Play Meter

Issue: 1984 November 01 - Vol 10 Num 20

I.AY
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Twice a Month Publication for the Coin Operated Entertainment Industry
'VBPA
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I
Member Business Publications Audit
CONTENTS/
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Volume 10. Number20/November 1.1984
FEATURES
The State of the Industry
31
1984 will be known as "The Year of the Crunch" in the coin-op amusement industry.
Play Meter's 1984 State of the Industry findings reveal that the average video game is
grossing a mere S53 per week.l3ut there were some positive findings. Read about the
positive and negative aspects of the industry in 1984 and Play Meter's predictions for
1985 in this special report. Charts and graphs illustrate the findings.
48
Operators Sound Off
Operators tell manufacturers and distributors how they feel about the industry and
offer suggestions for its growth.
53
Buying Report
What are operators going to buy in '85? Play Meter contacted operators throughout
the United States to find the answer to this question. Videos seem to be at the bottom
of just about everybody's list.
DEPARTMENTS
6
7
8
18
20
62
Up Front
Letters to the Editor
News
Tournaments
National Play Meter
Frank's Cranks
65
69
7 4
7 6
80
94
Scoring Success
Technical Topics
New Products
Aids to the Trade
Classified Advertising
Commentary
Cover Credit: Hugh Armstrong of Cherokee Studio in Pensacola. Florida .
Publisher and Editor:
Ralph C. Lally II
Editorial Director:
Valerie Cagnevich
Managing Editor:
Laura R. Braddock
Editorial Assistant:
Dawn Adorno
Art Director:
Katey Schwark
Typogrophen:
Ja Ann Anthony
Diane Cooper
Graphics Designer:
Margret Vincent
Contributing Editor:
Mike Shaw
Technical Wrlten:
Randy Fromm
Frank Seninsky
Dispensing our popular and exciting
toy-filled egg capsules is fun
and profitable. Contact us for
equipment and supplies.
Toll-Free 1-800-EGG SHOP
ceo INNOVATIVE
ill] !~~~!~~'~!o~~'
QUARTER
f)FTER QUARTER
autorovo
kiddie rides
of america Inc.
WHERE QUALITY
STAYS
NUMBER ONE
P 0 Box 907
Frederi cksbu rg , VA 22404 -0907
Teleph one 703/373-2853
In Canada:
Ralph's Automatic Com Mach1ne Ltd
Burnaby. 8 C. V3N 3C6
Telephone : 604/525·5656
In Eu rope :
C1rkel Trading International b v
3765 AA Soes t Hoi Ia nd
Tete · 02155 17434 • Telex 73381 wka
4
Correspondents:
Mary Claire Blakeman
Bill Brohaugh
Bill Kurtz
Gene Lewin
Charles C. Ross
Roger C. Sharpe
Advertising Manager:
David Pierson
Classified Advertising:
Karen Gray
Circulation Manager:
Renee' C. Pierson
Accounting Monoger:
Susan Biggs
European Representative:
Esmay Leslie
Counsel
Rufus King
PLAY METE I\. November 1. 1984.
Volume 10. No. 20. Copyright 1984 by
Skyb ird Publ ish ing Company. Ploy
Meter ( ISSN 0162· 1343)(USPS 358·
305 ) is published twice monthly on the
1st and 15th of the month. Publishing
office: 6600 Fleur de Lis. New Orleans,
La. 70124: Moiling address: P.O . Box
24170, New Orleans 70184, U.SA.:
phone : 504/ 488-7003 . For subscrip-
t ions : 504 / 837 -7987 . Subscription
rates: U5. and Canoda-$50: foreign :
$150. olr moll only. Adverrising rates
are available on request. No port of this
magazine may be reproduced with-
out expressed permission. The editors
ore not responsible for unsolicited man·
uscripts. Ploy Meter buys oil rights,
unless otherwise specified, to accepted
manuscripts. cartoons. art work, and
photographs. Second-class postage
pa id at New Orleans. LA 70113 and
additional mailing offices . Postmaster:
Send Form 3579 to PLAY METER, P.O.
Box 24170. New Orleans. LA 70184.
European Office: PLAY METER Pro-
morions,"Harescombe" Watford Rood.
Northwood Middx. England. North-
woo d 29244.
PLAY METER. No vembe r 1 . 1984

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