Play Meter

Issue: 1985 July 15 - Vol 1 Num 13

l
Put Some Real Muscle
Into Your Video-Game Lineup.
It's so real you can almost smell the turf. Tehkan's GRIDIRON FIGHT combines
super-high-resolution graphics with dramatic sound effects in a ded icated stand-
type console. Plus real football strategy that means endless challenge for one
or two players.
For big-league action that keeps the fans coming back for more, contact your
local Tehkan distributor and put GRIDIRON FIGHT on your video game team .
TE H KA N INC
'
18010 S. Adria Maru Lane, Carson , CA 90746
• Phone: (213) 329·5880, Fax: (213) 329-6 134
LAY
Twice a Month Publication for the Coin Operated Entertainment Industry
~BPA
Member nu,;ne" Publkatlam Aud;t
CONTENTS/
MPm be t
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Volume 11 , Number 13/July 15, 1985
FEATURES
The Key to Improving Cigarette Vending Profits ... . .. 17
Deciding which brands of cigarettes to load into your machines con be
mind boggling without demographic studies to determine your clientele
and their preferred brands. Included is a chart of cigarette brands by
manufacturers.
OMAA Boasts High Attendance at Trade Show
22
State association shows give all segments of the industry the opportunity to
talk with each other. Here's what happened in Ohio.
The Role of Distributors in Pay Phones . . .......... . .. 50
Gail Sherman, vice president of marketing of Cointel Communications,
game a speech at the BCR conference in June. This is on excerpt from that
speech.
DEPARTMENTS
5 Missing Children Poster
7
8
10
25
Letters to the Editor
Up Front
News
Critic's Comer
26
:l2
:l7
:)9
40
National Play Meter
Frank's Cranks
New Products
Aids to the Trade
Classified
Cover Credit: Combination of coin-op amusements and cigarette vending was
illustrated by Morgret Vincent. Ploy Meter's graphics designer.

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