Play Meter

Game names
ADP Automaten
Status
Status Game Corp. has named ADP
Automaten exclusive distributor for its
Triv-Quiz game in Germany. ADP
Automaten is Germany's large! video-
game manufacturer.
The game. programmed by Status
with German-language questions on
German topics. will be updated peri-
odically with new question kits. ADP
Automaten has ordered 750 games.
Triv-Quiz also is being distributed
in the U.K. under a distribution agree-
ment with a subsidiary of Whitbread
Inns. operator of 7.000 pubs.
•
Summa Four to
supply TeleSciences
Summa Four has signed a five-year
OEM agreement with TeleScience.
Inc .. of Moorestown. N .J .. to supply SD5-
l 000 specialty digital switches. The first
order for the switches. which Tela-
Sciences intends to integrate into its
products. is estimated at S 1 million.
Fred Cohen. TeleSciences chair-
man. said the company chose the
Summa Four system because "it pro-
vided the best combination of capac-
ity. price/ performance. and flexible
architecture. The SD5-!000's modular
design and flexible software/ hard-
ware relationship allow us to integrate
it with our product line to provide new
system features."
The contract also calls for Summa
Four to license manufacturing lights to
TeleSciences after a specified level of
•
shipments.
base. with the side effect of greater
place changed."
According to Harrts. "Each year the sales of in-store items.
"The potential is tremendous it the
situation has improved. and what is
lett is a significant group of operators players feel comfortable." wrote
in this country who are committed to Harrts. "A quality game program may
be the edge that one store has over
our industry because we love the
basic business. not just the frills. The another. Realistically. sustaining and
remaining companies are the ones building a better game program can
who can successfully work with con- only boost sales."
Stan Harrts Company is the autho-
venience store personnel to make the
game programs viable and profitable rtzed vendor for more than 200 7-
Eieven stores. more than 50 Cumber-
on a 52-week basis.
"The convenience store of the land Farms. and two Stop and Go
1980s is the modem answer to the markets.
comer/ variety store of yesterday.
Games provide a leisurely. relatively
inexpensive form of recreation ... In Rowe appoints
1984 the total coin drop in video
Greater Southern
games was higher than either the
motion picture or recording segment
Rowe International. Inc .. has
of the enter1ainment industry. Nation-
wide. approximately 17 million over- appointed Greater Southern Distrtb-
13 players are 'heavy' players (at least uting Co. of Atlanta. Ga .. as an autho-
rized factory dislrtbulor.
once a week). with an additional five
The addition of Rowe products.
million under- 13 players.
"II is a stable. on-going category including vending machines. phono-
that helps to draw in the people and graphs. and bill changers. will add to
can also stimulate other sales. A recent Greater Southern's diversified distrtbu-
Gallup survey showed that 75 percent torship. Paris. service. and sales per-
of all youngsters and more than 50 sonnel are equipped to fill Rowe
•
percent of all adults shop in conve- product needs.
nience stores at least once a week. For
the square footage used by the
games. the return on investment value Bally
is great"
Harrts stressed the impor1ance of
careful vendor selection and estab-
Bally Southwest Distrtbuling hosted
lishing a cooperative par1nership with
the convenience-store staff. Sales a Spotlight Show in their Phoenix. Artz ..
volume can be increased by mer- showroom on October 9.
Sharing the spotlight was Digital
chandising the games like any other
product. she wrote. providing clean. Controls. Inc .. Norcross. Ga .. with their
well-lit areas and in-store contests and new video game Ghosts 'N Goblins
promotions to attract a large player and Dynamo Corporation. Grand
•
Southwest
has spotlight show
Harris explains
store viewpoint
Sharon Harris. public relations
coordinator of Stan Harrts Company of
Philadelphia. wrote an ar1icle in Con-
venience Store News magazine about
the value of amusement games in the
convenience stores.
"The game industry itself has fallen
victim to the lise and fall of the public's
hysteria and demand since the late
1970s." she wrote. "First. people could
not get enough of the new games ...
the media reponed astronomical.
unrealistic figures . Thousands of
people with no prtor knowledge of
successful game operations saw this as
a 'get rtch quick' oppor1unity . .. then
the bottom fell out and the market-
10
Operators examine the guts of a pool table at Bally Southwest Distributing's
Spotlight Show in Phoenix.
PLAY METER. November 15. 1985