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Twice a Month Publication for rhe Coin Operated EnterTainment Industry
'WBPA
Member Business Publications Audit
CONTENTS/
Member
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Volume 11, Number9/Moy 15,1985
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FEATURES
Arcade Survival: Mixing New Games and Ingenuity . . . 26
Arcade operators are reporting improved collections, and it's not all
because the games are better. Most of the recent success among arcade
operators is attributable to operator ingenuity.
Getting Blood Out of a Turnip ...................... 30
Here's a list of arcade promotional gimmicks which don't cost much and
which con reap strong rewords for the enterprising operator.
Welu Awaits the Seond Coming of Sprint 2 .......... 34
Those were the good ol' days. Everyone was buzzing about Honk Aaron,
Vietnam wosn 't ready for mellow sentimentality on evening television pro-
grams. And Kee Games was knocking them dead with the best driving
game since Ben-Hur.
Creative Coin-Op Crisis
36
In the second of his three-port interview, Steve Kirk explains why
manufacturers ore having problems coming up with new excitable game
concepts. They hove lost their touch with the street player, and so they can't
tell a good ideo from a bod one.
A Final Farewell to Sam Gensburg
50
Roger C. Shorpe eulogizes on industry great by retelling his rise from a 16-
yeor-old entrepreneur to a giant in pinball.
DEPARTMENTS
5
7
9
42
Up Front
Letters to the Editor
News
Tax Tips
46
54
59
60
Frank's Cranks
New Products
Aids to the Trade
Classified
Cover: Premier Technology has introduced a pinball game which many ore already
calling a four-bose hit, Chicago Cubs "Triple Play."
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