ball Kelly line
Carl Zingale, better known as Cue
Ball Kelly, will be the national spokes-
man for J-S Sales Company of Mt.
Vernon, NY, and thecompany'ssoon-
to-be-introduced Cue Ball Kelly line of
billiard cues and accessories.
According to J-S Sales, the line will
have "the look, feel, and performance
of custom-made products" while
being less expensive.
Kelly has been inducted into the
Professional Pool Players Association
Hall of Fame for his accomplishments
as a player, manager, trick-shot artist
and, above alL referee- he's offi-
ciated more than 10,000 matches. One
of 24 children, he was born in Rahway,
N .J., in 1896.
Kelly, who conducts trick-shot exhi-
bitions and instructional clinics for
charities, will donate part of his J-S
Sales earnings to the Hugh Doyle
Senior Citizens Center of New

Rochelle, N.Y.
NSM-Lions
partner retires
Herbert Nack, the "N" of NSM-Lions
and one of its founders, has retired for
health reasons, selling his shares in the
company to his two partners, Wilhelm
Menke and Ullrich Schulze.
NSM, the exclusive d istributor for
Loewen-Automaten of Germany, is
among the leading European coin-op
firms, with one of the widest product
ranges in the industry.
To its successful phonograph line
the company has added universal
cabinets for both video and pinball
Pl.A Y METER. April 1, 1986

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