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Play Meter

Issue: 1985 December 01 - Vol 11 Num 22

I.AY
Twice a Month Publication for the Coin Operated Entertainment Industry
Membe'
$
CONTENTS/
Volume 11 . Number 22/December 1, 1985
FEATURES
Game Plan comes back with pins . . . . . . . . . . . .
8
After the video boom, Game Plan concentrated on its gambling division
and manufacturing coin-handling equipment. But with the comeback of
pins. the company has returned to its origins as a pinball manufacturer with
high hopes.
Yuppie puppies' represent growing market . . 17
The children of the baby-boom generation-yuppie puppies-represent a
new opportuniry for manufacturers and operators of equipment for
children too old for kiddie rides and too young for teenager-oriented
videos and pins.
Colnman Interview: Dick Hawkins ............ 24
Dick Hawkins of D&R Star in Rochester. Minn .. talks about the AMOA's
recently created comminee to establish a dart-league program. The
comminee's cha irman. Hawkins hopes the venture leads to on increased
AMOA emphasis on marketing.
Business ethics In the amusement Industry . .... :)1
What ore the ethical standards of the amusement Industry, and ore they
different from those of other industries? Help answer those questions by
returning the survey form that follows this article. Results of the survey will
appear in o coming issue.
DEPARTMENTS
6
7
10
34
36
Up Front
Letters to the Editor
News
Frank's Cranks
Equipment Poll
Cover: courtesy of Game Plan
39
41
44
48
Tax Tips
New Products
Classified
Guest Commentary
STAFF
TUT! TUT!
FOUNDEP.:
Rolph C. Lolly II
PUDLISHEP.:
Corol P. Lolly
VICE PP.ESIDENT:
John F. Lolly Ill
VICE Pfi.ESIDENT:
JA. VonderHoor
EDITOIYAL DIII.ECTOP.:
Valerie Cognevich
MANAGING EDITOP.:
George R. Sigler
AAT DIII.ECTOP.:
Korey Schwark
TYPOGIII.APH Ell.:
Jo Ann Anrhony
GIII.APHICS DESIGNEP.:
Morgrer Vincenr
TECHNICAL WIYTEP.:
Fronk Senlnsky
COMESPONDENTS:
Roger C. Sharpe
Chorfes C. Ross
Donnie Theord
Mike Show
Dick Welu
PJchord Priesmeyer
Dill Kurtz
Irving L Dlockmon
Harold I. Gould
Jeffrey Rosenrhol
Gene Lewin
COMPr"OUEP.:
John F. Lolly Ill
O"CULATION MANAGE!'.:
Renee' C. Pierson
ACCOUNTING:
Lenore R. Dromblett
DIII.ECTO" OF ADVE"TISING:
JA. VonderHoor
Don't let your business
Mummify!
vertise in
Play Meter
You'll resurrect your business and
see your sales pyramid.
We even dug up the number lor you.
COUNSEL:
Rufus King
PLAY METE". December 1. 1985.Volume
11 . No. 22. Copyrighr 1985 by Skybird
Publishing Company. Play ~•r (ISSN
0162-1343)(USP5 358-305) Is published
rwice monrhly on rhe 1 sr ond 15rh of rhe
monrh. Publishing office: 6600 Fleur de
Us. New Orfeons. Lo. 70124: Malll"9
addr•ss: P.O. Dox 24170, New Orfeons.
LA 70184. U.S A.: phone: 504/ 488-7000.
For subscriprions: 504/488-_7003. Sub-
scriprion rores: U.S. ond Conodo-S50:
foreign : S150, olr mall only. AdverTising
rores ore ovolloble on requesr. No pan of
this magazln• may b• r.produceod
without •xpr•ss•d p•rmlsslon. The
edirors ore nor responsible for unsolicired
monuscriprs. Play M.t•r buys all rights,
unless orherwise specified. ro occepred
monuscriprs. carToons. orT work, ond
phorogrophs. Second-doss posroge pold
or New Orfeons. LA 70113 ond oddi-
rionol moiling offices. Postmast•r: Send
Form 3579 ro PLAY METER. P.O. Oox
24170. New Orleans. LA 70184.
(504) 488·7003
PLAY METER. December 1. 1985

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