LAY
Twice a Manfh Publication far fhe Cain Operated Entertainment Industry
WBPA
Nember Business Publications Audit
CONTENTS/
Nember.
Volume 10, Number 9/May 15, 1984
FEATURES
Arcade Strategies
Haw same arcades are adjusting to fewer quarters . . . . . . . . . . . . . . . . . . . . . . . .
Key in to token promotions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Ticket dispensers: player incentive can increase arcade traffic ................
Food can increase an arcade's profitability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Coinman: Tom McAuliffe ................. . ... . ............. .. ...........
Policing the Industry
19
25
31
40
50
55
P.ager Sharpe urges industry members to police the industry themselves-to examine
its internal business practices and. when necessary, change fhem . He also warns
readers of the " election year syndrome."
More in this issue
Novelties diversify arcade equipment, p. 1 0. and Photon: a high-tech fantasy
experience. p. 46.
DEPARTMENTS
6 Up Front
7 Letters to the Editor
11 News
18 Tournaments
30 Equipment Poll
60 Legal Hints
62
64
6 7
71
Frank's Cranks
T.chnlcal Topics
New Products
Classified Advertising
18 News Briefs
~--------------------------------------------------------,
Cover Credit: Hugh Armstrong of Cherokee Studio in Blaine, Tennessee.