Play Meter

Issue: 1984 July 01 - Vol 10 Num 12

Sigma games
Letters to
the editor
• • •
On page 61 of the April 15 issue
of Play Met er, you mentioned that
Sigma Enterprises of Tokyo, Japan,
will start distribution of two new
games, Scion and Akazukin, avai l-
able as kits also .
I have a few Sigma machines,
namely Spiders, that are badly in
need of conversion kits . Please send
me information on where I may
obtain kits for the Sigma machines,
or who I can contact o n this matter.
Something on your mind you want to vent?
Got a gripe? Full of praise? Ha ve a
question? If you have comments on the
coin operated entertainment industry,
write to Play Meter. Our "Letters to the
Editor" columns are dedicated to you, the
operator/ reader.
All letters must be signed; if requested,
only initials will be used or the name
withheld from print. Please include return
address (although, for the sake of your
privacy. addresses will not be printed.) All
letters subject to standard editing. Be
conctse.
PLAY METER. July 1 , 1984
Editor's Note: Sigma's address in
Japan is: 13 - 11, Udagawacho,
Shibuya-ku, Tokyo, 150, Japan.
If anyone knows of an address in
America for the firm, please contact
Play Meter.
Audio VisuQI
Amusements
Clarification
I would like to clarify an item that
appeared in a feature on Audio
Visual Amusements, a Sr. Louis dis-
tributor and a competitor of mine.
(Play Meter, May 1, p. 32) After
mentioning how other disrribs in Sr.
Louis have closed while A.V.A.
thrived, your article says that Bally
Midwest (where I was manager)
"struggled, and replaced branch
manager Joe McCarthy with former
World Wide manager Jerry Wom-
ble."
This is nor, in my opinion, accu-
rate reporting. I resigned from Bally
Midwest in February and immedi-
ately took a position with Atari
Distributing. The move had nothing
whatsoever to do with A.V .A. or irs
business. Bally Midwest Sr. Louis's
marker penetration and efficiency,
while I was manager, is a matter of
record that was not fairly portrayed
by your article.
Otherwise I like your magazine
and articles very much.
Joe McCarthy
Atari Distributing Inc.
Elk Grove Village, Illinois
Any information on any kits that
will fir the Spiders machines will be
appreciated.
Leonard Guillory Jr.
Computer Power
Amusement Co.
Beaumont, Texas
Offering the finest
new and used
equipment
REPRESENTING LEADING FACTORIES

SALES, PARTS, SERVICE

NEW IN CRATE
(Cine.) Dragon's Lair (1000 disc) $3495
(Nin.) Donkey Kong II $1095
(Myl.) M.A.C.H. 3 $2795
(Nin.) Mario Bros. $1095
(Nin.) VS System call
(Zaccaria) Farfalla $1795
(Nin.) Punch-Out call
YOU'VE TRIED THE· REST,
NOW TRY THE BEST
''We're Eager To Serve''
1809 Olive Street
St. Louis, Missouri 63103
314/421-5100
For further information, call Pete Entringer (collect)
7
SNAPSHOTS
Shirley Merlo has joined Ara-
chnid, Inc., maker of English
Mark Darts.
In the newly-created position
of inside sales representative,
Merlo will sell repair parts and
promotional products and dart
accessories. This new position is a
reflection of the recent growth in
popularity of English Mark Darts.
Merlo will contact operators
and distributors nationwide, and
will expedite incoming orders for
these product lines to give rapid
and comprehensive service to
Arachnid's customers.
Merlo is a competitive player
on dart leagues.
Exidy has reorganized its sales and marketing department.
John A. Barone, in addition to his responsibilities as national sales
manager, has taken on additional duties as director of domestic
marketing and advertising.
Mireille Chevalier, who shares the responsibilities of national
sales manager with Barone, has expanded those duties and taken on
additional responsibilities as international director of sales and
marketing.
Barone and Chevalier will report to Pete Kauffman , president of
Exidy, Inc.
8
Donald M. Destry has been
named vice president of market-
ing for IDEA (Industrial Design
Electronic Associates, Inc.) of
Sycamore, Illinois. He will be
responsible for planning and
directing sales.
Destry has 25 years experience
in engineering, sales, and service
in the agriculture, public safety,
and military marketplaces.
Patrick Reed, vice president
and marketing director for Enter-
Tech, ltd., recently resigned from
the company to accept a corpo-
rate position outside the coin-op
industry.
Reed was instrumental in the
development of Enter- Tech's
successful Moppet Video game
line for children. He entered the
games industry in 1981 as regional
sales manager for Tuni Electro
Service, Inc., and advanced with
the company in its eventual pro-
gression into Enter-Tech, Ltd.
PLAY METER, July 1 , 1984

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