nEWS
Sega marketing direct in USA
Sega of Japan has finalized plans
to open Sega Enterprises in the
United States. Sega Japan said Sega
Enterprises in the United States will
supply Sega products in the North
American market but will begin
statewide production in the future .
Sega Japan said it expects Sega
USA to generate $10 million in sales
its first year.
Sega Electronics (formerly Grem-
lin Industries) was sold to Bally
Manufacturing Corp. in the fall of
1983. Bally held the first-refusal
rights on all Sega-developed games.
However, that agreement with Bally
expired in March 1985, enabling
Sega to establish its own company in
the United States again .
Officers of Sega Enterprises are
David Rosen , chairman ; Gene
Lipkin , president; Sigeru Yasuda,
vice president; and lsao Ohkawa
and Hayao Nakayama, directors.
Rosen is one of the founders of
Sega Enterprises and was the former
chairman of Sega.
Lipkin is a former president of
Atari's coin-op division and served
with Allied Leisure prior to that.
The company' s initial products
are GP World and Pitfall II.
The company' s address is not yet
set, and Sega Enterprises officials
were not available for comment on
the company' s future plans.
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AMOA management program
certifies 23
A class of 23 were the first gradu-
ates of t he AMOA Executive Devel-
opment and Certification course.
The cou rse is a management inten-
sive program sponsored by AMOA,
in cooperation with the University
of Notre Dame.
The program provides advanced
training in business for experienced
executives who make key decisions
in their coin -op businesses. The cur-
riculum ranges over such areas as
human resource management, mar-
keting, finance, law and strategic
planning, and is molded on man-
agement institute programs offered
by a number of universities.
The sessions, which are held at
Notre Dame, are conducted on four
consecutive days twice a year, for a
total of five sessions within 2V2 years .
Professors from Notre Dame 's
College of Business Administration
are the primary source of. instruc-
tors, but faculty members from as far
away as the London School of Eco-
nomics also contribute to the pro-
gram .
The original professional certifi-
cation designation of Certified Coin
Machine Operator (CCMO) was set
aside at AMOA's mid-year board
meeting while a new one , better
reflecting the program is developed
PLAY METER. July 15, 1985
by the AMOA Education Commit-
tee under the chairmanship of Jim
Trucano of Rapid City , South
Dakota .
Those receiving the certification
were Jimmie Newman, Jr. , Manley
Lawson , James B. Reaves, William
Weisman , John Barlow , Eugene
Urso, John Estridge, Anthony Storino,
Leo Droste, Alice Clevenger, Nor-
man Pink , Ross Todaro, Richard
Ford , David Ptacek, Walter Bohrer,
Samuel Strangis, James Newman,
Lee Melchi , Dock Ringo, Don Van
Brackel , Randy Chilton , James
Trucano, and Fred Collins .
•
Th e first graduating cla ss o f AMOA 's
Exec uti ve D eve lo pm ent and Certifi ca ti o n p rogram.
15