Play Meter

Issue: 1985 December 01 - Vol 11 Num 22

through Askvig. In the past all Bally
product was manufactured in
Chicago and shipped to Europe. The
changes are expected to cut manu-
faduring costs considerably.
"The object of this exercise for
Bally." said Askvig. "is to increase the
company's turnover. but at the same
time reduce its costs. As far as our cus-
tomers are concerned. the etfed will
hardly be noticeable . but the
improvement in the efficiency of our
service will be pronounced."

Atari's George
Opperman dies
George Opperman. director of
visual communications lor Atari
Games. died of cancer November 27.
Services were December 4 at the Lima
Family Mortuary in Sunnyvale. Calif.
Opperman is suiVived by his wife. Pat.
and children. Kevin and Heather.
"George's death was a shock to us
all." said Atari's Mary Fujihara. "He
worked until the Saturday before he
died and seemed in good spirits then.
He knew of his c ondition. but few knew
how serious it was."
Opperman had been with Atari for
1 0 years. but was the style setter for
Atari's artwork from the beginning.
Said Fujihara. " In the old days when
Atari first began. George had his own
advertising agency. and Atari con-
tracted George for its artwork. He
finally came on full time about two
years later. He designed the Atari logo
and was largely responsible for the
look and style of Atari. We will miss
him."

PAMMAwarns
operators to beware
The Pennsylvania Amusement and
Music Machine Association (PAMMA)
has sent a newsletter to operators
warning them that state officials may
pass a law making all video gaming
machines illegal per se throughout
the state.
The state liquor-control board in
Philadelphia is cracking down on
video-poker machines and trying to
determine it they are being used for
illegal gambling.
Gary DiVito. the board's general
counsel. was quoted as saying. "Our
position is that there will be a crack-
down. We will look much more closely
at the machines to see it they are
gambling devices. It we do see what
12
we consider to be gambl i ng
machines. we are turning that
information over to the local police
department."
Edward McQuaid. an attorney
representing tavern owners and
PAMMA sought an order blocking the
crackdown. but a judge took the
request under advisement without
acting.
DiVito said the crackdown has
been exaggerated and stressed that
the board is only investigating. not
seizing machines. McQuaid. however.
said a press release issued by the
liquor-control board indicated loca-
tions could be cited for gambling
violations it the machines were on the
premises. even it no gambling was
observed. McQuaid said the machines.
though linked to illegal gambling.
were legalized in a 1984 ruling that
allows card contests or tournaments in
liquor-llcensed locations. even if cash
prizes are awarded.
Opponents of gambling demon-
strated earlier this year how video
poker games work. and the Chester
County district attorney said orga-
nized crime is profiling from the
machines. John Milliron. lobbyist for
about 400 firms that place video
machines. called the comment "a
cheap shot."
Pennsylvania House Finance Com-
mittee Chairman Fred Trella. the
prime sponsor of a bill to legalize
video poker and have it regulated by
the state. agreed that many eJdsling
machines are being used illegally,
and organized crime is profiling. but
added that tamper-proof machines
are available that would allow local
governments to collect all the profits.
"It's an alternative to taxes." Trella
said.
PAMMA said the situation is serious
and advised operators to get involved
or see their businesses affected.

Coins brand withdrawn
Brown and Williamson Tobacco
Corp. is withdrawing its Coins ciga-
rettes from the market.
Introduced in February as the first
cigarette brand lor sale only in vend-
ing machines. Coins was priced to sell
for 25 cents less than regular-priced
cigarettes in the same vending
machines. But according to Brown
and Williamson. Coins did not gain the
placement needed to support the
brand.
Irv Otte. Brown and Williamson
PLAY METER. December 1 . 1985
The Operator's Investment
Analysis Computer System
We DON'T Play Games
With YOUR
·A ntusement Business!
CUSTOM DESIGNED FO R THE
AMUSEMENT OP ER A TOR
Computer programs are special technical
instructions that "tell" a computer exactly what
to do. The OPERATOR'S INVESTME T
A ALYSI SYSTEM instructs your computer
to store and analyze information on aU the
amusement machines in your busine s. o, not
another accounting program. This system is
custom designed to give the operator the
information and feature he need to manage
more effectivery.
COMPLETE MACHINE HISTORY
Complete history of machine performance is
available on any machine you wish . Simply enter
the machine number you wish to review into the
Machine History I:>rogram. It will acx:ess and
print full disclosureon where the machine has
been, its revenues. profits, book value, and ROI
for each collection as well as the service cost,
percent split (if any) and the marhine's
depreciation llthedule.
Then, if you wish, the computer will provide
graphic plotting on your standard printer!
• EASIER RECORD
KEEPING
CUMULATIVE REP O R TS ON
PREVIO US COLLECTIONS
You need to be able to compare previous
collections for aU machines . The Forecaster
Program provides exactly that. It prints a report
itemizing the revenue collected on each nollchine
by location for the past 3 to S collections. It
provides cumulative revenue over that time
(usually a monthly summary).
ACCU RATE P ROFIT ANALYSIS
THRO UGH COST ALLOCATION
This system allocates aU costs associated with
your operation. General administrative costs.
location co •• s. and depreciation are all
considered when computing profit contribution
an return on investment. Depreciation expense is
handled automatically; each machine can have
an individual schedule which you choose.
The basic financial reports appear as shown on
this page.
• BETTER LOCATION
CONTRACTING
ROUTE COLLECTIO N R EPORTS ITEMIZE
EVERY MACHINE
Jljever hand write another collection report!
Since the computer knows what machines are in
which locations it can easily provide a printed
collection report form .
The computer provides a list of each machine
number and name at each location. It develops a
form on standard 8tn *x II" paper and provides
columns for meter readings and collected
revenues. If you want. print this form on two pan
paper so a copy can be left at the location.
This system is built around a profit center
concept. Each amusement machine is viewed as a
separate profit center with its own revenues,
costs, expenses, and investment. In addition each
location, each machine type, eve 'I each noachine
name can be analyzed as separate profit centers.
Maximize the performance of your profit centers
and you maximize the performance of your
entire operation.
YOU CAN SELECT FINANCIAL
REPORTS:
By Location
By Machine Number
By Machine arne
By Machine Type
By Maximum Return on Investment
By Minimum Return on Investment
By Maximum Revenue
By Minimum Revenue
By Maximum Net Profit
By Minimum Net Profit
By Location Type
• BETTER MACHINE
ROTATION
EASILY VERIFY METER
R E ADINGS AND R EVENUES
Included with the system is the easy to use Coin
Count Reconciliation Program. This program
maintains records on all your machine meter
readings. After each collection you simply post
the collected revenue (or tokens) and the new
meter readings. You can then print reports for all
machines. or machines off by any specified
amount. Even free tokens are taken into account.
TWO AUDIO INSTRUCTIONAL
CASSETES EXPLAIN EVERY
FEATUR E IN DETAIL
When you order T he Operator's Invest ment
Analysis system you will receive a notebook
containing an installation manual, two instruc-
tional cassette tapes and the program dislc. The
installation manual contains forms and
explanations to simplify gathering the needed
information on each machine.
RO UTINE D ATA ENTRY
Simply enter machine number and revenues -
and be sure to tell it if you moved something.
That's right. The only required data ent ry after
each collection is the machine number a nd the
revenue collected for t hat mach ine. A nd
collections can be entered in any order at any
time! If you move a machine from one location to
another you simply enter the machine number
and the location code oft he new location. If you
sell a machine, delete it from the file, if you buy a
machine add it to the file .
HARDW AR E R EQ UIR EM ENTS
Available for MSDO S, C P / M , A P PLE
compatible computers and TRS-80 computers.
FOR MORE INFORM ATION:
Call or write IMC at the address below. We11
send you a FR EE brochu re with sample
printouts. For a demonstration ask for our
DEMONST RA TlON DISKS for IBM and
TRS-80 computers!
9lRT ROJI'INe
IQI!EIIIW1£
TYPE
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VJO
VJO
JOUST
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BURCER Tlll& VlD
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VJD
12 CA!X.A
IJ STAR CAS1U: VI 0
4
5
6
7
8
9
10
CUlrtP&O£
m:xx:ER
L L 91 . 75
L 88.25
t. L L L L L L 48.75
L $ \412.50
'IUI'AL !Qti£R rtf 11ACJIJNES IN 9'JIT
AVERAGE R£\llnl£ PER ' DAY
AVDIAC& PRJf'JT PER DAY
AVF.RACE 11001< VALUE PDI 11.\CHIIIE
L $ 46 . 40
$ 42. 20
$ 121.70
$ 95.70
$ 56.10
$
$
$
$
$
$
59.70
76.90
57.20
51.70
26 . 40
634.03
DEPRilC.
$
$
$
$
$
$
$
$
$
$
$
11.51
11.51
28.76
28 . 76
28.76
17.26
11.51
17.26
11 . 51
5. 75
172.58
t.DI4JN.
$
$
$
$
$
$
$
$
$
$
$
15.34
15.34
15.34
15.34
15.34
15.34
15.3 4
15 . 34
IS. J4
15.)4
lSJ . 42
11001< VALUE AOJ
83 . 10\
$ 1600.00
62.57 \
19.20 $ 1600 . 00
252 . 71\
121.19 $ 2500 . 00
164.8)\
82 . 19 $ 2600 . 00
47.53\
22.79 $ 2500 . 00
114. ,,,
39 . 70 $ 1800.00
176 . 91\
71.25 $ 2100 . 00
93.72\
)5.95 $ 2UOC . OO
)), 45 $ ISOO.UO
I 16.27\
1.25 $ 500.00
ll .U'i\
126 . 16\
452. 46 $187UO.UO
PROt' IT
$ 25. 50
$
$
$
$
$
$
$
$
$
$
MYS
7.0
7.0
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7.0
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$ 201.786
$ 64.6369
$ 1870
-------------------------~----------------------~
Name:
Address:
City, State, Zip:
INNOVATIVE MANAGEMENT CONSULTANTS
611 LaRue, San Marcos Texas 78666
512/396-3330
·-----------------------------------------~---~

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