Play Meter

Issue: 1985 March 15 - Vol Num

PLA
JETER
Twice a Month Publication for the Coin Operated Entertainment Industry
MUSEMENT
BPA Member Business Publications Audit
MUSIC
Member
AMOA
OPERATORS
ASSOCIATION
CONTENTS/ Volume 11, Number 5/March 15, 1985
FEATURES
AOE Report
34
Success in a Special Market
46
The sixth annual AOE opens in New Orleans, and here's a small caveat of
what this year's spring show has to offer.
While arcades have come and gone all around, one arcade is still
reporting strong business. The reason? The operator refused to give in to
trends and stayed with his original plan-to market his arcade for a certain
clientele. Now that operating approach is reaping dividends.
Conducting a Management Audit
48
Objectivity is one of the main qualities which an operator must possess
before he can undertake a management audit. Consultant Richard
Priesmeyer fills in what else the operator must examine to make an
evaluation of his business.
·
DEPARTMENTS
6 Up Front
9 Letters to the Editor
10 News
40 National Play Meter
52 Tax Tips
55 Frank's Cranks
57 Technical Topics
61 New Products
65 Aids to the Trade
67 Classified
Cover: New Orleans, the city where old and new blend strangely together, is the site
for AOE '85-where the industry is trying to blend old and new to create a coin-op
renaissance.
POPCORN = PROFIT!
FOUNDER:
Profit 3 ways
Ralph C. Lally II
with the Gold Medal
Popcorn
"Money Machine"
1. POPCORN ATTRACTS MORE
PLAYERS
Publisher and Editor:
Carol P. Lally
Associate Editors:
Valerie Cognevich
David Pierson
Art Director:
Katey Schwark
2. POPCORN KEEPS PLAYERS
LONGER
Typographer:
Jo Ann Anthony
3. POPCORN SELLS & SELLS AT
75% GROSS PROFIT
"Shows Special" Extended: at the
AMOA Show, Arcade Operators
recognized the profit in popcorn. Now,
here is your second chance to get the
'show special' discount. Let Gold Medal
"Money Machines" make money for
you. Call 1-800-543-0862 to order, or
Popcorn
for information on all 44 Gold Medal
Graphics Designer:
Margret Vincent
Technical Writer:
Frank Seninsky
Correspondents:
Mary Claire Blakeman
Bill Kurtz
Gene Lewin
Charles C. Ross
Roger C. Sharpe
Comptroller
Jack Lally
popper models.
Circulation Manager:
Renee' C. Pierson
Manufactured and guaranteed by
r
STAFF
GOLD MEDAL PRODUCTS CO.
2001 Dalton Ave., Dept. PM, Suite 57, Cincinnati, OH 45214 . (513) 381-1313
Advertising Manager:
Susan Biggs
European Representative:
Esmay Leslie
Counsel:
Rufus King
PLAY METER, March 15, 1985. Volume
11, No. 5. Copyright 1985 by Skybird
Publishing Company. Play Meter (ISSN
0162-1343)(USPS 358-305) is pub-
lished twice monthly on the 1st and
15th of the month. Publishing office:
6600 Fleur de Lis, New Orleans, La.
70124; Mailing address: P.O. Box
24170, New Orleans 70184, U.S.A .;
PLAY METER TAKES A BIG LOOK
AT THE COIN-OP INDUSTRY
TWICE EVERY MONTH
YOU NEED TO KNOW
WHAT WE SEE
WHEN WE
TAKEA
LOOK!
SUBSCRIBE TODAY
phone: 504/488-7003 . For subscrip-
tions: 504/488-7003. Subscription
rates: U.S. and Canada-$50; foreign:
$150, air mail only. Advertising rates
are available on request. No part of this
magazine may be reproduced with-
out expressed permission. The editors
are not responsible for unsolicited man-
uscripts. Play Meter buys all rights,
unless otherwise specified, to accepted
manuscripts, cartoons, art work, and
photographs. Second-class postage
paid at New Orleans, LA 70113 and
additional mailing offices. Postmaster:
Send Form 3579 to PLAY METER, P.O.
Box 24170, New Orleans, LA 70184.
European Office: PLAY METER Pro-
motions,"Harescombe" Watford Road,
Northwood Middx. England, North-
wood 29244.
504/488-7003
PLAY METER MAGAZINE
PUBLISHED BY SKYBIRD
P.O. BOX 24970
4
NEW ORLEANS, LA 70184
PLAY METER, March 15, 1985
-
.

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