Play Meter

Issue: 1985 October 15 - Vol 11 Num 19

needs to increase its market share. He
has made himself right at home and
will be a real plus for Belson. His expe-
rience in all phases of the industry are
an added plus."
Cirillo added. "While Simon was
with Sega. we developed a close
relationship. I am pleased that he will
be working for us. "
Seminars being planned
for AOE '86
Daniel Smith
Siemieniec said. "The popularity of
Ghosts 'N Goblins and the anticipated
success of other games made it neces-
sary to expand our sales staff. We're
happy we already had someone of
Dan's capabilities who was anxious to
join our effort."
Smith brings 15 years accounting
and computer sales experience to his
new position. including two years
administrating his own contractual
sales firm and two years as New
Orleans branch sales manager for an
office equipment manufacturer. Smith
has worked for two years with the
Digital Controls Video Group. con-
ducting sales and field support for the
company's video disc based com-
puter training systems.
''I'm very pleased to be joining the
game sales division." Smith noted. ''I'm
grateful for the opportunity to work in
this interesting and competitive indus-
try."

formed a new company named Kel-
Chad and introduced a new product.
Bank Shuffleboard.
Bank Shuffleboard is designed to
appeal to all age groups. It requires
only 38 square feet of floor space and
can be located on college campuses.
in arcades. churches. schools. and
local taverns.
Features include: lightweight. dur-
able fiberglass construction. exclusive
"no pay, no play" barrier. score cor-
rection button. adjustable time and
price feature. and a computer with
multiple game override for tourna-
ment play.
For further information. write to Kel-
Chad. 990 Lutter Drive. Crystal Lake.
Illinois 600 14. Telephone 815/ 459-
4500
Sim o n Deith
Deith said he was anxious to get to
work and proceeded to do just that; his
first day was the day of Belson's open
house so he had the opportunity to get
to know many of Belson's customers. •
New company has
new product
Fred Kelley. owner/ operator of
Nomac. Ltd.. and associates John
Zimka and Greg Knickrehm have
Amusement Operators Expo
(AOE) to be held Mardi Gras
weekend in New Orleans . is
beginning plans for a better-than-
ever seminar program . Seminar
coordinator Valerie Cognevich said
she has already lined up several
speakers.
Randy Fromm. well known techni-
cian who has done seminars in the
past. has given Cognevich a definite
yes for AOE '86. Nathan Bush from
Texas. who gave several seminars at
AOE '85. has also given the O.K. for
next year. These two men specialize in
technical subjects and had filled semi-
nars last year.
"These two guys are probably two
of the best technical speakers avail-
able." noted Cognevich . " I am
Simon Deith
joins Betson
At Belson's September 26 open
house. executive vice president Joe
Cirillo announced the appointment of
Simon Deith as the new manager of
the Long Island branch office.
Deith was most recently with the
newly opened Sega office in the
United States and before that with R.H .
Belam Company. "I enjoyed working
for.Sega but I did not want to move to
California and that's where Sega is
located."
Belson's executive vice president.
Joe Cirillo told Play Meter. "Simon has
all the enthusiasm and energy Belson
12
Kel-Chad. a recently formed company; in traduces Bank Shuttle board Lett to right
are Kel -Chad's officers: Fred Kelley; Greg Knickrehm. and John Zimka.
PLAY METER. October 1 5, 1985
delighted that both have accepted
the invitation to speak at AOE '86."
Todd Erickson. Summit Amuse-
ments in Minnesota. has also expressed
interest in returning to the AOE . Erick-
son spoke at last year's AMOA and
AOE '85 and is very knowledgeable.
Said Cognevich, "Erickson is very
outspoken on technical subjects and
is an expert on practical advice for
giving life to older games. He has
some extremely worthwhile ideas and
should draw a full house next year."
Sharon Harris, Stan Harris and
Company, is one of the largest
operators in the country. She handles
public relations for her father's com-
pany and has accepted challenges
many would not have accepted. She
has given many speeches and did a
seminar at AOE '85. " I loved doing the
seminar last year and am looking
forward to doing another one next
year," Harris said.
" This is only a small sample of the
experts that will be speaking at AOE
'86." saidCognevich. "AOEhasalways
revolved around its seminar program
and is noted for its timely topics and
expert speakers. Last year we held
several seminars on pay phones and
each one was standing room only.
And this year will be no exception. As
one operator told me last year after
attending six seminars. 'any one of
them would have made it worth the
trip .'"

hard-to-find parts.
For exhibitor information. contact
Pinball Expo · 85 headquarters at 26 71
Youngstown Road. S.E .. Warren. Ohio
44484 . Telephone 216 / 369-1192 .
Space in the exhibit hall must be
reserved before November 2.

W AM.O's summer/fall
meeting is a success
The Wisconsin Amusement and
Music Operators (WAMO) estab-
lished a new attendance record for
its annual summer/ fall conference
which was held the weekend of Sep--
tember 6 at the Radisgon Hotel in La
Crosse . Nearly 90 operators and
spouses registered for the event which
is now only in its fourth year. WAMO's
major convention is in the spring.
During the two-day confer ence.
members heard a presentation on
"Cash Flow Management in the Coin-
Op Business" from Mike Anderson. an
executive with Lieberman Enter-
prises of Minneapolis. Dr. Paul Keaton.
a business professor at the University of
Wisconsin (La Crosse). offered infor-
mation on hiring and firing employees.
Mike Reetz of Video Doctors in Green
Bay, lead a panel discussion on
"Making Conversion Kits Attractive
and Profitable ." WAMO's Electronic
Dart Committee chairman, Dave
Fonder of Green Bay. reported on
plans for next spring's second annual
State Dart Tournament and furnished
tips on league organizing.
Finally, a key staff member of the
State's Public service commission. Jeff
Richter. discussed newly-proposed
Wisconsin regulations governing the
First Pinball Expo
set for November
Operators. manufacturers. and col-
lectors are invited to exhibit at the first
Pinball Exposition scheduled for
November 22-24 at the O 'Hare/
Kennedy Holiday Inn in Rosemont.
Illinois.
The Expo will feature notable
speakers, a tour of the Premier Tech-
nology pinball facility, and a banquet
with special guest Alvin Gottlieb.
Bally. Williams, Premier. and
Game Plan will be exhibiting their
latest equipment . Pinball supply
manufacturers will also be there.
including: Foremost plastics. Electrical
Windings, Wico Corporation. Wildcat
Chemical Company. and Merit
Industries.
Bill Kurtz. Expo assistant coordi-
nator. will be exhibiting as well as
Mike pacak, director of operations of
the Fun and Games Arcade chain.
Their collections of pinball brochures
exceed 10.000. Many private collec-
tors will show classic pingames and
PLAY METER. October 1 5, 1985
Standing room only aboard a two-tiered paddlewheel boat that sailed
WAMO operators and their spouses up the Mississippi River.
WAMO operators discuss their problems with Green Bay distributor Mike Reetz
(third from left). This informative chat followed a panel discussion. led by Reets on
"The Profitable Use of Conversion Kits."
13

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