Play Meter

Issue: 1985 May 15 - Vol 11 Num 9

CALENDAR .
Jun• 7-0
California Coin Machine Association
Annual Convention, Hyatt Regency,
Monterey, California. Contact John
Wendt. 916/441 -5451 .
Jun• 0-9
Coin-Operated Industries of
Nebraska General Meeting ,
Ramada Inn Central. Omaha ,
Nebraska. Contact Ted Nichols,
nEWS
Jacobs and Segal fo rn1
consulting firm
402/727-1822.
Jun•
21-2~
Illinois Coin Machine Operators Asso-
ciation Annual Meeting, Holiday Inn
East, Springfield, Illinois. Contact Art
Seeds, 312/369-2406.
Jun•
21-2~
Music & Amusement Association, Inc.
(New York) Annual Convention.
Contact Ronald Koppelman ,
212/245-7 550.
July 9
Missouri Coin Machine Council
Annual Business Meeting, The Gas
Ught Room, Macon, Missouri. Contact
Art Hunolt, 816/359-3022.
July
12-1~
Pennsylvania Amusement and Music
Machine Association's annual con-
vention, Volley Forge Sheraton/
Convention Center. Contact PAMMA
at 711/737-5675. Toll-free In Penn-
sylvania 800/521-7778.
July
1~
Washington Amusement & Music
Operators Association Quarterly
Meeting/Nomination of Officers,
Thunderbird Motor Inn, Yakima,
Washington. Contact Yvonne Kline,
509/457-5891.
July 19-21
Minnesota Operators of Music &
Amusements Annual Summer
Outing & Seminars, Radisson Arrow-
wood Resort, Alexandria, Minnesota.
Contact Hy Sandier, 612/927-6662.
10
Marty Segal and Craig jacobs
have formed a consulting firm ,
jacobs & Segal , to inform interested
parties about the benefits and pit-
falls of the Coin-Operated Pay Tele-
phone Station (C.O .P.T.S.) industry.
According to Segal , too many indi-
viduals and corporations have
jumped into this complicated indus-
try without the knowledge that is
required , to operate a successful
pay telephone business.
Jacobs and Segal bring consider-
able working knowledge of the
coin-operated pay telephone indus-
try to the table. jacobs became
involved as a distributor and opera-
tor of pay phones as early as january
1984. Segal started and continues to
operate what he claims to be the
largest privately owned C.O.P.T.S .
operating company in the nation.
They claim to have thoroughly
investigated every aspect of this new
and exciting business. They have
traveled extensively, seeking out
and using all types of pay station
equipment, Segal said .
jacobs, a distributor for Tonk-A-
Phone, was reportedly instrumental
in forcing the F.C.C. to deregulate
private pay telephones on june 15,
1984.
jacobs later formed Paytel , Corp.
in May of 1984. By July 1984, he said
he realized the general public
would not accept the post-pay type
of telephone when they were used
to pre-pay. After having a number
of phones destroyed by irate callers
because they lost their money, and
having some of the phones forcibly
removed by the location owners,
Jacobs said he decided to find the
best phone available that would
answer this problem of the tele-
phones.
Marty Segal ' s family owned and
operated one of the premier vend-
ing companies in the Chi cago area ,
Republic Vending Corp. Claiming
extensive knowledge of operating a
large vending business, Segal , in
early 1984, began an investigation of
the possibility of operating pri vate
pay telephones. Republic and Se gal
were invovled in the legal proce ed-
ings and hearings leading to the
Illinois Commerce Commissions
decision to deregulate C.O.P .T .S. in
Illinois. Within a month of operating
private pay phones, Segal realized
that his equipment was inferior to
Bell phones. And customers were
asking for the phones to be
removed. Marty then began his
search for better equipment to meet
the public 's needs.
According to Segal and Jacobs,
they found the instrument they had
been seeking from lntellicall , Inc.
The goal of Jacobs & Segal is to
inform users, owners, and operators
of the proper method of operation
for this new and exciting profit
potential. There is a place for all of
the new equipment that is available ,
they said . And knowing this and
using the proper phone at the
proper place is the key to this new
industry .
As consultants, they will go into
detail on subjects like history of th e
private pay phone indu stry , F.C.C.
deregulation , state level deregula-
tion, private entrepeneur, operator
potential , income potentials, reve-
nues, return on investment, differ;
ence in equipment, general outlool<
of the industry, future technology,
state level deregulations, and com-
petition .
They can be reached at 312/ 678-
6670 or 312/ 775-2400.

PLAY METER. May 1 5, 1985
NEWS
Ferchen and Fliday join Bally
Roger N. Keesee , executive vice
president and chief operating
officer of Bally, announced the
appointment of Maurice j . Ferchen
as president of Bally Midway and
Robert Fliday as executive vice
president and general manager of
Bally' s Aladdin ' s Castle , Inc.
Ferchen had assumed the tem-
porary position of president of Bally
Midway on April 1, while continu-
ing to serve as president of Bally's
Aladdin 's Castle, Inc., the company's
family amusement arcade subsidiary.
He will relinquish his role at Bally's
Aladdin's Castle to Fliday, who will
report to Ferchen.
Fliday joined Aladdin's Castle in
November 1983 as senior vice presi-
dent, equipment and administation.
He previously worked at Montgo-
mery Ward where he held a variety
of management positions in his 17
years at the firm, the last being
district manager.
Ferchen also came to Bally from
Montgomery Ward.

Twin Galaxies sponsors
national tournament
Reporting strong operator and
manufacturer interest, Twin Galaxies
International Scoreboard of Kansas
City, Missouri , is sponsoring its 1985
Promote! Tournament Program.
Walter Day, president of Twin
Galaxies, told Play Meter the pro-
motion will run from June to July
this year and will feature competi-
tion on three games-Karate Champ
and Kung Fu Maste by Data East and
Hat Trick by Bally/ Sente .
" Manufacturers were eager to
do something for operators," Day
said . " In the pa st, they just sold
games, but now they realize that by _
sponsoring a tournament around
one of their games they can encour-
age more play on it."
He said response at AOE '85 ,
where he exhibited , was very strong
fr o m o p e rators , who are looking for
promotion s which will attract players
to play more.
Day is marketing his tournament
package as a simple , low-cost con-
test to operators. The cost for each
of the three programs is $29.95.
Day's Promote! tournaments are
uniquely structured so that they
appeal to all types of players-
novice and experts alike. Each of the
three programs (one for each game)
is held during two consecutive
months. During the pre-designated
contest hours, the operator moni-
tors the specific tournament games
and records any new high scores on
a special registration form supplied
as part of the operator's package. At
the end of the tournament, all
scores are sent to Twin Galaxies
I nternationa I Scoreboard for pro-
cessing and verification. Twin
Galaxies will determine the winner
and award the national prize.
The operator's package includes
a tournament booklet, posters, veri-
fication sheets for recording scores,
press releases for local media, and
special prizes for local winners.
Each of the three promotions has
a $1 ,000 prize fund which will be
split in two different payouts of $500
for both competitions, with first-,
second-, and third-place scorers
nationally sharing the $500 ($250 for
first, $150 for second, and $100 for
third.)
Competition on Data East's Kung
Fu Master will be held the week of
june 2-8 and the week of July 7-13 .
Competition on Bally/ Sente's Hat
Trick will be held the weeks of june
9-15 and july 14-20. And competiion
on Data East's Karate Champ will be
held June 16-22 and July 21-27.
Operators registering by May 24
are eligible to participate in both
weeks of a particular game 's com-
petition. Deadline for registering
for the second half of the promotion
is june 28.
Operators interested in partici-
pating in the Promote! Tournament
Program should contact Walter Day,
Twin Galaxies, 1701 N.E. 69th St.,
Kansas City, MO 64118.

WE ARE IN THE
ENTERTAINMENT BUSINESS
PLAY METEP.. May 1 5, 1985
13

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