Play Meter

Issue: 1985 September 15 - Vol 11 Num 17

AOE '86 set
for Mardi Gras
in New Orleans
The seventh Annual Amusement
Operators Expo (AOE) will be held
Mardi Gras weekend, February 6-9,
1986, at the Sheraton New Orleans
HoteL announced Carol P. Lally,
publisher of Play Meter and sponsor of
the industry event.
"We're really excited about holding
AOE '86 in conjunction with Mardi
Gras. the greatest free show on earth,"
said the Play Meter publisher. "There's
nothing like it in the world. Mardi Gras
is one of the world's greatest a1trac-
tions; and, when we had the oppor-
tunity to hold AOE '86 in conjunction
with such an event we just couldn't
pass it up! "
The Mardi Gras season actually
runs for two weeks with parades. cos-
tume balls. and millions of parade-
goers dressing up in Halloween and
"Let's Make a Deal''-type costumes to
a1trad throwers on the parade tloats to
throw down beads, doubloons, and
tons of other Mardi Gras memorabilia
to them.
But the season hits high gear
during the final weekend when New
Orleans businesses close down and
the streets are filled with Mardi Gras
revelers. and that's when this year's
AOE will be held.
Mardi Gras is a tradition spawned
by New Orleans' deep Roman Ca1holic
tradition. The final day of the season.
Mardi Gras Day or Fat Tuesday, imme-
diately precedes Ash Wednesday and
the 40-day penitential season known
as Lent.
Since Lent is a period of retlection,
penance. tasting . and abstention
leading to spiritual renewal on
Easter- Mardi Gras evolved into a
bacchanalian celebration of over-
indulgence just prior to that period.
And New Orleans is tlooded with
revelers from around the world who
join in this raucuous celebration.
PLAY MfTER. September 1 5, 1985
On the final days, millions of
people crowd the parade routes to
grab the carnival baubles thrown
down from the passing parade.
Among the parades coinciding with
that weekend 's events are such
famous parades as Endyrnion and
Bacchus.
Celebrities from the entertainment
world reign as honorary kings atop
the floats.
"We're billing AOE '86 as two shows
tor the price o f one," said Lally. "It's
AOE and Mardi Gras. Mardi Gras and
AOE . The activities at AOE should not
in any way interfere with convention-
goers' plan to enjoy the celebrations
below because our seminars and
exhibit hours are not in conflict with
any of the parade times.
"From the early responses," Lally
continued, "we expect AOE '86 to
become probably the quickest show
to sell out its exhibit space in the
industry's history. The demand tor
exhibit space is so great that we may
have to start limiting the number of
booths late exhibitors can take, so
we'll have enough to accommodate
as many exhibitors as possible.
She said the attradion of Mardi
Gras may mean AOE will sell out even
prior to the AMOA show.
In addition to the exhibit halL AOE
'86 will feature 24 operator-oriented
seminars on a variety of topics of
current interests to veteran operators.
"The streng1h ot AOE has always been
its seminar program. " she said, "and
this year AOE will again feature some
heavy-hitting seminars with top-notch
speakers. We believe the dual a1trac-
tion of these seminars and Mardi Gras
AOE goers will be a part of the incomparable celebration. Mardi Gras.
Here float riders throw trinkets to crowds of people hoping to catch
a string of beads or a doubloon.
7
FOR
YOU
AND
ME
THE
VERY
BEST
PLACE
TO BE
IS
NEW
ORLEANS
FEB. 6, 7, 8, 9 1986
FOR
will attract possibly: one ol the greatest
industry gatherings in years."
She said AOE had reserved ample
hotel rooms at the Sheraton New
Orleans Hotel but convenlion-goers
should make their reservations early
in anticipation ol the rush.
"The Sheraton has assured us we
have the necessary hotel space." said
Lally. " but we are nonetheless making
supplementary arrangements to
accommodate the overtlowcrowd we
expect. "
The announcement lor AOE '86
followed the termination ol an attempt
to hammer out an agreement between
the AOE and AS! shows which would
give the industry one post-AMOA
show. Actually. the two sides reached
a tentative agreement in late June.
but the board ol directors ol the
American Amusement Machine Asso-
ciation (AAMA). by a close vote.
turned down the compromise agree-
ment which would have joined the two
shows.
A late eHort initiated by Play Meter
again to resolve the matter and join
the two shows was tabled past the
deadline Play Meter needed in order
to commit lor show and hotel space.
"We were disappointed w e couldn't
reach an agreement which would
have joined the two shows." said the
Play Meter publisher. "But we're really
excited about the Mardi Gras dates.
" Mard i Gras is really a most
unbelievable spectacle. The sea ol
humanity that descends on New
Orleans lor this period ol frolicking
and peaceful celebration is really
something to behold! I'm just glad we
were able to join our show with such a
festive lime so that industry veterans
can get a firsthand look at a truly
once-in-a -lifetime opportunity."

AND Arachnid wins
suit agianst IDEA
MARDI
GRAS
8
Arachnid ol Rocldord. Illinois. has
won its lawsuit. liled in 1982. against
Industrial Design Electronic Associates
(IDEA) ol Sycamore. Illinois. lor patent
infringement on Arachnid's eledronic
dart game. English Mark Darts. The
August 23 verdict in the District Court ol
Illinois. delivered by a six person
federal jury, found that IDEA had
infringed on an Arachnid patent.
IDEA's attorney Eugene Dick. said
his client will lile a motion lor a
judgement not withstanding the
verdict and. i1 necessary. an appeal to
a higher court.
Said IDEA's Bonnie DeVale. "The
trial brought out the lad that the
features ol an eledronically scored
dart game with moving segments. soft
lip darts. and chamfered holes are in
the public domain and are therefore
not patentable. However. Arachnid
has a patent on the target segments ol
its game and the jury found that our
target segment design infringed on
that patent. And though we don't
believe we ini.r inged on that patent
and are appealing the verdict. we are
redesigning our target segment in
accordance with what we learned in
the courtroom. We will make the new
segments available to all owners ol
IDEA dart games."
Arachnid 's attorney and vice
president. Steve Tillery. however.
would not specify exactly what
Arachnid's patent covers. choosing
instead to read a portion ol an
Arachnid press release which says.
"The six person federal jury in Chicago
made numerous findings in upholding
Arachnid's patent. Specifically. the
jury found that Arachnid has a valid
patent lor its electronically scoring
dart game ... "
IDEA's attorney Dick agreed that
Arachnid has a patent on its game that
covers the target segments. but went
on to say. " The statement !rom
Arachnid's press release is a distortion
ol the truth. because it was worded to
imply the patent is on the overall
concept ol electronic darts which is
clearly not the case. Arachnid's patent
covers a specific dart board
construction and includes no
electronics."
Arachnid 's press release also
noted. "Arachnid also plans to bring
Nomac (another electronic dart
manufacturer in Algonquin. Illinois) to
trial lor its patent iniringement claims
as soon as possible to obtain the same
relief and to lile patent iniringement
lawsuits against all distributors selling
the iniringing games."
Nomac's president Fred Kelley
said. "Arachnid has no grounds to win
a patent iniringement suit against us.
They use lawsuits as part ol its
marketing plan to deter tree
enterprising competition . Nomac
went to great lengths to make sure its
dart game didn't infringe on anyone's
patent."
Arachnid's president Paul Beall
could not be reached lor comment .
However. Arachnid's Tillery added.
"Allast Arachnid has been vindicated.
The bottom line to all this is that
we won."

PLAY MITER. September 15. 1965

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