LAY
Twice a Month Publication for the Coin Operared Enrertainment Industry
'W'BPA
Member llusiness Publications Audit
CONTENTS/volume
Member.
10, Number4/March 1, 1984
FEATURES
Marketing Coln-Ops
24
The industry has its broadest variety of games ever to offer the public, but the public
isn't playing . Why? Could an industrywide marketing campaign improve the coin-op
business? Mike Shaw talked to several industry executives to get answers to these
questions.
36
Exldy's 'Crossbow'
With its new ma'5s memory game, 'Crossbow: Exidy is in the chips in more ways than
one. Mary Claire lllakeman reports on 'Crossbow's' new technology, why and how it
was developed, and its future.
More In This Issue
Cover Story: ZAP, p. 21; Bally Advance Open House draws many industry survivors, p.
23; French snub amusement-only devices, p. 40; It's game over in Marshfield, p. 48;
The U.S. National Video Game Team rates games, p. 62.
DEPARTMENTS
6 Up Front
7
10
12
50
52
59
Letters to the Editor
News
Equipment Poll
Scoring Success
Coin of Vantage
Legal Hints
64
72
74
81
83
88
Critic's Comer
Frank's Cranks
New Products
Aids to the Trade
Classified Advertising
News Drlefs
Cov.r c19dlt: ZAP-Zany Animated Productions. Photographer: John Svoboda, Santo
Ana, California. See page 21 for information about ZAP and its products.