Play Meter

Issue: 1984 May 01 - Vol 10 Num 8

UP FRONT
III . . HIIHIIIIIIIIIIIIIIIHIIIIIIIIIHHHIIHII . . . . . . . . . . HIIHII . . . IIIIIIIIIIIIIIIIIIIIIHHIIIIIHIHIIIIIIIIIIIIIIIIIIIIIII
let's Strive
for One Super Show
'
• III . . IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIHIHIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIHtiiHII . . . . . . . . . . . . H . . . . . . IfHIIIIIII . . .
The AOE and ASI are history. Anyone who
attended both shows knows neither one had the
support of the entire industry.
Manufacturers led by AGMA enlisted the support
of distributors and ASI had a show of manufacturers
and distributors. Operators, on the other hand ,
supported AOE and were insulted that a number of
major manufacturers and distributors ignored them .
It's a sad situation that has caused hard feelings
throughout the industry. AVMDA, the distributors '
association , was formed to address problems and find
compromises for serious industry concerns. When
confronted with AGMA deciding to stage a rival
springtime show, AVMDA joined forces with the
manufacturers instead of seriously looking at the
consequences for those who would be hurt-the
operators.
AGMA boldly stated that since manufacturers
spend the most money exhibiting at shows, they should
be able to say how a show is run. ASI had a beautiful
setup for all the big spending companies-no expense
was spared . But complaints prevailed from smaller
exhibitors who were stuck in low-traffic corners.
Come on, if there were complaints about previous
AOE shows, why didn't the sponsors hear them? AOE
listened to comments for three years so it could try to
put on a successful show for all. And it happened last
year because even manufacturers who resisted the
need for a spring show praised the success of AOE '83.
The AGMA president claimed that Play Meter has
been " persistent~y trying to drive a wedge between the
operators, distributors, and manufacturers. "
In actuality, AOE hosted free general sessions the
first several years of AOE designed to bring operators
and manufacturers together. Seminars never before
attempted were held to give operators an opportunity
to hear competent speakers . discuss vital issues.
Distributors and manufacturers were sought as
speakers. Operators were very pleased with what was
offered , and we heard no complaints from manufac-
turers and distributors . Play Meter is driving a wedge?
Quite the contrary .
AGMA ha s also questioned the " profits" derived
from AOE . " We do not have any idea what happens to
the profits generated by Play Meter or its co-sponsored
show, the AOE . Suffice it to say, both are profit
oriented organizations," AGMA claims.
For years, operators have questioned profits from
overpriced equipment. Aren ' t manufacturers profit
oriented? If not, we better sell any stock we may have in
those companies . Since when does anybody in this
industry have to apologize for making a profit? How
much of the manufacturers ' profits go back into the
industry?
Now that ASI is over, profit isn ' t exactly the topic of
conversation at AGMA/ ASI meetings. Ralph Lally went
out on a limb, hoping to break even on that first AOE
show. Those huge profits AGMA speaks of weren 't
there . However, as AOE became successful , plans were
made to reinvest money back into the industry.
So now we all look to 1985. AGMA has placed ads
in the trade publications claiming that ASI " exceeded
expectations. " However, it claimed it expected 7,000
attendees.
Surely, something can be worked out. The spring-
time is ripe for a show-AOE already proved that for
the industry. Everyone should strive for the ultimate
g~al-one super show. Why couldn ' t it be sponsored
by all associations involving operators, distributors,
and manufacturers?
The industry needs to work together-not against
itself. Can ' t we work together? The coin-op industry
has a lot of outsiders to fight without having to battle
itse If.
Valerie Cognevich
Editorial Director
Letters to
the editor
~
. .
'Devilish' cover
It has been my pleasure to read
your very informative magazine
over the past four years. I have read
your magazine and enjoyed the
editorial content not only from a n
in formational standpoint, but also
from the a ppreciation for the
graphics that you have used to illus-
trate many of your concepts and
articles.
Our company represents 163
franchised Putt-Putt Golf & Games .
game rooms which are loc ated
throughout the United State . We
have buil t our sys tem of game rooms
on one basic principle, which is th at
we are a family, fu n, and entertain-
ment center which appeals to all
ages. Our marketing approach has
been to encourage everyone to visit
our game rooms and enjoy playing
video games at our clean, whole-
some facilities. Based upon the gross
receipts of our game rooms and the
growth pattern of our company
during the past five years, we feel
that this marketing thrust has been
most successful.
Due to the immense amount of
work, time, effort, and money th at
we h ave invested in the game room
industry, I felt that I must take this
opportunity to express my sincere
disappointme n t in the subject
matter which Play Meter chose ro
use its cover photo on the March 1
edition.
Over the past five years, our com-
pany has fought many battles with
hostile city councils and town
fathers in an attempt to convince
them that video game rooms are not
an "addictive," "sinful," or nega tive
business for their community . We
PLAY METER, May 1, 1984
have fought these battles based o n
the point that the video game
industry ha received a bad "rap"
from many so-called video game
expert around the nation. We have
also shown that our company could
offe r a clean family game room
environment through strict man-
ageme nt contro ls.
Your choice of a "devi l" being
observed by three you ng children on
the cover of your March 1 edition of
Play M et e1· can potentially nega te a
great deal of the positive public
relations work that we have under-
taken during the past five years. I do
not think th at your magazine really
wanted to portray a group of youth
smiling at and inter-reacting with
what most Americans have come to
know as a symbo l of the devi l or
satan. While this particular cover
h as great creative impact, I do
believe that you could have selected
numerous other creative subjects
relating to the video game industry
ro use in lieu of the statue image of
the devil portrayed on this parti-
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7

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