Play Meter

Issue: 1985 March 01 - Vol 11 Num 4

''Proven profits. That's he magi in
Marble Madness™ that r ally ma t111rs.''
-Shane Breaks, VP Sales
The proof of a great system is a great
game at a great (low) price. So if you
thought there was nothing new worth
buying right now, we've got sensational
news:
Test collections are proving Marble
Madness a consistent top earner in
both street and arcade locations across
the country.
In a wide range of typical street loca-
tions, Marble Madness is a continu-
ing #l hit, averaging 50-70% better than
the #2 game.*
In multiple arcade testing, Marble
Madness is consistently ranking #l with
weekly collections averaging 40-50%
better than the #2 game.*
Check with some operators who have
Marble Madness. The numbers will
make you believe in video games again!
Players are crazy
about Marble Madness
It 's hot and it's here now-earning great
because it's great fun for all types of
players-male or female, young or old,
novice or expert.
Steve Harris, one of the expert players
on the U.S. National Video Game team,
said: "At the 1984 AMOA, the most
challenging game was clearly Atari's
Marble Madness. The concept is
original. Get a marble (controlled by a
Trak-Ball™) down an obstacle course of
zig-zagging pathways to reach the goal
line before time expires."
"When played by two contestants, it's
an entirely different game . more com-
petitive and interactive."
The Best thing about Atari
System I is that Marble Madness
is just the beginning.
The sensational appeal of
Marble Madness and the new
Game Kits that will be follow-
ing every 3-4 months is a
result of a wide variety
of exclusive highly
advanced tech-
nical features .
technology so spe-
cial, it allows us to
support System I
for years to come
with top per-
It 's a long term ::ommittment to
excellence.
If you're in the b usiness you ne ed
Atari System I and the: red-hot Marble
Madness. Get all ~he d etails from
your authorized A:ari Games distrib-
utor now. Or contact L.s )I~
for referral at 127 ~ Bo r-
regas Avenue, Sunny-
vale, CA 94089.
AIAR I
*For specific earnings data
wnte Atan Market Res~arch
Dept., 1272 Borregas A1enue.
Sunnyvale. CA 94089.
G A M E S
0
A Wamer Communicahoo s Compan y
Ve're playing your game.
Iii
LAY
Twice a Month Publication for the Coin Operated Entertainment Industry
WBPA
Member 13usiness Publications Audit
CONTENTS/
Membe< -
Volume 11. Number4/Morch 1, 1985
FEATURES
Pay Telephones Creating AOE Bandwagon .... 18
For the first time all the pay phones will be on exhibit together at the AOE,
and show organizers soy that's becoming quite a draw for AOE '85.
Triv-Quiz, A New Direction, A New Life . . . . . . . 26
The first company to jump on the trivia craze with a hit game reports that
trivia games ore opening a whole new market.
A Columnist Reflects on His Publisher ......... 62
Roger C. Sharpe remembers Rolph Lolly and the early years at Ploy Meter.
DEPARTMENTS
6
7
8
28
36
53
Up Front
Letters to the Editor
News
Coinman
National Play Meter
Frank's Cranks
5 7
64
70
72
82
Critic's Comer
New Products
Aids to the Trade
Classified
AOE Update
Cover Credit: Don Viescos, art director of Cinemotronics, on "Cerberus."

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