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Play Meter

Issue: 1985 May 15 - Vol 11 Num 9

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Twice a Month Publication for rhe Coin Operated EnterTainment Industry
'WBPA
Member Business Publications Audit
CONTENTS/
Member
I
Volume 11, Number9/Moy 15,1985
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FEATURES
Arcade Survival: Mixing New Games and Ingenuity . . . 26
Arcade operators are reporting improved collections, and it's not all
because the games are better. Most of the recent success among arcade
operators is attributable to operator ingenuity.
Getting Blood Out of a Turnip ...................... 30
Here's a list of arcade promotional gimmicks which don't cost much and
which con reap strong rewords for the enterprising operator.
Welu Awaits the Seond Coming of Sprint 2 .......... 34
Those were the good ol' days. Everyone was buzzing about Honk Aaron,
Vietnam wosn 't ready for mellow sentimentality on evening television pro-
grams. And Kee Games was knocking them dead with the best driving
game since Ben-Hur.
Creative Coin-Op Crisis
36
In the second of his three-port interview, Steve Kirk explains why
manufacturers ore having problems coming up with new excitable game
concepts. They hove lost their touch with the street player, and so they can't
tell a good ideo from a bod one.
A Final Farewell to Sam Gensburg
50
Roger C. Shorpe eulogizes on industry great by retelling his rise from a 16-
yeor-old entrepreneur to a giant in pinball.
DEPARTMENTS
5
7
9
42
Up Front
Letters to the Editor
News
Tax Tips
46
54
59
60
Frank's Cranks
New Products
Aids to the Trade
Classified
Cover: Premier Technology has introduced a pinball game which many ore already
calling a four-bose hit, Chicago Cubs "Triple Play."
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COJ::N'S- TOKE:N'S
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ALUMINUM -BRASS- BRONZE- SILVER -GOLD
•••••••••••••••••••••••••••••••••••
VAN BROOK OF LEXINGTON, INC.
P.O. BOX 5044, LEX. KY. 40505
STAFF
FOUNDEII.:
Rolph C. Lolly II
Publisher and Editor:
Carol P. Lolly
Associate Editors:
Valerie Cognevich
David Pierson
Art Director:
Korey Schwark
Typographer:
Jo Ann Anthony
(606) 231-7100
Graphics Designer:
Morgrer Vincent
Technical Writer:
Fronk Seninsky
YOU WILL
TOO!
Correspondents:
Mary Claire Blakeman
Bill Kurtz
Charles C. Ross
Roger C. Sharpe
Comptroller
John F. Lolly Ill
Circulation Manager:
Renee' C. Pierson
Advertising Manager:
Susan Biggs
European Representative:
Esmoy Leslie
Counsel:
Rufus Klng
Dispensing our popular and exciting
toy-filled egg capsules is fun
and profitable. Contact us for
equipment and supplies.
Toll-Free 1-800-EGG SHOP
CCC)
INNOVATIVE
UTI I~~~!~~.~to~£,
CALL USON
OUR MONEY LINE
SUBSCRIBE
TO
PLAY METER
ADVERTISE
IN
PLAY METER
PlAY METE~\, May 15, 1985. Volume 11 .
No. 9 . Copyright 1985 by Skybird
Publishing Company. Ploy Meter ( ISSN
0162-1343)(USPS 358<~05) is pub-
lished twice monthly on the 1st and
15th of the month. Publishing office:
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ore ovoiloble on request. No port ofthls
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out expressed permission. The editors
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unless otherwise specified, to accepted
manuscripts, cartoons, ort work, ond
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LET'S ALL MAKE MONEY
504/488-7003
4
PLAY METER, May 1 5 , 1985

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