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Issue: 1985 December 15 - Vol 11 Num 23

AMA seeks ban on
cigarette ads, vending machines
The American Medical Association
(AMA) is calling for a ban on all ciga-
rette ads. a halt in cigarette vending-
machine sales. and a ban on smoke-
less-tobacco television ads. The plan
has been adopted by the AMA's board
of trustees and assembly.
The association's doctors argued in
a recent public hearing that because
cancer is linked strongly to cigarette
smoking and chewing tobacco. the
medical profession has a duty to curb
tobacco use. Dr. Robert McAfee. an
advocate of the anti-advertising pro-
posal. said in an Associated Press
article that more than physicians'
counseling is needed to stop "the
ravages of this social habit."
Medical leaders contend that the
ban of radio and television cigarette
advertising in 1971 hasonlyprompted
tobacco companies to beef up news-
paper. billboard. and magazine
advertising.
Dr. D.E. Ward. Jr.. who is from
tobacco country in North Carolina.
said in the same N> article that though
tobacco is a health hazard. "manuiac-
turers of legally produced tobacco
products have the constitutional right
to advertise their products in a com-
petitive manner."
McFee discounted first-amendment
arguments saying "we feel this [the
advertising ban] is the number one
public-health right . [and] the greatest
national good that we can do at this
lime."
Anne Browder. assistant to the pre-
sident of the Tobacco Institute. the
tobacco industry's lobbying organi-
zation. said "advertising doesn't create
smokers; it creates brand loyalty."
But doctors said they feel adver-
tising can affect the young. and Sur-
geon General C. Everett Koop said
efforts should be made to protect
youngsters from tobacco health dan-
gers. The surgeon general has stated
publicly his goal of a smoke-free
society by the year 2000.
Leonard Matthews. president of the
American Association of Advertising
Agencies. said in a New York Times
article that such a ban would be
unconstitutional and ineffective. "We
have studied the situation in depth."
he said. "and our position is that any-
thing that is legal to sell should be
legal to advertise. There are a number
of foreign countries that have banned
cigarette advertising. and exhaustive
studies indicate it has no effect on the
number of people who smoke."
Matthews added that advertisin~
bans have had a negative effect
because people are not well informed
of new advances such Gs filters that
make cigarettes less harmful.
The AMA plans to prepare model
bills for state legislatures on prohibiting
cigarette sales to those under 21 and
banning cigarette-vending machines
to keep children from ignoring the
age limit.
•
NAMA voices
opposition to ban
The National Automatic Merchan-
dising Association (NAMA) responded
to the American Medical Association's
latest anti-smoking proposals by
announcing it "will coordinate orga-
nized opposition of our members to all
proposals aimed at restricting or
banning the sale of cigarettes through
vending machines."
In a release issued December 13.
Walter W . Reed. NAMA director of
public relations. said the AMA'scall for
state legislation banning cigarette
sales through vending machines is
based on the belief that "a substantial
number of teenagers under the legal
age purchase cigarettes from vending
machines.
" This allegation is comple tely
contrary to the facts." Reed said. "and
singling out cigarette machines tor
such legislation while ignoring the
many other channels of distribution
which account tor a considerably
larger source of cigarettes tor those
under the legal age is clearly discrimi-
natory and unrealistic."
In another NAMA-issued state-
ment. the organization's president. G.
Richard Schreiber. said the v ending
industry's OPERATION ALERT pro-
gram. begun in 1962 to prevent ciga-
rette vending sales to minors. has been
"a success from the beginning" with
the result . according to a 1977 NAMA
study. that more than 97 percent of
teenage smokers do not buy from
vending machines.
Citing the need to "renew our
proven sell-regulation program "
NAMA also announced OPERATION
ALERT II. which includes not only a
reaffirmation of the six-step program
to prevent cigarette vending sales to
minors but also the dissemination of
information to counteract criticism of
cigarette vending.
Among other actions. the program
c alls on cigarette-machine operators
to p ost decals reading "sales of ciga-
rettes to minors are forbidden " on
machines and to remove machines
from locations in which sales to minors
cannot be prevented.
•
DON'T MISS
MARCH 7 THRU 9
8
PLAY METER. December 1 5. 1985
and players.
The association is headed by a
board of directors. a council. and
committees. The OMAA representa1ive
is Lewie Hageman. the operator
representative is John Rambarger.
and the player representative is Jerry
Dunbar.
The 1985-86 season is the fifth for
the Valley National 8-Ball Pool
League Association in Ohio.
•
Hesch Fund
awards scholarship
The Wayne E. Hesch Memorial
Scholarship Fund has awarded its first
scholarship to Donald E. Davenport of
Ozark. Ala .
Davenport received the scholar-
ship based on financial need and an
outstanding high school scholastic
record. He currently is enrolled in
junior college and expects to transfer
to Auburn University in 1986
The S 1.000 educa1ional scholarship
is named for Wayne E. Hesch. 1978-79
president of AMOA who died in 1983
The fund is administered by the AMOA
Educational Foundation. and appli-
ca1ions are open to the public.
During this year's AMOA Expo in
Chicago. Arachnid English Mark
Darts. Dynamo Foosballs. and Valley
Pool Tables conducted tournaments at
their booths and generated $3.500 for
the fund .
Donations may be sent to the
AMOA Educational Founda1ion for the
Wayne E. Hesch Scholarship Fund. I II
East Wacker Dr .. Chicago. IL 6060 I . •
MCMOA announces
pay-phone deregulation
At the recent Michigan Coin
Machine Opera1ors Association con-
vention. Walt Maner. MCMOA execu-
tive director. announced the October
I approval by the Michigan Public
Utilities Commission of installa1ion of
customer-owned coin-operated tele-
phones (COCOTs). Maner stressed
tha1 private pay phones are only legal
in Michigan Bell's territories tha1 have
local measured-business-rate service.
Michigan Bell. the largest of several
phone companies in Michigan. made
the initial application to the commis-
sion for approval to allow privately
owned phones to be hooked up to
Michigan Bell lines. Approval was
granted for Michigan Bell's measured-
business-rate territories only.
In measured-rate territories busi-
nesses pay Michigan Bell a flat usage
ra1e plus 8.2 cents a call. The PUC was
specific in its ruling. but Michigan Bell
is developing ways to enable private-
pay-phone owners to operate in
Michigan Bell territories tha1 do not
have measured-rate service. Maner
said approval also is likely for other
phone companies in M ichigan.
Maner cautioned operators .
saying. "the market is expeded to be
flooded with different types of sets. so
make sure the sets you purchase are
compatible with the regulations
placed on their use."
At the convention. Joe Cooke of
Flint Vending and Amusement was
elected MCMOA president. Chuck
THE
CALENDAR
March 4-5
International Gaming Business Expo-
sition. Troplcona Hotel and Counny
Club. las Vegas, Nevada, USA. Con-
tact Conference Management Cor-
poration, 17 Washington Street, P.O.
Box 4990, Norwalk. Connecticut
06856. Telephone : (203) 852-
0500. Telex 284997.
March 7-9
American Coin Machine Expo. Expo-
center. Chicago . Contact W .T.
Glasgow at (312 ) 333-9292.
March 14-16
South Caroline Coin Operators Asso-
ciation annual convention and trade
show , The Carolina Inn , 937
Assembly St.. Columbia South
Carolina. Contact Helen G. Sikes.
(803) 254-4444.
April 11-1~
New York State Coin Machine Associ-
ation Trade Show. Turf Inn. Albany,
New York. Contact Gina Vlchlcontl or
Curtiss Marterson. NYSCMA Head-
quarters. c/ o Marterson Associates,
427 Kenwood Ave.. Delmar, NY
12054. telephone (518) 439-0981 .
April 26
Amusement and Music Operators of
Texas (AMOT) 6th Annual Texas
State Eight Boll Pool Tournament,
Texas Stadium. Irving. Texas. Contact
Pat Miller. (512) 454-8625. Direct all
Inquiries to 940 E. 51st St .. Austin, TX
78751 .
May 29-Jun• 1
Florida Amusement/Vending Asso-
ciation (FA VA) convention trade-
show. Hyatt Orlando, Kissimmee,
Florida. Contact Norm Jensen at
(904) 878-3134.
lnt•matlonal Shows
Janaury 2~-25
IMA. Messegelande, Frankfurt, West
Germany. Contact Heckmann
GmbH. Messen and Ausstellungen,
Kapellenstr. 4 7. D-6200 Wiesbaden,
West Germany. Telephone 06121/
524071 . Telex 04186518.
F•bruary 18-20
Northern Amusement Exhibition,
Winter Gardens, Blockpool. Contact
First l e isure Corporation. Winter
Gardens. Blockpoo l. Telephone
0253-293002.
Joe and Dee Cooke (r ight and center) of FJin t Vending & Amusement receive an
for outstanding service from Walt Maner (left). executive director of the Michigan Coin
Machine Operators Association (MCMOA).
PLAY METER. December 15. 1985
March 12-1~
Coin Op 86. Burlington Hotel, Dublin,
Ireland. Contact SOL Exhibitions ltd.,
18 Main Street, Rothfomhom. Dublin
14. Telephone 900600.
9

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