Play Meter

Issue: 1985 May 15 - Vol 11 Num 9

Letters to
the editor • • •
Successful show
Just a note to thank you for inviting
me to be a special part of AOE '85. I
am delighted that it was such a success,
and you should feel very proud. You
have overcome a lot of factors working
against you. And you did it with real
style.
The feedback on the exhibit floor
was very positive. Everyone felt that
the show was successful and beneficial
to them. Congratulations! Again,
thanks for your hospitality.
Sharon Harris
Stan Harris & Co., Inc.
Philadelphia, Pennsylvania
Thanks Gil
Mr. Louis Boasberg's letter (Left
Gil Out, March 15, 1985) really hit
home.
My father, Bob Portale (Portable
Automatic Sales Co.), was awarded
the Gottlieb (now Premier Technol-
ogy) product line for distribution in
Southern California during the late
1960's. It was to be the cornerstone of
what was then the dominant amuse-
ment game distributorship in Southern
California until the time of his passing
in 1977. The "Gottlieb Methodology"
that Mr. Boasberg writes of was part
of the reason for his success.
My brother, Tom, and I have a
PLAY METER. May 1 5. 1985
successful game operation in the
Southern California market because
of this same "Gottlieb Methodology."
The majority of our growing pinball
fleet is Gottlieb. Most are over four
years old but looking, as well as play-
ing, like new. Through proper main-
tenance and operating techniques we
now have the cash flow to fuel the
current growth in our company, not
experienced since the 1981-82 years.
Manufacturers, distributors, oper-
ators take note. We currently have a
very positive situation in our market.
We have satisfied game players, satis-
fied locations, satisfied operators, and
satisfied distributors. Plus we have the
doors of the producer of the product
that created this very positive situation
still open.
You bet I am grateful to Gil Pollock
for keeping those doors open and to
distributors like Louis Boasberg for
having the ability to show us operators
how to make money with their
machines.
Bob J. Portale
West Coast Amusement
Solana Beach, California
Needs articles
I am a small coin machine operator
and do service work . I had a collection
of all technical articles published in
Play Meter. However, recently my
shop burned and my collection was
destroyed.
1 consider you as the great experi-
enced teacher in this field; and would
like photocopies of all your technical
articles, because your articles are so
valuable to me.
Le Huu Dzu
Video Le Dzu
Ontario, Canada
include our product the VendaPhone
in your list of suppliers.
Our product is FCC registered
(EHY588-14482-CX-T) and complies
with all P.U.C. rulings to date.
XCP has been developing the
Venda Phone for two years and is a
pioneer in the marketing of the pri-
vately owned pay phone concept.
To date, these marketing efforts .
have resulted in contractual sales of
II ,000 units. We are definitely a
leader in the industry.
We appreciate your magazine and
the service you provide to the vending
industry.
Eward Oliver
National Marketing/Sales Manager
XCP, Inc.
8 W. Main Street
P.O. Box 819
Dryden, NY 13053
607/844-9143
(Editor's Note: The pay telephone
industry is a new one and we don't
know all the companies involved. If
others were omitted, please send name
and address for inclusion in future
private pay phone updates.]
Something on your mind you want to
vent? Got a gripe? Full of praise? Have a
question? If you have comments on the
coin operated entertainment industry,
write to Play Meter. Our "Letters to the
Editor" columns are dedicated to you, the
o per at or/ reader.
All letters must be signed; if requested,
only initials will be used or the name
withheld from print. Please include return
address. (Although, for the sake of your
privacy, addresses will not be printed.) All
letters subject to standard editing. Be
concise.
(Editor's Note: We try to offer opera-
tors strong technical advice and appar-
ently our efforts are worth it.)
Left out
After reading your article "DeJa
Vu" by Mike Shaw, and the status
report which followed on coin tele-
phones, I was surprised you did not
7
COVER STORY
Debut of 'Cubs'
heralds new pin era for Premier
When the AMOA opened this past October, the ink
had barely dried on an agreement between Mylstar and
principals of what would become Premier Technology.
Premier was purchasing the pinball assets of the defunct
Mylstar Electronics, closed by parent company Coca-
Cola.
Coca-Cola had changed the company name to Mylstar
from D . Gottlieb & Company, a name that meant pinball
to the coin-op industry. The history of Mylstar was short,
but D. Gottlieb & Company spanned half a century.
Gil Pollack started his coin-op career 13 years ago at
Gottlieb when it was still famil y owned. When Coca-Cola
obtained Gottlieb, Gil saw what the corporate umbrella
could do to a company and doesn't intend for that to
happen to Premier. "Executives, the very ones who are
deciding what games will be produced, become so
wrapped up in the mega structure of coorporate life, they
completely lose touch with the marketplace they are
supposed to serve," said Gil.
According to Gil, the employees at Premier are
directly involved with the marketplace. "I credit the
success Premier has had in such a short time to
concentrated efforts in engineering, knowing the
product, and a lot of hard work," noted Gil.
Though only in full production since the first of the
year, Premier has made its presence felt in the industry.
Its latest pinball, Chicago Cubs " Triple Play ", introduced
at the Amusement Operator's Expo, has been hailed a
complete success. It exemplifies the quality Gottlieb once
stood for and the quality Premier will be known for.
Chicago Cubs is an in-house developed game which is the
plan for future product. "Our engineers are talking with
operators and studying the marketplace. They are not
removed from it like in large corporations," said Gil. "I
also never want Premier to have that ivory tower effect
where executives and engineers are in the.i r own world
and lose touch with the reality of where the industry is
headed and what it's all about."
Quality is a top priority at Premier. According to Gil ,
Premier has taken extra steps to improve quality control.
"We have gotten feedback from the field showing very
little downtime on our games. And that means money to
operators," he said .
Pinball machines require more maintenance than
videos but according to Gil , "Many times when operators
talk about problems , what they are really talking about is
technicians not having the learning curve on servicing
pinballs. Manufacturers must overcome this by taking
steps to educate technicians in setting up pinballs,
percentaging them and troubleshooting."
And, Premier is taking steps to do just that. Service
schools are being planned at Premier distributorships.
Noted Gil, "We had a service school in Syracuse, New
York and 50 people showed up ." Gil also noted that
although the schools will focus on Premier product ,
many topics covered will apply to all pinballs.
Since Premier will be devoting its efforts to pinball, we
asked Gil what he thought about the future of pinball. "I
am even more optimistic today than I was when we
started the company. I don't think pinball will ever top
what video did at its peak but pinball popularity is
growing every day."
He continued , "We are dealing with a new market out
there . The kids who were weaned on video are
discovering pinball and finding they like it. Operators
started putting out older pins to see what the reaction
would be. They're finding it's good so they're now buying
new pins."
The future of Premier is bright and besides pinball, Gil
noted that Premier will be working on a novelty piece.
However, that was all he would say. But looking at what
Premier has accomplished already, it should be a hit.
Video games? Said Gil , "There are too many creative
people in Japan to work on video games. Our expertise
will be on pinball and novelty ."
WE ARE IN THE
ENTERTAINMENT BUSINESS .
8
PLAY METER. May 15, 1985

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