Play Meter

Issue: 1984 July 01 - Vol 10 Num 12

SNAPSHOTS
Shirley Merlo has joined Ara-
chnid, Inc., maker of English
Mark Darts.
In the newly-created position
of inside sales representative,
Merlo will sell repair parts and
promotional products and dart
accessories. This new position is a
reflection of the recent growth in
popularity of English Mark Darts.
Merlo will contact operators
and distributors nationwide, and
will expedite incoming orders for
these product lines to give rapid
and comprehensive service to
Arachnid's customers.
Merlo is a competitive player
on dart leagues.
Exidy has reorganized its sales and marketing department.
John A. Barone, in addition to his responsibilities as national sales
manager, has taken on additional duties as director of domestic
marketing and advertising.
Mireille Chevalier, who shares the responsibilities of national
sales manager with Barone, has expanded those duties and taken on
additional responsibilities as international director of sales and
marketing.
Barone and Chevalier will report to Pete Kauffman , president of
Exidy, Inc.
8
Donald M. Destry has been
named vice president of market-
ing for IDEA (Industrial Design
Electronic Associates, Inc.) of
Sycamore, Illinois. He will be
responsible for planning and
directing sales.
Destry has 25 years experience
in engineering, sales, and service
in the agriculture, public safety,
and military marketplaces.
Patrick Reed, vice president
and marketing director for Enter-
Tech, ltd., recently resigned from
the company to accept a corpo-
rate position outside the coin-op
industry.
Reed was instrumental in the
development of Enter- Tech's
successful Moppet Video game
line for children. He entered the
games industry in 1981 as regional
sales manager for Tuni Electro
Service, Inc., and advanced with
the company in its eventual pro-
gression into Enter-Tech, Ltd.
PLAY METER, July 1 , 1984
Kathy Brainard has been named
director of marketing promotions
for Dynamo , a position which
includes the organization and imple-
mentation of Dynamo's nationwide
tournament and league programs
for both table soccer and pool. She
will also be responsible for the com-
pany's public relations.
Her experience in the industry
includes three years as promotional
coordinator at Tournament Games
in Seattle and being an editor for an
industry trade publication.
" We're very pleased to have
Kathy at Dynamo," commented
Mark Struhs, vice president sales
and marketing. " Her knowledge of
all levels of the industry-player,
operator, distributor, and manufac-
turer-should prove invaluable in
the development and growth of our
promotional programs."
As a player, Brainard has earned
Master status on the professional
table soccer tour. She is co-author
of " The Complete Book of Foosball."
--
Vincent j. Buccellato has been
named vice president of sales for
Philip Morris, replacing Robert H.
Cremin , who becomes vice presi-
dent and director of special pro-
grams of Philip Morris Inc.
Buccellato joined Philip Morris in
1967 as a marketing analyst. He was
appointed assistant to the director of
distribution and customer service in
1972 and in 1975 was named assistant
to the vice president of finance. He
was appointed brand manager, new
products, in 1975; brand manager
for Merit in 1976 ; and brand man-
ager for Marlboro in 1977.
PLAY METER. July 1, 1984
Robert Sanchez has been named
chief financial officer of Betson
Pacific, a Los Angeles amusement
and vending distributor. Sanchez
had served as controller for the firm
since 1979.
In accepting the position, Sanchez
predicted a careful, but aggressive
sales stance for the company. He
said Betson will devote more effort
to selling the industry basics-juke-
boxes, pool tables, pinballs, and
cigarette machines-and estimated
the growth of the next few years to
be in sales of "traditional vending
products. "
Mike Shaw, news and feature
edit or for Play Meter for the last two
years, has decreased his involve-
ment with the magazine beginning
with this issue. Although Shaw will
no longer produce the Play Meter
News section , which he developed ,
he will continue to contribute fea-
ture articles to the magazine.
"This industry and the issues
which relate to its survival and the
success of its people have become
very important to me," Shaw said. " I
know that I will continue to be
involved with them for a long time ."
Sanford Murch has been named
director of sales and marketing for
Rowe International's Grand Rapids,
Michigan , office . He will oversee
sales of Rowe's dollar bill changers,
coin-op phonographs, and OEM
component products.
9

Download Page 8: PDF File | Image

Download Page 9 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.