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Issue: 1985 October 15 - Vol 11 Num 19

F NBAl - EXPO '851 GHLIC ITS
REGISTRATION FORM
November 22-24, 1985
O'Hare/Kennedy Holiday Inn
Rosemont, Illinois
Name
Address
City - - - - - - - - - - - - S t a t e - - Zip - - -
Telephone Number ( - - ) - - - - - - - - - - - - -
When do you plan to arrive: 0 Thursday
0 Friday
0 Saturday
Would you like your name and address included in a distributor
list of EXPO attendees1
0 Yes
0 No
Have you ever been involved in the Coin-Op lndustry1
0 Yes
0 No
If so, in what capacity1 - - - - - - - -
Primary Pinball lnterest(s) :
Are you interested in exhibiting at PINBALL EXPO '851
0 Yes
0 No
PLEASE ENCLOSE FULL PAYMENT WITH THIS FORM
AND CHECK WHERE APPROPRIATE
--Advance Admission Badges@ $35.oo Each
Includes all seminars, exhibit hall admission,
Banquet and Premier Technology Tour.
(Advance registration only - MUST be
postmarked by Nov. 12, 1985)
--General Admission Badges @ $2o.oo Each
Includes all seminars and exhibit hall admission.
Premier Technology Tour and Banquet not
included. (Advanced registration only -
MUST be postmarked by Nov. 12, 1985)
_ _ Post Registration Badges@ $35. 00 Each
Includes all seminars and exhibit hall admission
only- Banquet and Premier Technology Tour
NOT included. (Postmarked after Nov. 3, 1985).
Total Enclosed: ~$----for _ _ Badges
EXPO INFORMATION
REGISTRATION : Early registration (before Nov. 12) saves you money and guarantees your place at the Banquet and Premier-Technology
tou r, plus all sem inars and exhibits. (Children under the age of 18 will not be permitted in the Premier Technology facility .) Your show
admission badge, plus additional Expo information , will be waiting for you when you check in. Registration at the door, for all seminars
and t he exhibit hall only, will cost $40.00.
CHECK- IN: PINBAll EXPO '85 check - in hours will be from 8:00 P.M.-10:00 P.M., Thursday, Nov. 21 ; 8:00A.M .-9:30A.M . and NOON-
1:00 P.m., Fri day, Nov. 22, and 10:00 A .M .-NOON, Saturday, Nov. 23.
CANCELLATIONS: Full refunds will be given if the request is postmarked by Nov. 12. After that date, no refunds will be made.
ACCOMMODATIONS: A block of rooms has been set aside at the Holiday Inn O'Hare/ Rosemont at special discount rates for Expo
attendees. You can make your reservation directly with the hotel by calling 312/671-6350, and identify yourself as attending PINBAll
EX PO '85, or write to Expo headquarters for hotel information.
For further information about PINBAll EXPO '85, contact Expo coordinator Robert Berk at Expo Headquarters: 2671 Youngstown
Road S.E., Warren , Ohio 44484, 216/ 369-1192; or Expo Assistant Coordinator Bill Kurtz at 216/ 921-7537.
10:30 A.M.
OPENING REMARKS
10:45 A .M . to 12:00 NOON
" PINBAll ART" Seminar and Slide Presentation
Speaker : Gordon Hasse
12:00 NOON
" PINBAll MECHANICS" - Speaker: Steve Young
1:00 P.M .
TOUR OF PREMIER TECHNOLOGY
3:30P.M.
" MEET THE PINBAll DESIGNERS" Seminar
Speakers: Steve Kordek (Williams Electronics) ,
Norm Clar k (Flipper limited, formerly of Williams Electronics and
Ball y Manufacturing); Wayne Neyens (D. Gottlieb & Co.)
Alvin Peters (Chicago Coin), tentative
7:00P.M.
EXHIBIT HALL OPENS
1:00 P.M.
" MEET THE PINBALL AUTHORS" Seminar
Speakers : Ed Trapunski (Special When lit)
Roger Sharpe (Pinball! )
Richard Bueschel (The Coin Slot Magazine)
2:00P.M.
" PINBAll POTPOURII "
Speakers Include :
Robert Breither (Director of Marketing at Bally (1932-1960)
Paul " Mr. Pinball " Calamari
(47-year Veteran of the Coin Machine Industry)
Harvey Heiss (Head Designer at Genco, 1928-1954)
Wendell McAdams (President, Game Plan, Inc.)
George Molentin (Art Director at Advertising Posters, 1935-1979)
... And More!
7:00P.M .
PRE-BANQUET COCKTAIL HOUR (Cash Bar Available)
8:00P.M.
BANQUET With Special guest ALVIN GOTILIEB
SATURDAY, NOVEMBER 23
SUNDAY, NOVEMBER 24
10:00 A.M.
EXHIBIT HALL OPENS
10:00 A.M.
EXHIBIT HAll OPENS
FRIDAY, NOVEMBER 22
Mail this form with your ceck or money order (payable in U.S. dollars) to
PINBALL EXPO '85 • 2671 YOUNGSTOWN ROAD S.E., WARREN, OHIO 44484
(This form may be photocopied for additional registrations)
PLAY METER. October 15, 1985
111
I
I
LAST WORD
HEY FOLKS ...
IT'S SHOWTIME!
By Sharon Harris
"My kind of town, Chicago is ... " That song rings
true for me each year at convention time when it's
held in Chicago .
The annual AMOA show is eagerly anticipated
by thousands of people throughout this country .
Why? The answer is simple ; the convention meets
the needs of everyone attending , no matter what
segment of the industry.
What is the purpose of any convention? It
mainly serves as a forum where information can be
gathered and shared . This is accomplished in two
ways :
First , the trade show/ exhibit portion of the
convention provides the manufacturers the oppor-
tunity to debut new equipment to a mass audience
of both distributors and operptors. They can give
first-hand instructions and demonstrations of the
games, answering all questions on the spot. It's a
rare opportunity for manufacturers to deal with
operators .
Some manufacturers hold extracurricular activ-
ities such as breakfast meetings to formally present
new product to distributors via the use of slides and
other visual effects. This approach is beneficial
because it emphasizes each machine separately. As
anyone who has walked a convention floor can
verify , all the machines begin to look alike after a few
days ; like a singles bar on a Friday night.
A convention is an ideal time for factory execu-
tives to discuss and resolve financial arrangements
with their distributors . I've walked by many a booth
where people were huddled , deep in conversation ,
inside the glass booth that doubles as an office .
More can be accomplished here than through
phone calls.
Second , seminars are geared primarily for
operators . The agenda should reflect the most
timely issues , utilizing the talents and expertise of
people I experienced in a specific area . This year's
schedule of seminars looks comprehensive , judging
112
from the preliminary program book . Everyone
should be able to glean new facts from these
workshops .
However, all work and no play would make
anyone very dull , so a good convention has to
include social activities. Cocktail parties are held ,
and dinners are planned . A banquet brings the Expo
registrants together for an evening of celebration
while also rewarding those deserving of industry
honors. This year's music/ game awards presenta-
tion and the professional stage show should be
enjoyable .
Coordinating a convention the size and magni-
tude of AMOA is a massive job. As many of you
know (through the extensive press coverage over
the summer), the board of directors of the Pennsyl-
vania Amusement and Music Machine Association
(PAMMA) held a summer expo in historic Valley
Forge , Pennsylvania . I am a board member, and I
can adamantly confirm that it was a mammoth
undertaking. Knowing firsthand the hours involved
in putting a state show together , I applaud the orga-
nizers of the national show.
Why do we at Stan Harris & Company go to the
shows? Aside from the above reasons and the fact
that we have a great time , it has always proven
advantageous. I can 't remember a convention
where we didn 't make some new contacts that led to
a profitable business relationship . What better
environment is there to put together and finalize a
deal? However, make no mistake ... it doesn 't just
happen . The smart individual attending the conven-
tion searches out opportunities . And believe me , it
involves hard work but is worth the effort .
So, as we travel from all parts of this country to
Chicago on this Halloween weekend , keep this
thought in mind : We are the lucky ones ... we stuck it
out a n d survived . Hopefully , conditions have
improved enough that we will no longer be spooked
by the ghosts and goblins of the past few years . •
PLAY METER. Octo ber 15, 1985

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