Play Meter

Issue: 1985 November 15 - Vol 11 Num 21

agement firm handling the show. The
number is (312) 333-9292.

AAMA submits
statement to lTC
The American Amusement Machine
Association has submitted a statement
to the U.S. International Trade Com-
mission to follow-up an lTC hearing
held in October on U.S. preferential
tari!t treatment given specific products
o! developing countries.
Glenn BraswelL AANJ.A executive
director. said information obtained
!rom industry sources and the FBI
indicates that Korea has become the
major source o! counterfeit video
games imported in the U.S.
"Notwithstanding the necessity o!
the U.S. generalized system o! pre-
ferences in assisting the development
o! bene!iciary countries." Braswell
said. "AANJ.A strenuously objects to
having the U.S. government subsidize
the the!! o! U.S. intellectual property
rights by Korean nationals who manu-
facture and ship counterfeit coin-
operated electronic video -game
printed circuit boards to the U.S."

AMOA officers named
Alvin A Marsh was named 1985-86
president o! the Amusement & Music
Operators Association November I at
the organization's board meeting
during AMOA Expo '85 in Ch.icago.
Marsh. president o! Hart Novelty.
Inc .. o! Bellingham. Wash .. succeeds
John Estridge. president o! Southern
Games Distributing o! Brentwood.
Tenn. Marsh served as first vice presi-
dent until beg.inn.ing his term as presi-
dent November 3.
In h.is installation speech. Marsh
said the main goals o! his admin.istra-
tion would be to continue "grassroots"
development o! state organ.izations.
increase commun.ication between the
national and sta te organizations.
increase monitoring o! " national
matters in Washington. D.C.." mon.itor
taxation a!tecting membership. and
continue monitoring leg.islation affect-
Ing copyright licensing.
Other 1985-86 ot!icers named at
the AMOA show were R.ichard Haw-
kins. president o! D&R Star. Inc.. o!
Rochester. Minn.. t.irst vice president;
Walter G . Bohrer. Jr .. o! Hastings Dis-
tributing Co. o! Milwaukee. secretary;
and Clyde F. Knupp. president o!
PLAY MITER. November 15. 1985
Amuse-0 -Matic Co. o! Fort Dodge.
Iowa. treasurer.
Members also approved three
AMOA vice presidents and 10 direc-

tors at the meeting.
THE
CALENDAR
1986
March 4-5
International Gaming Business Expo-
sition. Troplcana Hotel and Country
Club. Las Vegas. Nevada. USA. Con-
tact Conference Management Cor-
poration. 17 Washington Street. P.O.
Dox 4990. Norwalk, Connecticut
06856. Telephone: 203/852-0500.
Telex 284997.
Lothar Mueller
Joseph Ostroski
Intermark names Mueller,
Ostroski, and Wllllams
lntermark Gaming International.
Inc .. has named three new executives
to its sales. research and develop-
ment. and manufacturing staff.
Lothar Mueller has been appointed
manager o! research and develop-
ment. Formerly vice president o! engi-
neering and a founder o! G&L Manu-
facturing. he was responsible lor the
hardware and so!tware enhance-
ments o! the lntermark 6809 Micro-
processor Garn.ing Device System.
A founder o! Modutest Systems. Inc ..
he was a vice president o! that com-
pany !rom 1970 to 1984. He previously
was a sen.ior diagnostics analyst lor
Basic Four Corp. and held techn.ical
positions with NASA Xerox Data Sys-
tems. and Honeywell.
Joseph Ostroski has been named
manager o! manufacturing. From
1980 to 1985 he was vice president o!
operations o! Validation Systems. Inc ..
a company o! w hich he was a founder
and that developed and manufac-
tures a coin-operated mechan.ism
and totalizer.
Before 1980 he was general man-
ager o! manufacturing lor Omn.icomp.
an electron.ic test-equipment manu-
facturer. and held positions at Micro
Games. General Electric Co. Com-
puter Operations. and Computer
Access Systems. Inc.
Arthur Williams has been named
manager of sales. He previously was
vice president. director of casino
games. at the R.iviera Hotel and
Casino in Las Vegas. where he rede-
signed the 650-machine floor to
improve profitability and opened a
new 300-slot-machine arcade and
bingo operation. He also was director
of slots at the Landmark Hotel and
Casino and was a manager for the
Sllverblrd Hotel and Casino.

March 7-9
American Coin Machine Expo. Expo-
center. Chicago. Contact W.T.
Glasgow at 312/333-9292.
March 1 4-16
South Caroline Coin Operators Asso-
ciation annual convention and trade
show. The Carolina Inn . 937
Assembly St.. Columbia South
Carolina. Contact Helen G. Sikes.
803/254-4444.
May 29-Jun• 1
Florida Amusement/Vending Asso-
ciation (FAVA) convention trade-
show. Hyatt Orlando. Kissimmee.
Florida. Contact Norm Jensen at
904/878-3134.
lnt•matlonal Shows
1986
January 13-16
ATEI , Olympia. London. Contact
Amusement Trades Exhibitions. 122
Clapham Common North Side.
London SW 4 9SP. Telephone 01-228
4107.
Janaury 23-25
IMA. Messegelande. Frankfurt. West
Germany. Contact Heckmann
GmbH, Messen and Ausstellungen.
Kapellenstr. 4 7. D-6200 Wiesbaden.
West Germany. Telephone 06121/
524071. Telex 04186518.
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9
Game names
ADP Automaten
Status
Status Game Corp. has named ADP
Automaten exclusive distributor for its
Triv-Quiz game in Germany. ADP
Automaten is Germany's large! video-
game manufacturer.
The game. programmed by Status
with German-language questions on
German topics. will be updated peri-
odically with new question kits. ADP
Automaten has ordered 750 games.
Triv-Quiz also is being distributed
in the U.K. under a distribution agree-
ment with a subsidiary of Whitbread
Inns. operator of 7.000 pubs.

Summa Four to
supply TeleSciences
Summa Four has signed a five-year
OEM agreement with TeleScience.
Inc .. of Moorestown. N .J .. to supply SD5-
l 000 specialty digital switches. The first
order for the switches. which Tela-
Sciences intends to integrate into its
products. is estimated at S 1 million.
Fred Cohen. TeleSciences chair-
man. said the company chose the
Summa Four system because "it pro-
vided the best combination of capac-
ity. price/ performance. and flexible
architecture. The SD5-!000's modular
design and flexible software/ hard-
ware relationship allow us to integrate
it with our product line to provide new
system features."
The contract also calls for Summa
Four to license manufacturing lights to
TeleSciences after a specified level of

shipments.
base. with the side effect of greater
place changed."
According to Harrts. "Each year the sales of in-store items.
"The potential is tremendous it the
situation has improved. and what is
lett is a significant group of operators players feel comfortable." wrote
in this country who are committed to Harrts. "A quality game program may
be the edge that one store has over
our industry because we love the
basic business. not just the frills. The another. Realistically. sustaining and
remaining companies are the ones building a better game program can
who can successfully work with con- only boost sales."
Stan Harrts Company is the autho-
venience store personnel to make the
game programs viable and profitable rtzed vendor for more than 200 7-
Eieven stores. more than 50 Cumber-
on a 52-week basis.
"The convenience store of the land Farms. and two Stop and Go
1980s is the modem answer to the markets.
comer/ variety store of yesterday.
Games provide a leisurely. relatively
inexpensive form of recreation ... In Rowe appoints
1984 the total coin drop in video
Greater Southern
games was higher than either the
motion picture or recording segment
Rowe International. Inc .. has
of the enter1ainment industry. Nation-
wide. approximately 17 million over- appointed Greater Southern Distrtb-
13 players are 'heavy' players (at least uting Co. of Atlanta. Ga .. as an autho-
rized factory dislrtbulor.
once a week). with an additional five
The addition of Rowe products.
million under- 13 players.
"II is a stable. on-going category including vending machines. phono-
that helps to draw in the people and graphs. and bill changers. will add to
can also stimulate other sales. A recent Greater Southern's diversified distrtbu-
Gallup survey showed that 75 percent torship. Paris. service. and sales per-
of all youngsters and more than 50 sonnel are equipped to fill Rowe

percent of all adults shop in conve- product needs.
nience stores at least once a week. For
the square footage used by the
games. the return on investment value Bally
is great"
Harrts stressed the impor1ance of
careful vendor selection and estab-
Bally Southwest Distrtbuling hosted
lishing a cooperative par1nership with
the convenience-store staff. Sales a Spotlight Show in their Phoenix. Artz ..
volume can be increased by mer- showroom on October 9.
Sharing the spotlight was Digital
chandising the games like any other
product. she wrote. providing clean. Controls. Inc .. Norcross. Ga .. with their
well-lit areas and in-store contests and new video game Ghosts 'N Goblins
promotions to attract a large player and Dynamo Corporation. Grand

Southwest
has spotlight show
Harris explains
store viewpoint
Sharon Harris. public relations
coordinator of Stan Harrts Company of
Philadelphia. wrote an ar1icle in Con-
venience Store News magazine about
the value of amusement games in the
convenience stores.
"The game industry itself has fallen
victim to the lise and fall of the public's
hysteria and demand since the late
1970s." she wrote. "First. people could
not get enough of the new games ...
the media reponed astronomical.
unrealistic figures . Thousands of
people with no prtor knowledge of
successful game operations saw this as
a 'get rtch quick' oppor1unity . .. then
the bottom fell out and the market-
10
Operators examine the guts of a pool table at Bally Southwest Distributing's
Spotlight Show in Phoenix.
PLAY METER. November 15. 1985

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