Play Meter

Issue: 1985 February 01 - Vol 11 Num 2

AGMA evades video lottery stand
The Amusement Game Manu-
facturers Association (AGMA) is not
now opposed to video lottery
machines which use video games to
attract players away from amuse-
ment-only machines; but, according
to AGMA executive director Glen
Braswell , that ' s not because its
members' self-interests are appar-
ently in conflict with those of
operators and the rest of the
industry.
In Illinois, in an exclusive partner-
ship with the state's lottery commis-
sion, Chicago-based Bally Manufa<;-
turing Corp. (a member of AGMA)
is manufacturing and operating
video lottery machines which use
simplistic video game themes as
their attraction . Bally, however, will
not rule out using its copyrighted
games and characters at a later date
to lure players away from amuse-
ment-only games to its lottery
machines. (See related story this
issue.)
The operators ' national associa-
tion, AMOA , recently released a
position paper opposing state-run
video lotteries because they're
unfair and bypass the operator.
Another operator group, National
Coin Machine Institute, NCMI , has
also taken a similar position against
video lotteries.
AGMA 's Braswell acknowledged
that a group of operators directly
petitioned AGMA to take a similar
stand against video lottery games .
The operators, according to Bras-
well , claimed the machines are jeo-
pardizing their businesses.
But the association's executive
director downplayed the operators'
appeal, saying video lottery games
may have little, if any, effect on
amusement game operators. The
spokesman for the manufacturers'
association also dismissed operator
arguments against video lottery
games by contending many opera-
tors are illegally operating pseudo-
gambling devices and, therefore,
shouldn't be concerned with the
actions of video game manufac-
turers who operate state-approved
video lotteries- that employ video
game themes .
Braswell also said there was some
question whether operators were
posing a real industry problem or
merely trying to get the manufac-
turers' association to stop its
members from engaging in a
perfectly natural " competitive
(continu ed on pa ge 10)
AI Simon passes away
AI Simon
AI Simon , owner of U.S. Billiards,
Albert Simon, Inc., K-Enterprises,
and Royal Leisure, suffered a fatal
heart attack on his way to work
December 20. He was 75 . Still active
in his businesses, Simon had no his-
tory of heart problems.
After graduating from New York
University, Simon began his career
in the coin-operated amusement
industry over 50 years ago as an
operator. He then went on to design
games . His companies represent his
devotion to all segments of the
industry-manufacturing with U.S.
Billiards , K-Enterprises and an
interest in Stern Electronics ; dis-
tributing with Albert Simon ; and
operating with Royal Leisure.
Albert Simon Distributing was
the last distributorship to survive
Tenth Avenue , the hub of the
industry in the '30s through the '60s
in the New Jersey, Connecticut,
New York area.
Mel Kaufman of U.S. Billiards,
called AI Simon " a perfect gentle-
man to everyone in the industry. He
was more than just a boss, he was a
good friend."
He is survived by his wife Ruth,
daughter Randy, and sons Dick and
Bob.
Funeral services were held at
Guttermans in Woodbury, Long
Island and burial was in Farming-
dale, New York.
Dick, who, as president of U.S.
Billiards, has worked with his father
for years, will continue to run the
companies. Al's devoted friend and
employee, AI D'lnzillo, who was
with AI since the early days will
remain as general manager of Albert
Simon Distributing.

nEWS
(continued from page 9)
element" of the business.
He said further that the video
lottery test was not fairing well in
Illinois, and so there was not yet
cause for alarm. However, both the
state lottery commission and Bally
have termed the video lottery test as
successful and are asking for an
extension of the test period to try
better games in the machines.
The AGMA executive said AGMA
would, howeve r, appoint a task
force comprised of AGMA mem-
bers at a later date to "look at the
Illinois video lottery by factual
results ." However, even if that task
group found at that later date that
video lotteries were a real threat to
the coin-op amusement industry,
Braswell said the association pro-
bably could not take any position on
the matter anyway. He said AGMA's
bylaws prohibit the association from
taking a position which either
endorses or opposes gambling.
Braswell discounted the chance
that the task force's decision would
be biased or that the association's
position to this point is indicative of
the members' bias in favor of video
lottery games .
Said Braswell, " To my knowl -
edge, only one AGMA member is
involved in the video lottery, and
that' s Bally." He went on to say that
the part of Bally that's involved in
the video lottery is separate from
the coin-operated amusement
industry.
When asked why the association
wouldn 't make Bally accountable
for its actions, Braswell countered
angrily, " I know the rumors, and it's
not true . Bally does not run this
association . When one company
runs an association, you don ' t have a
fair trade association ."
The manufactuers' association
ran into a similar conflict with oper-
ators two years ago when it refused
even to consider a manufacturer
moratorium on selling the copy-
righted video game properties to
the home market. Operators com-
plained that manufacturers were
releasing-sometimes simultane-
ously, oftentimes within weeks-
the same video games to the home
game market that they were selling
to the coin-op market at significantly
higher prices.
Operators contended this was
drawing players away from the coin-
op games. Manufacturers main-
tained this practice was creating
more visibility for all video games.
The manufacturers' association said
it could not ask its members to curb
a naturall y "competitive element"
of their business.
Braswell once again stressed that
th e association must differentiate
between the competitive element
and a true industry problem .
Just recently, however, even the
pre sident of the manufacturers'
ass ociation , Joe Robbins, conceded
t hat the influx of new games into the
home market helped cripple the
coin-op market.

Illinois wants video lottery extension
Illinois state lottery superinten-
dent Michael Jones said he wants to
extend the six-month lottery test
another three months to try some
new marketing ideas and, more
importantly, some new game ideas .
The Illinoi s video lottery tes t
started August 1 and was scheduled
to end January 31. It has attracted
industrywide attention because it
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incorporates video game play as the
attraction to get players to play the
machines.
The machines do not pay off for
skill , but the play on the games is
designed to suggest to the player
t hat his skill does influence his
chan ces of winning . (See related
fe ature st ory elsewhe re in this
iss ue. )
The Illinois lottery commission
anticipated the video lottery ma-
chines would average $1,000 per
week with the video games. The
machines, however, are grossing
slightly over $300 per week.
The Illinois lottery commission
attributes this low average in a large
part to poor video games.
The four video games in the cur-
re nt video lottery machines are The
Lady and the Tiger, Space Marau-
ders, Chicago, and Ballyhoo. All
(co ntinued on page 12)
PLAY METER. February 1. 1985

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