Play Meter

Issue: 1985 December 01 - Vol 11 Num 22

Now one low
price for any size
tokens up to 1 ".
cUrector of vending. said. "Although
the majority of vending machines cur-
rently in use have dual price-set1ing
capability. vending operators were
less responsive than we had hoped in
making the necessary adjustments to

sell Coins."
Audiences for the movie include
civic groups. legislators. students. and
the general public. according to
Walter W. Reed. NAMA public rela-
tions director. "More Than Meets the
Eye" is available to NAMA members
as a videocassette (VHS or Beta) for
$50 and as a 16mm film for S 150. Prices
for others are S75 and $200.

Paglia new Montgomery
Vending president
Gus Paglia has been named presi-
dent of Montgomery Vending Com-
pany of Rhode Island. Paglia formerly
was sales manager of the company
and has six years· experience in
sales and marketing.
All business. including advertising.
will be conducted from his office at
1441 Park Ave .. Cranston. RI 02920. •
Bally Sente joins
VOCAL program
per thousand in quantities
of 10.000 or more .
Roger Williams Mint. who for
over 5 decades has set the
quality standard in precision
minting. now offers the low
price quality standard that can't
be beat. No middle-man .. . you
buy direct. We are the largest
manufacturer of tokens in the
country.
Stock Tokens- Same Day
Shipment
Custom Tokens- 3-4
Weeks. Even Less
Design Service- AT NO COST
. . ~lila.
CALL
TOLL-FREE
-800-225-2734*
Bernie Powers
Powers leaves Sente
Bernard M . "Bernie" Powers has lett
Bally Sente to accept a position with
Scientific Games. Both companies are
subsidiaries of Bally Manufacturing.
Powers has been with Bally more
than 1 0 years holding positions in
various divisions. He was a Bally field
representative . Aladdin 's Castle 's
director of marketing. a corporate-
staff member of Bally Midway. and
most recently Bally Sante's director of
sales and marketing.

NAMA produces
promotional movie
"More Than Meets the Eye." a pro-
motional movie produced by the
National Automatic Merchandising
Association. explains the role of vend-
ing and food-service companies in
providing beverages. snacks. sand-
wiches. and complete meals.
Filmed in Chicago. the movie
shows how vending companies and
contracting firms work. taking viewers
behind the scenes to vending-com-
pany offices. kitchens. and ware-
houses.
14
Bally Sente has joined the Video
Operators Childrens Alert Line
(VOCAL) by displaying digital photo-
graphs of missing children in the
attract mode of its latest games. "Since
our primary market is kids." explained
Bob Lundquist. Bally Sente president.
"this program is especially deserving
of our support."
A Bally Sente graphic artist. Bil
Maher. stumbled upon the fact that he
could digitize a photograph onto a
video screen when he displayed a
picture of a friend. He suggested using
the method to display photos of
missing children. Lundquist explained.
and the idea took ott from there.
Lundquist said Sente had been
impressed with VOCAL's efforts and
the support generated by operators.
so the decision to join forces with
VOCAL was easy. "We're just tagging
on to this operator program:· said
Lundquist. "Nearly every state associ-
ation has joined VOCAL. and it is a
worthy cause for everyone in this
industry."
Lundquist added that Sente will
share with any manufacturer the tech-
nology used in the Sente games to
reproduce the posters. " We'd be
delighted if every manufacturer
decided to include these pictures of
missing children in their own games."
Sente also will include posters of
missing children in each shipment of
its Sac-Pac . "This is just another way we
feel we can help lind a missing child.''
PLAY METER. December 1. 1985
Lundquist said.
Lundquist pointed out a problem
with children's pictures appearing on
milk cartons and other mediums. " I
had heard that there was a potential
libel situation tor invasion ot privacy it
a company displayed pictures ot
children involved in custody battles.
However. I found out that VOCAL does
not use pictures ot children in custody
cases. only children kidnapped by
strangers. It's an important considera-
tion."
Sente's new Mini Golf displayed
pictures ot Tahj Allen Merriman and
Stephen Phillip Curtis . Lundquist
learned !rom a reporter that Tahj was
located thanks to someone in one ot
the Bally's Aladdin's Castles.
Lundquist said the company is
working on a technique to have
"located" written across the picture in
such cases by means ot an option
switch. "System games lend them-
selves perfectly for this program since
we can change the photos for each
game." he said. " II may be a little
more difficult tor dedicated. but since
some children are missing for years. it
may not be a problem."
VOCAL was started in I 983 by
Oregon and southwestern Washing-
ton operators and has expanded to
national proportions. More than 1.200
operators now post pictures and pro-
vide easily visable emergency infor-
mation to youngsters.
Lundquist praised VOCAL volun-
teers and encouraged all parts ot the
industry to support the program. "II
isn't difficult tor corporations to lend
some financial support. Bally has been
very supportive ot all efforts Sente has
initiated toward VOCAL. I'd certainly
like to see others lend their financial
support. II has been very rewarding
for us."

Bally Midwest holds show
Bally Midwest. Chicago. held a spotlight show in mid-October
highlighting Ghosts 'N Goblins and Dynamo pool tables.
Dynam o's Mark Struhs (right). operators Ed Velasquez and John Poulus. Digital's
Tom Siemieniec. and operator Kem Thorn look over a Dynamo pool table.
Bueschelpubllshes
"Slots 4"
Richard Bueschel has published
the fourth in a series of books on anti-
que slot machines. Tilled "Slots 4." the
volume includes illustrations and brief
histories ot 100 slot machines and a
guide to collecting slot-machine
paper. catalogs. and advertising.
"Slots 4" covers the years 1892 to
1970 and features slots as w ell as rou-
lette and poker machines. Bueschel is
an industrial advertising executive
and historical editor o f The Coin Slot.
the Illustrated quarterly periodical tor
antique-coin-machine enthusiasts.
PLAY METER. December 1 . 1985
Tom Siemieniec (left) of Digital Controls and Bally Midwest manager John Margold.
15

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