Play Meter

Issue: 1984 September 15 - Vol 10 Num 17

CALIFORNIA TO VOTE ON VIDEO LOTTERIES • COMMODORE SU ES ATAR I ENGINEERS • NAMCO
EMPLOYEE JOINS BMI • WICO GRANTED NEW JERSEY CASINO SERVICE LICENSE • 'ROCK MAGAZINE'
RATED BEST • INDUSTRY SUPPO RTS HOMEF REE PROG RAM • C IG ARETTE TESTED FOR HISPANIC
MARKET • COIN-OP SAFETY STANDARDS SU BMI TTED • PAVLOFF REPORTS SUCCESSFUL YEAR •
KONAMI ENFORCES COPYRIGHTS • SU RVEY SHOWS VEN DI NG UPSWI NG • ROCK-OLA APPOINTS
DISTRIBUTORS • BULLWlNKLE'S OPENS IN RICH MOND • CALIFO RN IA OKS 'LITTLE CASINO I' AND 'II'
CALIFORNIA TO VOTE ON
VIDEO LOTIERIES
The initiative process in California
government has allowed propo-
nents of the video lottery to submit a
petition for the video lottery issue to
appear at the polls on November 6.
The petition was assembled by a
company hired by advocates of the
vi d eo lo t tery, and it collected nearly
o ne million signatures. After dis-
qu al if yi ng t he non -voter, non-valid
si gnat ures, there were still more
t han enough signatures to bring the
issue to t he voters .
Cal if ornia ' s initiative process
allows an issue to be placed on the
ballot if 500,000 registered voters
request it by signing a petition .
Education is an extremely vital
concern of many voters, and the
petition specified that profits from a
video lottery would be earmarked
for the educational system .
" The people read accounts of
huge winnings in lotteries and feel
they should have a chance to win ,
too . Then on top of that, the petition
said the money would go for educa-
tion , so that' s why so many people
signed the petition," said Dennis
Loper of the California Coin Ma-
chine Association .
He continued , " It' s too bad
though that they don' t know the
detrimental and negative side of the
issue."
The California Coin Machine
Association is opposed to the video
lottery in California , but according
to Loper, waging an opposition
campaign would be too expensive,
probably around $5 million .

COMMODORE SUES ATARI ENGINEERS
Eight days after Jack Tramiel
bought Atari Inc.'s home computer
and video game operations (Play
Meter, August 15, p . 11), Commo-
dore International sued four former
eng i neers that left the firm to work
for Tram iel at Atar i.
Tramiel founded Commodore
and ran it for 25 years. He resigned
i n january after a dispute with Irving
Gould , Tramiel ' s longtime partner
and Commodore's chairman and
largest shareholder.
Commodore charges that the
PlAY METER. September 15, 1984
engineers stole design secrets
before they left Commodore. The
suit, filed in state court in Chester
County, Pennsylvania , alleges that
Commodore 's Engineering Direc-
tor, Shiraz Shivji , resigned and then
persuaded other company engi-
neers to work for Atari . (Also,
several top managers have left Com-
modore for Atari.) The suit also
alleges that the engineers brought
pilfered design documents, con-
sultant papers, and a machine pro-
totype .
A state judge granted Commo-
dore a temporary injunction barring
the former Commodore engineers
from "using or disclosing in any
manner whatsoever any trade
secrets or proprietary or confiden-
tial information of Commodore. "
" The lawsuit ... is the first public
salvo in what many in the industry
expect to be an increasingly bitter
face-off between Mr. Tramiel and
Commodore ... ," The Wall Street
journal reported on July 13.

11
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• Low Voltage Long-Life Motor
• Easy Installation
The real inside story on The
Redeemer is not what's in it, but
what players get out of it: valu-
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citing prizes. Nothing stimulates
play like the added value of
more rewards for playing skills,
more bonuses for the two bits.
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®
nEWS
NAMCO EMPLOYEE
JOINS BMI
Edwin Anderson has joined Broad-
cast Music, Inc. (BMI) as a so ngwriter
affiliate.
Manufacturing manager for
Namco America, Inc. in Sunnyvale,
Anderson reviews music for use
in the games. He also composed
the theme for the TV program
"Starcade," a JI M Produ ct ion ,
shown nationally on WTBS as well
as other television stations.
With this signing, Anderson
becomes a member of the world's
largest music licensing organiza-
tion. BMI, which represents more
than 71,000 writer and publisher
affiliates, offers a selection of more
than a million songs and musical
compositions to all public users of
music, such as radio and TV stations,
nightclubs , sports arenas , hotels,
motels, and others.
By law, these music users must pay
a fee to publicly perform BMI
licensed works. The fees, collected
by BMI , are distributed to affiliated
writers (and publishers) whose
music has been performed . A minor
percentage is subtracted by BMI for
operating expenses.

Columbus, Ohio 43219
614-252-8878
11111111111111111111111111 111111 II II 11111111111111111111
Own
Your
Own
Pay
Phone
WICO GRANTED NEW JERSEY
CASINO SERVICE LICENSE
Wico Corporation , a designer,
manufacturer, and supp lier of parts,
supplies, and accesso ries for the
coin -o perated industry, was recently
granted its Casino Service Industry
License by the New jersey Casino
Control Commission.
The New Jersey license, in co m-
bination with its Nevada li cense,
gives Wico the ability to service the
gaming industry worldwide.
"Wico has looked forward to
obtaining this license for quite some
time," said Gordon Goranson, presi-
dent of Wico. " It allows Wico to
continue to support the gaming
industry, and at the same time ,
opens new and exciting opportuni-
ties for expansion."
Founded by Max Wiczer in 1940,
Wico operates sales and distribution
centers in Niles, Illinois (corporate
headquarters) , California , New
jersey, Georgia, Nevada , and Texas.
International offices are located in
Taiwan and Japan.

And Keep the Profits
Rand of Phoenix, Inc.
manufactures coin-operated
telephones. Our telephones:
• meet FCC part 68
requirements
• have long-distance
calling capabilities
• are constructed to
resist vandalism
For information call
1 (800) 262-RAND
12
'ROCK MAGAZINE' RATED BEST
ROCK Magazine has been rated
as the " best general" music maga-
zine in the United States in a recent
issue of Details magazine. It was
cited as "the best cha rt-oriented
glossy" in the country.
Feature writer "Mi les " reviewed
16 of America's best-selling music
publications, including Rolling
Stone, Circus, Creem, and Musician.
He described ROCK Magazine as
"well designed, professional, good
color," and cited its "enthusiasm ."
In reviewing the April '84 issue, he
noted, "The issue has Duran Duran,
Bowie, Adam Ant, Roger Daltrey,
Ozzy Osbourne, and Prince all held
together with articles like 'The
Sexiest People in Show Biz. "'
ROCK Magazine is distributed in
more than 35 countries abroad , as
well as in all 50 states. In addition,
ROCK Magazine is distributed to
every U.S. military base in the
United States and overseas.

PLAY METER. September 1 5, 1984

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