r
"OUII/ty Is Our Flm/ly Tfldltlon·
nEWS
TAITO
CONSOLIDATES OPERATIONS
TOKENS
800-227-5813
IN CA 800-227-5814
Quality control personnel at Hoffman & Hoffman
checking diameter of token with m1crometer
• Immediate same-day ship-
ment on stock tokens
• Quality artwork and design
service at no charge
• Hoffman & Hoffman tokens
are minted under the most
rigid quality control
standards.
• We match Old World crafts-
manship with advanced
technology.
• Hoffman & Hoffman has
the best prices and fastest
delivery for stock or custom
tokens.
• You can buy the best
tokens for less. Check
our prices and see.
HOFFMAN (J HOFFMAN
P.O. Box 896, Carmel, CA 93921
10
Taito America is reducing its staff
and facilities at its Elk Grove Village
site "to a level that can operate pro-
fitably in a much smaller market,"
Taito America President Paul Mori-
arity revealed in late August .
" In an effort to react to the
realities of the current video game
marketplace," Moriarity said, " we
are in the process of consolidating
our operations.The video game
business has no need for the pro-
duction capability now available. To
think that factories designed to
build 300, 500, or 1,000 games per
day can be profitable in this market
is just unrealistic," he continued.
"At Taito America , we believe that
you have to adapt to the present
market conditions and not live in
the past."
Details on the number of employ-
ees to be laid off and information on
which facilities are to be eliminated
were not available.
A spokesman for the company
said that despite rumors to the con-
trary , Taito America is not getting
out of the business. "We have every
intention of being around for the
long haul in coin games," Moriarity
added . " We figure that it will be a lot
easier to do if we concentrate our
efforts on new approaches to
amusement games and let others
preserve dinosaurs."
" Taito Corporation , as the largest
operator in the world , will always
have product," said Marty Glazman
of Taito, " but the manner in which it
is delivered to the U.S. market may
undergo some changes."
Moriarity, who became president
of Taito in 1983, said that there are
many new and exciting things in the
works for the upcoming season
which would likely be introduced at
the JAMMA and AMOA shows.
The company's recent releases
include Elevator Action, Exerion ,
and 70- Yard Fight which continue to
appear on the " National Play
Meter."
Taito America is a wholly owned
subsidiary of Taito Corporation of
Tokyo, which was founded in 1953.
The company formed its American
branch in 1973 and licensed a variety
of video games to U .S. manufac-
turers. Taito introduced Space
Invaders in 1978, and by 1981 there
were more than 300,000 Space
Invaders machines throughout the
world. Taito America began manu-
facturing games in 1979 and com-
pleted its first all-American made
game , Qix, in 1981.
•
THE CALENDAR
S.ptemb•r 20-29
1964 Michigan Coin Machine
Operators Association Convention
and Exhibit. Plymouth Hilton Inn. Pty-
mouth.MI. For information. contact
MCMOA or 517/372-2323.
S.pt•mb•r 20-29
WA.M.O. Foil Conference. Midway
Motor Lodge. Brookfield. Wisconsin .
For more information. contact Joe
Phillips at 414/529-4704.
Jock Rielley. NAMA. 7 South
Dearborn St.. Chicago. IL 60600.
Telephone: 312/346-03 70.
Octob•r 11-14
13th National Exhibition of Auto-
matic Amusement Machines
(ENAOA). Congress Building ot the
EUR. Rome. For more information.
contact SAPAR at Via dl Villa Potrizi
10. Rome. Italy 00161 . Telephone:
84-41 -505: 84-14-81 .
Octob•r 11-14
Octob•r 24-27
1964 NAMA Notional Convention-
Exhibit of vending and food service
management. Georgia World Con-
gress Center, Atlanta. GA. Contact
1984 AMOA lntemotionol Exposition
of Games and Music. Hyon P..egency.
Chicago. IL. Contact AMOA at
312/654-AMOA.
PLAY METER. October 15. 1964
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