Play Meter

Issue: 1984 June 01 - Vol 10 Num 10

the new games.
W ayne C . Westman
St. G eorge, Utah
Top video players
Letters to
the editor • •

In your March 15, 1984 issue (p.
84), Twin Galaxies International
Scoreboard is mentioned as a n
institution that ho nors "the top U.S.
video game p layers of 1983."
How can we enter our top video
game players? We have a video
game playing genius here that
discourages contests beca use he
wins with very little inves t ment into
Audio VisuGI
Amusements
Emotional effects
Thank you for reprinting Dr.
Mehrabian's and my article, "Lights
Out at the Arcade" (Play Meter,
April 15, p.lO) . As our research
shows, it is important for game
designers and manufacturers to con-
sider how players feel while playing
video games. Our findings specifi-
cally pinpoint those emotional
effects of games which are likely to
maximize preferences for them.
Currently, we are working with
manufacturers to assist in develop-
ing and/ or modifying games so as to
make them emotionally and psycho-
logically more appealing to players.
At any stage in the design and
development of a video game, start-
ing from the concept (story board)
stage on to the finalized product, it is
possible to test the emotional effects
of various game features. These fea-
tures can then be modified, if neces-
sary, to obtain the desired emotional
impact on players.
It is our opinion that in the pre-
sent highly competitive video game
market, manufacturers who seri-
ously consider the psychological and
emotional needs of players are apt co
have a substantial advantage over
those who either neglect these game
characteristics or who consider
them only in an intuitive, informal,
and non-scientific way.
I really appreciate all that you
have done for myself and Dr.
Mehrabian. We hope to work with
you and your magazine in the future.
Warren W ixen
Santa Monica, California
PlAY METER. June 1. 1984
Editor's Note: It usually takes a
player many quarters to learn to play
a game well. A few players are an
exception to this rule, but we beleive
good players should have the
opportunity to be recognized.
Good players can bring attention
to equipment. Wh en someone plays
a game well, he often draws an
audience who wants to try the game.
Offering the finest
new and used

equ1pment
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(N in .) D o nkey Kong II * $11 95
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YOU'VE TRIED THE REST,
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For further information, call Pete Entringer (collect)
7
operators lost a bundle in the
process.
But, because this so closely paral-
lels with what is going on in the
amusement games industry roday, I
really wonder how many operators
are going to lose a bundle before the
manufacturers realize that they have
Recruiting players
a much greater obligation to build
the size of the universe of players.
Maybe the game manufacturers
A few months ago (Play Meter,
December 31, 1983, p. 6), I dropped can truly "open the books" on their
you a note in response to some show and, in theory, "tax" every
observations gained after reading a manufacturer proportionately, put-
few consecutive issues of Play Meter. ting matching funds into educational
At that time, it seemed to me that activities to increase the universe of
the games operations business was games players. But it is absolutely
heading in exactly the sa']e direction going ro take millions of dollars over
that the bowling industry was head- the next 10 years (and 10 years is
what it really should take) to bring
ing a couple of decades ago.
Frankly, I don't know whether the games industry back to a level of
either AMF or Brunswick lost a health that is dramatically better
penny in their zeal ro create about than anything the industry has ever
twice as many bowling lanes as were seen.
Nobody can say "let George do it"
necessary to handle the "universe"
of bowlers in those days. I do know because George is probably broke
this-Brunswick owns literally hun- right now.
The strange thing about all of this
dreds of bowling establishments-
and may be happy as hell about the is an observation we made at a
whole thing. But I think that a lot of swimming pool operatOrs confer-
It sounds lik e y ou are in a
frustratin g situation . Since this
player is a pro, could h e h elp you run
or officiate tournam ents? This
would give him recognition and
other players a chance at winning .
CALL TOLL FREE
800·227·5813
INCA 800·227·5814
OR 408·625-5333
8
ence in Indianapolis. The theme was
"Let's Sell More in '84. " But in the
games business, the theme is differ-
ent. I think the theme has tO be "Can
We Survive Until '85?"
J. C. Evans Sr.
Vice President
Gold Medal Products Co .
Cincinnati, Ohio
Management articles
I just want tO tell you how much I
enjoy the management oriented
articles in your publication. Although
I'm not in the coin-op business, I
still find the articles valuable tO me.
Articles like: "The traps of joint
ownership" by Craig Donoff in the
April 1 issue (p. 108) . "How tO give
a deposition" by Harold Gould &
Laurence D. Merritt in the March 1
issue (p. 59)."Tax Tips" by Irving
L. Blackman in the March 15 issue
(p. 69)
Keep up the good work!
Rick Botts
Jukebox Collector
Des Moines, Iowa
"Ouality is Our
Family Tradition"
HOFFMAN {J HOFFMAN
CARMEL ·BY ·THE·SEA CALIFORNIA 93921-0896
PLAY METER. June 1 . 1984

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