Play Meter

Issue: 1985 October 01 - Vol 11 Num 18

Improper discounts
can be costly
By Joseph Arkin, C.P.A.
Business firms annually absorb
losses totalling millions of dollars by
permitting customers to take impro-
per discounts. This may not seem to
affect your firm , but closely examining
the facts reveals that improper dis-
counts mount up to a sizeable sum
and can adversely affect your profit
and loss statement.
These unwarranted discounts are:
(1) cash discounts taken after the
invoice due date; (2) cash (or trade
discount) taken on taxes included in
invoice price; and (3) cash (or trade
discount) taken on shipping, handling,
and other special charges shown on
invoice.
A common practice is to bill goods,
allowing settlement at an optional
date . Goods may be billed, for
instance, 2/ 10 net 30 . In essence , the
customer is being told that there is a
relationship between the time allowed
for payment and the amount to be
paid. For payments made within a 10-
day period , a two percent reduction is
offered. This reduction is generally
called a cash discount, originating at
the close of the Civil War when risk on
open accounts was very great. And
payments not made within the dis-
count period must be net.
In today's money market there is
valid reason to offer discounts. There
is a direct relationship between the
credit period and the loss from bad
debts. Lengthening the credit period
would undoubtedly result in increased
losses from uncollectible accounts.
You can put cash generated from
early collections to use by taking dis-
counts on your own purchases, or
reducing outstanding financial obli-
gations for which you are paying
increasingly higher interest rates .
A customer who takes a cash dis-
count after the stated terms is cheat -
ing you out of the use of the money.
You, in effect, are lending him money
without recompense. Many munici-
palities and states have sales and/or
use sales. A customer is not entitled to
deduct a cash or a trade discount on
the part of the invoice price represent -
ing taxes. For instance, if you bill a
customer $100 for merchandise, and
are required by local or state law to
add , say four percent tax , your total
invoice will read $104 . With terms of
2/ 10, net 30 , your customer would
only be entitled to $2 discount if
oayment was made within 10 days, yet
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The first step in
stopping these losses
is making sure
invoices clearly
separate merchandise
sales price and
sales tax es.
invariably the customer takes the
discount on the full invoice, in this
case $2 .08 .
The vendor is responsible for
collection of most (if not all) sales tax
and must remit the amount actually
billed, the amount required to be
charged, or the amount actually
collected , whichever figure is greatest.
A firm with volume, retailer, manufac-
turer, or wholesaler, will sustain a sub-
stantial loss if discounts are allowed to
be taken on sales taxes . (Note: Some
sales tax laws apply only to sales made
to the ultimate consumer and would
exempt sales made for the purpose of
resale.)
Invoices also may contain items for
which the firm is not making a profit,
but charging only its own costs, such
as freight and delivery . A customer
who is billed for $1,216 .59 for mer-
chandise and $121.49 for freight (total
$1 ,338 .08) is only entitled to a discount
on $1,216.59 . Any discount taken on
the freight charge of $121.49 results in
a loss to the vendor! If this bill was sub-
ject to terms of 3/ 10 net E.O .M ., the
improper discount alone would
amount to $3 .64 . If this seems trifling,
check your freight , shipping, and
handling charges for an entire year
and compute your losses from cus-
tomers taking discounts on these
items, you might be surprised.
The first step in stopping these
losses is making sure invoices clearly
separate merchandise sales price and
sales taxes .
The customer's monthly state-
ment should show separate totals for
merchandise and taxes, with the
statement that a discount can be
taken only on the merchandise
portion , not on any charges for local
or state taxes.
The same procedure should be
followed for freight and shipping, etc.
charges . The custome r must be
shown separate totals, both on the
invoice and statement, so it doesn't
become automatic to take the dis-
count against the total amount owned.
When checks are received with
improper discounts, only the inde-
pendent firm can afford to return
checks and demand issuance of a
corrected check . M ost firms would
prefer to deposit the check and send a
memorandum explaining t he dif-
ference still due for unearned discount
or discount erroneously taken on non-
merchandise items.
It may not be easy to discard the
ways of the past , although costly.
Adheren ce to a fixed policy of
demanding payment for improper dis-
counts will help reduce your operating
costs and consequently increase your
profits.

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15
COINMAN INTERVIEW
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Our Coinman this issue is Bill Cravens of Nintendo
of America. Bill's experience in the coin-op industry
couers operating, distributing, and manufacturing. He
claims that the diversification of his experience has
helped tremendously in understanding each uiewpoint.
Twenty years ago, Bill started his career with
Wurlitzer selling jukeboxes. From there he worked in
the distributing end with We ymouth Distributing and
then Portale (which is now Betson/ Pacific).
Then ueering from manufacturing and dist ributing,
he worked for a large independent operator in Southern
California , G & G Amusement, and eventually opened
his own operation, Inland Empire Vending.
In the mid-seventies, Bill joined Meadows Games,
aduancing to the presidency. After leauing Meadows,
Bill held the position of national sales manager for
Cinematronics and Pacific Nouelt y and then joined
Uniuersal U.S .A. "One reason I joined Un iuersal is
because I saw the potential of kits. I haue always tried to
stay close to operators and their needs, and I definitely
saw a future in kits."
Bill was sales direc tor when Uniuersal surpassed all
expectations on sales of its Mr. Do! series of kits. When
the true system game came out , Bill once again saw the
future potential. He soon left Universal and joined
Nintendo of America where he has been the driving
force behind the sales efforts and achieuing a goal of
100,000 VS. S ystems out by the end of the year. If you
recall, 100,000 was about the numberofPac-Man games
that penetrated the market.
Bill Cravens
How is a sys tem different from a c on vers ion kit?
Basically a system is a hardware mainframe . You
can compare the games to the software you would
change in a regular computer. A normal dedicated kit
has one game and you put it into almost any game by
replacing the board and everything else that's in it. The
only thing you replace in a· system is the software, the
electronics stay the same .
So games are muc h eas ie r to c hange in a sys t em ?
No question about it. As in the Sente system, there's
only a cartridge to be plugged in and in ours, only several
chips are replaced . It's simpler and much , much cheaper
than converting the whole game.
By Valerie Cognevich
When y ou get into a syste m, are you locking
yourself into one manufac turer?
Yes, in a way you are but it's not such a negative
factor . There are three things that operators feared
about systems. The first two questions operators have
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16
PLAY METER. October 1. 19lV

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