NEWS
ASI attendance
disappoints exhibitors
Elaborate floor space, expensive
booths, well organized registration,
and nearly every manufacturer set
the stage for the second Amuse-
ment Showcase International at the
Expo Center in Chicago in early
their time playing the other exhibi- there and we introduced them to
our new product, Target Ace. But as
However, like last year some for the operators, there weren't
companies hailed the show a many, and I noticed that there were
success because they had the several from the same company. If
opportunity to meet with their dis- you have an operator, his wife, and
March. However, the operator tributors to discuss product without three kids that's not three buyers,
attendance was sparce, and semi- the added burden of talking with only one."
nars cancelled as attendees failed to operators.
Manufacturers were visibly dis-
materialize.
When asked what he thought of appointed at the operator atten-
Many exhibitors, disappointed the show, Paul Jacobs of Meltec dance. Several manufacturers noted
with the lack of attendance, passed said, "Well, all the distributors were that they could have flown their dis-
tributors out to their factory, taken
them out on the town, sold just as
tors' games.
much and still spent less than they
did at the show. "It just wasn't worth
it for us," said Shane Breaks of Atari.
"We won't do it again next year."
Another manufacturer, who was
APTAIN
pleased with orders from his dis-
tributors, expressed disappoint-
ment at the operator attendance.
k
o
o
H
"We didn't have an opportunity to
explain our product to operators
because they weren't here." Mark
85
Struhs of Dynamo also expressed
disappointment in attendance and
said they would not exhibit at ASI
next year.
Distributors had ample opportu-
nity to play games and view equip-
ment but were disappointed in
attendance, also. "I'd be lying if I
said it was a good show," said one
distributor.
Tehkan introduced American
Football which was considered by
many as the hit of the show. It is
reminisent of the old Atari Football
Wendell McAdams of Game Plan and Roger Sharpe, Play Meter's Critic's
Corner writer with Game Plan's Captain Hook pinball. (More picures on p. 78.)
10
with the track ball.
Atari showed Marble Madness
and Paper Boy, its two new systems
PLAY METER, March 15, 1985