Play Meter

NEWS
Ferchen and Fliday join Bally
Roger N. Keesee , executive vice
president and chief operating
officer of Bally, announced the
appointment of Maurice j . Ferchen
as president of Bally Midway and
Robert Fliday as executive vice
president and general manager of
Bally' s Aladdin ' s Castle , Inc.
Ferchen had assumed the tem-
porary position of president of Bally
Midway on April 1, while continu-
ing to serve as president of Bally's
Aladdin 's Castle, Inc., the company's
family amusement arcade subsidiary.
He will relinquish his role at Bally's
Aladdin's Castle to Fliday, who will
report to Ferchen.
Fliday joined Aladdin's Castle in
November 1983 as senior vice presi-
dent, equipment and administation.
He previously worked at Montgo-
mery Ward where he held a variety
of management positions in his 17
years at the firm, the last being
district manager.
Ferchen also came to Bally from
Montgomery Ward.
•
Twin Galaxies sponsors
national tournament
Reporting strong operator and
manufacturer interest, Twin Galaxies
International Scoreboard of Kansas
City, Missouri , is sponsoring its 1985
Promote! Tournament Program.
Walter Day, president of Twin
Galaxies, told Play Meter the pro-
motion will run from June to July
this year and will feature competi-
tion on three games-Karate Champ
and Kung Fu Maste by Data East and
Hat Trick by Bally/ Sente .
" Manufacturers were eager to
do something for operators," Day
said . " In the pa st, they just sold
games, but now they realize that by _
sponsoring a tournament around
one of their games they can encour-
age more play on it."
He said response at AOE '85 ,
where he exhibited , was very strong
fr o m o p e rators , who are looking for
promotion s which will attract players
to play more.
Day is marketing his tournament
package as a simple , low-cost con-
test to operators. The cost for each
of the three programs is $29.95.
Day's Promote! tournaments are
uniquely structured so that they
appeal to all types of players-
novice and experts alike. Each of the
three programs (one for each game)
is held during two consecutive
months. During the pre-designated
contest hours, the operator moni-
tors the specific tournament games
and records any new high scores on
a special registration form supplied
as part of the operator's package. At
the end of the tournament, all
scores are sent to Twin Galaxies
I nternationa I Scoreboard for pro-
cessing and verification. Twin
Galaxies will determine the winner
and award the national prize.
The operator's package includes
a tournament booklet, posters, veri-
fication sheets for recording scores,
press releases for local media, and
special prizes for local winners.
Each of the three promotions has
a $1 ,000 prize fund which will be
split in two different payouts of $500
for both competitions, with first-,
second-, and third-place scorers
nationally sharing the $500 ($250 for
first, $150 for second, and $100 for
third.)
Competition on Data East's Kung
Fu Master will be held the week of
june 2-8 and the week of July 7-13 .
Competition on Bally/ Sente's Hat
Trick will be held the weeks of june
9-15 and july 14-20. And competiion
on Data East's Karate Champ will be
held June 16-22 and July 21-27.
Operators registering by May 24
are eligible to participate in both
weeks of a particular game 's com-
petition. Deadline for registering
for the second half of the promotion
is june 28.
Operators interested in partici-
pating in the Promote! Tournament
Program should contact Walter Day,
Twin Galaxies, 1701 N.E. 69th St.,
Kansas City, MO 64118.
•
WE ARE IN THE
ENTERTAINMENT BUSINESS
PLAY METEP.. May 1 5, 1985
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